La Natsu Bell'S Growth Is Slow, Can We Turn Upside Down By Tencent'S New Retail Trend?

In May of this year,

because

Recently, both sides

Three in-depth cooperation.

Whether it is small program fever, more than 1 billion active users on WeChat platform, or luxury brands such as Givenchy, Dior, Hermes and Gucci continue to join the layout of small program ecology phenomenon, WeChat ecosystem has become obvious.

Favorite positions.

The cooperation between La Natsu Bell and Tencent undoubtedly saw the solution of Tencent's huge flow pool and smart retailing. With the help of Tencent intelligent retailing intelligent chemical equipment, La Natsu Bell explored the upgrading of the consumption scene of the fashion industry. In the future, it will further enhance the ability of data insight and fine operation of the store by means of solutions such as Tencent in the fields of cloud computing, artificial intelligence and big data. The above cooperation reflects the strong determination and confidence of La Natsu Bell to make his own change, and how the result can only be watched quietly.

In the second half of this year's business outlook, La Natsu Bell will start the cloud member center project in the second half of the year, cooperate with Tencent, focus on the consumer's full scene social interaction experience, and promote the conversion rate for offline stores.

To be sure, as a traditional clothing retailer, it has already become a life-saving straw to seize the online traffic and the pformation and upgrading of offline stores.

However, clothing retailers' brand innovation, reducing inventories and enhancing the new consumption experience of scenes are not negligible. La Natsu Bell's cooperation with Tencent is more directly reflected in how to attract consumers through online and offline innovation, giving consumers a better sense of fashion consumption experience.

Tencent's energy retailing track

For Tencent, the main players in social networking and gaming, their genes determine that Tencent's efforts to empower offline retailers are not easy or even unrealistic.

However, in the face of retail changes and new retail sales, Tencent is not to be outdone. Ma Huateng also mentioned that during the two sessions this year, Tencent has set up a smart retail strategy department, which is different from Ali toC's new retail mode. Tencent essentially does toB business, so this also means that more companies cooperate with them.

There is no doubt that Tencent's online or investment online business is the advantage of its traffic, but Tencent wants to sell a slice of the line under the line is also courage.

Since the smart retailing strategy has been put forward, many offline retailers have chosen to actively embrace Tencent. The reason for this is that Tencent can compete with Ali's new retail.

The cooperation of garment enterprises is undoubtedly to develop their own field with the help of Tencent's retail solution. Undoubtedly, this will further enhance the influence of Tencent's smart new retail.

Tencent's pace of smart retailing in the fashion industry has not slowed down, including Tencent's joint investment in vip.com at the end of 2017. In January 30th of this year, Tencent also invested 5% yuan in Hai Lan's home with 2 billion 500 million yuan.

According to public information, La Natsu Bell, vice president of Tencent, Lin Hua Hua, said: "Tencent hopes that through the centralization of social networking tools, the role of" hydropower coal "can be done to make the interaction between shopping guide and customers more interesting and vivid, helping La Natsu Bell become a close partner of consumer fashion shopping.

As can be seen from the top, Tencent has upgraded the layout of smart retailer through the upgrading of smart stores.

La Natsu Bell of the "team track"

The traditional clothing enterprise mode has already affected its own development. If we want to reform ourselves to adapt to the pace of the times, we cannot do without the three aspects mentioned at the beginning of the article.

The creation of La Natsu Bell's brand was born in 1998. In French, La Natsu Bell implied the meaning of the chapel, a small French Street, and La Natsu Bell was born on this street full of French culture.

At present, La Natsu Bell's brand has nearly 20, and women's clothing is the main form. Men's clothing, children's wear and home products are all covered. The main brands are as follows:

From this point of view, according to the different characteristics of the company, multi brand strategy has become the direction of innovation for major listed apparel enterprises.

The continuous promotion of brand can bring new cognition to consumers and produce goods in large quantities.

However, traditional clothing brands that are not good at flexible production will inevitably encounter a backlog of commodities. Besides, clothing itself has a fast changing trend of popularity and a new generation of consumer consumption. Once backlog will inevitably lead to a high inventory crisis, so high inventory has always been a pain spot in the long run of traditional clothing brands, and is difficult to solve in the short term.

La Natsu Bell returned to A shares again last year to change the plight. In the first half of this year, the data in the first half of the year showed that the revenue of 4 billion 379 million yuan was 2.26% higher than that of the same period last year, but the net profit was 236 million yuan, which was 16.30% lower than that of the same period last year. The report also shows that the net cash flow generated by business activities in the first half of this year is reduced from 735.20% yuan to -2.56 billion yuan over the same period last year. The report indicates that the change is mainly due to the increase in inventory caused by the decline in the second quarter of this year. At the same time, some new brands are in the fostering stage, and the capital expenditure for goods and operations has increased over the same period of the year. A

In addition, La Natsu Bell bought 20 million 800 thousand stake this year, France's Vivarte SAS brand Naf Naf SAS's 40% stake and became the largest shareholder of Naf Naf SAS. The Naf Naf brand was originally founded in France in 1973, and is engaged in women's clothing products and accessories sales. Currently, it has over 400 stores in France, Spain, Billy and Italy.

La Natsu Bell, who has ties with France, has gained certain advantages on the surface internationalization strategy.

The sea is also the direction of clothing brand, in the recovery of domestic clothing enterprises, has become a firm foothold for many years of tradition

Brands also have to open up new channels. Turning to the international market seems to be a good decision.

However, the Naf Naf cup is in a state of declining performance. La Natsu Bell's overall performance in recent years is not ideal. In recent years, revenue growth in the same period is declining. In 2014, the HKEx listed La Natsu Bell showed a negative growth in 2016.

As a traditional retail enterprise, the most important thing is the support of consumers.

The accumulation of customers under traditional offline stores has been very difficult. At the same time, the high cost of electricity supplier dividends is also difficult to get users. At the same time, more and more brands of clothing business have been continuously separated from La Natsu Bell's online traffic.

La Natsu Bell joint CEO Hu Li Jie said: "after 2018, the incremental traffic volume of the whole market is social traffic, and the layout of retail community electronic business with Tencent will allow.

We can communicate with consumers with temperature, better grasp consumer preferences and market demand, and achieve efficient retail sales.

Obviously, social traffic, WeChat, and small programs are also seen by La Natsu Bell, but only when many retail enterprises are coming together, how long will the social traffic pool support?

In the end, I have to mention the layout of Ali's new retail.

At present, only from the clothing industry, joining the Ali clothing enterprise has the Taiping bird indoor clothing sports brand listing enterprise HOSA international, the online traffic terminal also has its own advantages, after all, accumulated many years Taobao users are also in the minority.

In addition, recently, at the Tmall double 11 launch conference, the group CEO talked about building 2018 double 11 with Tmall. It is reported that the Tmall platform was launched in 2009, and began to cooperate with Tmall to prepare double 11 activities in 2012.

Of course, the top 11 of the "double ONLY" are the two big platforms of Tmall and Jingdong. Billion Europe has discovered that 4 brands of China's "fashion fashion" have not appeared on the Jingdong platform, but the Tmall platform has the official flagship store respectively. But the last 4 years of the 11 11 "two pick one" war has not appeared in Jingdong JACK&JONES.

Under the circumstances, garment enterprises and

Cooperation is the embodiment and trend of industry integration, because the entities under the line are undergoing pformation and pformation.

As a representative of strategic investors and frequent integration of acquisition entity under the stock line, which team has become a hot topic in the industry.

Garment industry, as a typical traditional industry, has already been unable to wait for its own integration.