HANSCOOL 2019 Spring And Summer New Products Are Published In China International Fashion Week

This glorious thorny road gives courage and comfort to awaken Gao Jie's thought. This glorious thorny road is not like fairytales with brilliant colors and achievements in the world, but pcends time and leads to eternity.

Danish writer Hans Christine Andersen

Thorns of all

This is the best era.

China has not only created the amazing economic volume of the world by miraculously developing speed, but also awakened the awakening of cultural power, which has made the cultural industry become the pillar of the national economy. People's material needs and spiritual aspirations are also greatly satisfied.

This is a changeable era.

The richness of material nourishes the diversity of culture.

At present, the old and new kinetic energy is also facing pformation.

From outside, we are in a world full of spiritual wealth. But looking inward, in a pluralistic environment, we may be deeply confused and decadent.

This is a difficult era.

The future should be a world that has never been seen, and it needs a fearless young force.

Youth is the new voice of the world, and the new voice promotes the development of the world. We need to create a new youth culture, rather, to create a new youth image and inner spirit in order to achieve a better world.

This is also an era full of thorns.

Young people's enthusiasm and creativity need to be on the right track. It is necessary for us to take actions to witness this promising era with young people.

This is also an era of finding answers.

What is the meaning of life? In what way can young people explore and realize themselves in order to get out of the firm steps, break through thorns and fog, and bring meaning and value to the world?

The birth of "imperial library"

Adhering to the "Han Shi", creating a new youth culture and a new youth image and inner spirit together with young people, the brand of "John's Library" was created.

The "Han library" brand was established in 2017. It extended the creativity and spiritual outlook of young people to a unique clothing culture at all times and throughout the world, and interpreted and interpreted the essential meaning of "Shi" and the life style of the new intellectual family.

The "imperial library" gives design to "new" form, linking new philosophy and aesthetics of clothing in the contemporary context.

For the contemporary "new" scholar's way of life, a solution is presented. With the vigorous design power and excellent quality, the spirit and spirit of the spirit and spirit of the "Scholar" are unified.

The "Han library" illustrates the internationalization of new esthetics aesthetics through three aesthetic series.

Wen Han series: for urban leisure life and light business occasions, the color is mainly composed of clean and pure colors, supplemented by strong cultural patterns, showing simple, steady and restrained temperament of literati.

Shi cool series, aimed at the self-expression of young people and the self consciousness of giving preference to outside, can fully display the male strength and self characteristic clothing, and the inspiration comes from the field of men's strong temperament, such as military uniform, tooling, samurai and Jianghu.

The unbounded series - "knowing is not bounded", is the definition of the boundary, that is, the definition of rationality.

Adhere to integrity, respect knowledge and creativity, cooperate with artists in different fields, such as culture and vision, fully excavate the story and spirit of contemporary youth, and collide with each other in a variety of cross-border cultures to promote democratization and equality of design.

The new esthetics attitude of "imperial library"

There are knights in Europe, knights in Europe, warriors in Japan, and scholars in China, such as Ren Shi, Ya Shi, Shu Shi, Fang Shi, Miao Shi, Tan Shi, bang Shi and so on.

Despite the division of time, geographical distribution, gene arrangement, and cultural alien race, there is almost the same good imagination from men to men in terms of self definition, internal pursuit and temperament expression.

The spirit and temperament of "Shi" has always been the sustenance of mankind's inherent good nature displayed by men throughout the world.

The "imperial library" advocated the heroic spirit of "Shi".

In the chaos of heaven and earth, the heart is free from all kinds of thoughts, and sticks to the spirit of independence and resolute and explores the infinite eternity of life. In the context of many generations of people, the context of deep cultivation of human philosophy and social mirror is pursued, and the imprint of the past is imprinted. In the era of form, moral education and family feelings are internalized into the heart, and the etiquette and righteousness are cultivated in line with practice. Through the accumulation of knowledge and culture, life tastes are established.

The "imperial library" is also a collection of "scholars" who are fascinated by the beautiful nature. It represents a solution for the lifestyle of the new "scholars". With the help of the vigorous design ability and excellent quality, it is the spirit and spirit of the spirit and unity of the spirit and spirit of the "sage".

"Imperial library"

In October 29, 2018, in the central hall of the 2019 spring and summer conference of China Fashion Week, "Han library" made its first voice.

The huge "Shi" character hangs a flag like a firm appearance and attitude.

The powerful percussion music has opened the curtain of the great show, the rhythm of the people's heart stirring, and publicized the "male spirit" advocated by the "Han Shi library" brand.

In the light of natural light, it shows the true strength of male strength and does not drift with the tide.

On the stage, there was an upward path on the side. The climax came at last. The sculptured man walked slowly on the slope road step by step, slowly but steadily. The pace ahead seemed to break through the constraints and resistance, showing the male road in the form of art, and it was also a glorious ode.

One of the series of "unbounded" is the designer.

Teachers cooperate to develop.

For a bosom friend

We represent the thorny path of contemporary youth, hoping that they will have the pride of "I have come!" and "I have seen!"

The new "Scholar" has the highest honor and dignity on the thorny road of glory.

The ideals of the "Scholar" belong to mankind itself. The young people walk on the most extensive land in history. Perhaps it is for this reason that they need to appreciate the same unprecedented thorns. Beneath the surface of the earth, there is latent heat and depth of the earth, and that is the more eternal philosophy.

Modern society

With the trend of neutralization and the trend of subculture in the street, "Korean library" men's clothing does not follow the trend of today's fashion. Instead, they pursue a spirit of military and high spirited men's clothing and brand positioning.

The "Korean library" men's clothing promotes health, nature and human culture, advocates the spirit of righteousness in men's etiquette, inherits the essential meaning and spirit of the East and West, and interprets and deduces the new way of life in the contemporary context.

The future is not the continuation of today.

Colorful and complex world

We ourselves lead the future.

The way to bear thorns

The dream of glory

Seek upward

Grow into the sun

Let aesthetic language permeate the daily discourse system of youth

To provide an outlet for idealism abandoned by life.

Following old habits will only bring meaningless existence.

Sharpening youth's self-expression

New young men's new men's wear

"John library" HANSCOOL [brand blueprint]

"John library" is committed to becoming a unique and powerful presence in the Chinese apparel industry and the big creative industry, becoming the inheritor of "Shi" culture and the pformation of this culture in the contemporary era.

With a strategic talent pool, technological research and development, equipment R & D and pformation, and high quality industrial management, we can achieve a real sense of quality.

Based on the strong capability of technology and manufacturing, we pay close attention to the development needs of art and creative industries at home and abroad, build a sincere and flexible creation platform for new generation designers, artists and creative workers, and provide a full range of brand incubation services that demonstrate the strength and attitude of design with various forms of cooperation.

Extensive cross-border cooperation with various fields has enabled more young designers, artists and creative personalities to acquire diversified resources and space for development, to introduce high-end talents for well-known and creative institutions both at home and abroad, and to actively create the brand of creative personalities and designers, and strive to build new blood and multiple forces for the development of original design.

At the same time, we should excavate young men's positive thoughts and qualities without borders, tell their stories and thoughts, and achieve creative and highly aesthetic expression.

Support young men's voice, for every era of fresh and good creativity cry, become the world's young man's philosophic expression and life style of the excavator and implementer.

The "John library" will integrate online, offline and full channel mode with global business culture and consumers, and sincerely meet their needs.

Starting from Guangzhou, focusing on the internationalization of integrated cities as the carrier, the domestic second tier and other star cities for business presentation.

With the thinking and practice of contemporary philosophy and costumes aesthetics in the store space, the aesthetic essence of the new literati is gradually infiltrated into the contemporary life with the combination of culture and art platform.

The "Han storehouse" plan will complete the layout of 100 comprehensive stores within five years to serve our bosom friends.