Double Eleven Craze Hidden Behind These Official Propaganda Level Of Electricity Supplier Trend, Have You Noticed?

Today, the electricity providers are mainly divided into Ali, Tencent, Baidu and Jingdong departments, and the links between them are becoming closer.

Over the past 8 years, the electronic business platform has increased exponentially.

According to a market research company's research report, from 2017 to 2022, the growth of e-commerce platform led by shared economic enterprises will double, from 19 billion US dollars to 40 billion US dollars.

The mode of electronic business platform almost shook all traditional industries.

Through this year's double eleven, we can understand several electricity supplier trends this year.

Collective prosperity

The annual double eleven has always been an important window to observe the development trend of the electricity supplier field. One of the most important trends of this year's double eleven is to fight for the commanding heights by buying and assembling, which has become a common method for the electronic business platform. After all, nothing is more effective than holding the group to get rich and the direct price concessions.

The rise of small programs

Another major trend is the rapid rise of small programs, because it has a smooth realization of the path, so much touted.

Compared with the traditional B2C mall, the smaller program has lower paction costs, and more standardized than the retail and O2O, the user experience is smoother, the traffic source is more diverse, and user penetration is higher. These advantages, coupled with the continuous increase in capital, reflect the momentum and momentum of the development of the power business.

According to WeChat open platform deputy general manager Hu Renjie introduction, at present, 95% of the electronic business platform has been on-line small program.

Suning.com and Jingdong applet page

Release the chopper signal ahead of time.

This year is the tenth year of the birth of "double eleven". According to incomplete statistics, this year, "double eleven" has attracted more than 100 kinds of electronic business platforms besides Tmall, Jingdong, suning.com and other "head platforms".

The platform launched the "double eleven" game in late October, which was 3 weeks ahead of schedule last year, and Tmall's choice with Jingdong coincide with the big promotion.

With the rapid growth of many B2C businesses and the introduction of brand dealers to upgrade the supply chain, the competition of e-commerce platforms is becoming more and more intense.

Hidden official propaganda

After Ma Yun's father left, Alibaba's business ability is still excellent. Double eleven has assembled its digital economy business, and has been eating and drinking scenes under the full coverage. The combination of hungry and word of mouth has participated in Tmall double eleven for the first time this year.

But this double eleven promotion is not too simple. N's complex marketing gameplay has become a difficult problem that prevents consumers.

Before shopping, we should not only understand the exact meaning of the terms such as shopping allowance, torch red envelopes, deposit expansion, Cross shop reduction, superposition and other terms, but also use rules, and the rules are just like papers, which is a double test of mathematics and Chinese reading comprehension ability.

Behind this complicated sales promotion rule, it is easy to see the carefully planned business intentions.

In the past, the era of electricity savage growth, low price has been a super killer.

But after several previous double eleven, whether it is user scale, brand business entry, brand influence and other targets, the electricity supplier has basically been achieved. Price war is no longer the highlight. The sales promotion rules make it difficult for you to understand, calculate, or even compare prices, thus shifting the attention from price to quality.

In the future consumer trends, users' needs are escalated, and e-commerce platforms and ordinary businesses are changing.

Glamorous cross-border E-commerce

Cross border electricity providers have become very attractive. With the growth of China's opening hours, people's attention and demand for foreign goods are getting higher and higher, such as cosmetics and famous brand bags, but the channels and authenticity problems are also limited to consumers' choices.

In 2015 -2017, the volume of cross border consumption in China ushered in a trend of blowout growth.

This growth dividend comes from the rapid growth of the high net worth consumer group, the improvement of consumption concept, and the paction convenience brought by the channel sinking and efficient supply, and has greatly changed the existing cross-border electricity supplier development pattern.

Alibaba group announces joint venture with Yoox Net-A-Porter, a luxury electric supplier of its group.

Online and offline linkage full coverage

The ecological effect of this year's double 10 lines will become the biggest bright spot. Tmall, Taobao, box horse, Yintai, hungry, word-of-mouth, flying pigs, Youku and so on. Alibaba's ecological business will also be the first time in the double eleven assembly, from food, clothing and shelter to beer and skittles, covering all aspects of life.

Box horse fresh Shenzhen imperial court Plaza source: public comment

From the characteristics of double eleven this year, online and offline interaction and full life scenario coverage will become the general trend of the industry.

Suning launched the "full name Carnival" activity is the layout of double line scenes integration; Ali's 200 thousand new retail stores will also participate in all aspects of the double 10, and its digital economy can integrate the whole play, covering the whole scene. Jingdong will not fall behind the line layout, will join hands with 60 stores, fully integrate online and offline resources, and fight for double eleven.

This year is the third year of new retail sales. All platforms have increased the layout under the line, trying to promote the growth of double eleven revenue through the integration of online and offline and the integration of different scenes.

The above mentioned trends will eventually return to the essence of consumer centric operation.

Every link with consumers is the position of marketing, and when it comes to the essence of business, it is far more than marketing. Brand, channel, product, capital and management need to be re established in the insight of providing consumers' value.

Double eleven is the test of the comprehensive ability of brand operation.