Explore The New Retail Use Of Big Data, Taiping Bird, Double 10 Line, Online Flowering.

As of 11 days, 24:00 achieved 818 million of the retail sales of the whole brand. Among them, Taiping bird men's daily sales ranked third in men's clothing category, Lok ting and Taiping bird dresses were seventh and eighth in women's clothing categories, while the offline stores were also popular, and their performance was comparable to that of online.

2018 double 11, Tmall tenth double eleven, also

Tenth double eleven, Ningbo Pacific bird fashion.

Weng Jiang Hong, general manager of Limited by Share Ltd's electricity business department, said: "in the past ten years, the new economic situation and consumption situation are changing, consumers' minds are more mature, and their attitude towards big promotion is more rational. Our thinking is to return to the best and do well the things we need to do well. We care more about practicing the basic skills of enterprises and providing better products, services and shopping experiences for the new generation of consumers.

In the past ten years, we have witnessed the pformation of the role of e-commerce: from selling inventory to offering special funds on line, and then increasing the proportion of online and offline funds, now we are trying all channels and new retail outlets, as well as

The role of a new attempt and exploration.

Data empower, predict the birth of the explosion, and meet the next ten years of "burst money era".

The electronic business platform provides insight into the behavior changes and consumption trends of consumer groups, providing effective information such as purchasing trend analysis and industry market data.

"Consumers buy products on the platform, search for relevant keywords and products. Based on the big data platform, we can more accurately and quickly see the opportunities behind consumers, and integrate the best suggestions through professional models and data systems. We can better integrate the needs of consumers into the development style, product packaging and content marketing, accurately portray people and seize market opportunities."

Weng Jianghong, general manager of Taiping bird business department, said.

In the tenth double eleven, the Pacific bird first appeared in the 2018 Tmall double 11 global trend pageant, bringing the DISNEYcollection by PEACEBIRD MEN X TUDES TUDES joint series. "We will also manage the commodities according to the search volume of the back stage, and prepare for the early stage."

In addition to catching up with the trend of popularity, it is more important to start from the change of consumer behavior and the acceptance of consumers. In choosing IP cooperation, it will be based on brand image, but more importantly, it will start with consumers, with the help of big data and Tmall and many years of precipitation rich consumer insights to complete the innovative cross-border joint products.

Count 2018 pairs 11

Brand in the sale of goods, IP joint series accounted for 10.

TUDES joint series, double 11 exclusive launch of PEACEBIRD MEN x Han Han fire joint series, Taiping bird men's clothing also invited young actor Zhang Ruoyun to perform double 11 Product deduction, together with the children; Taiping bird's clothing with the August end of the show, the PEACEBIRD PEACEBIRD, Phoenix Phoenix Bicycle joint series and the first of the Godzilla two two joint battle 11; Lok Chai and the domestic artist Zhang Quan personal brand in the autumn in Paris fashion week goods received the praise of the joint venture, and Disney goofy money; cited Yi Lian Xi Xi, Huang Zitao and so on in the body of the new winter Coca-Cola brand series; Disney Disney Mitch 90th anniversary joint. In addition to the October 20th DISNEY collection by PEACEBIRD MEN X 2018 Tmall 11 global trend Pageant

The multi gradient brand matrix and the clear brand positioning can meet the needs of constantly segmenting and diversifying the new generation's consumption, and create the "burst money" effect.

Weng Jianghong, general manager of the electricity business department, said: the future is a data driven company. The change brought by data to every company is to pay more attention to consumers. At the same time, data can be used to drive the entire group operation of the company, for example, in the design side, supply chain side, operation side, etc., and through the content operation, pull into the relationship between young consumers.

Practice new retail, online and offline "double 11", the future electricity supplier is the major brands of wrestling.

In September 20, 2017, since the new retail strategy cooperation between Taiping bird and Tmall, we began to launch a comprehensive new retail strategic cooperation in the fields of brand building, big data empowerment, consumer operation and full channel integration.

From New York fashion week's first show and Xiu Xiu's money to buy, to take Tmall to sea to plan to sea Australia; PEACEBIRD Hangzhou joy city flagship store, super intelligent store open to Tmall double 11 global trend pageant......

Taiping bird defines 2018 as the first year of new retail practice.

In addition to the Tmall platform,

Also opened the search function of WeChat electric business, "is still in the exploratory stage, but any business maturity has a certain time, based on social scene retail exploration, is our brand has been trying."

In addition, the Pacific bird also used flagship store as a test point under the new retail line, promoting the interaction of scenes under the offline platform through activities such as Tmall platform voucher and other activities.

Double 11 this year.

11 "consumer communication" has brought dual agent "strong heart" to online and offline consumption. Its Taiping bird dress has been Carnival live in the double eleven period. It will combine the AR BUY+ project that is currently being launched in the double eleven, and scan the clothes from the hands to scan the clothes, then watch the IP animation, collect the cartoon patterns and get the coupons of the shops, combine the current hot topics, IP topics and marketing gameplay, and promote the hot marketing to the Yintai stores in the whole country. The AR experience area of PEACEBIRD WOMEN is set up in the middle island of Yintai, and online and offline are linked together, so that the new retail pattern will be implemented from sales to marketing, so that the brand image can be presented to the public in a more three-dimensional way. Combined with offline channels, double in shopping mall channels.

At the same time, the online stores have been doing the same carnival. The whole channel has been widened by all kinds of products, and the effort has been made by many channels. This year's performance is comparable to that of the Taiping bird line. Double eleven has become the carnival behavior of consumers under the online and offline business.

Speaking of the biggest change in the past ten years, Weng Jianghong said: "from the original sale of goods and inventory, we have increasingly regarded the electricity supplier as a platform for displaying brand power and commodity strength. This year, our Coca-Cola, Phoenix, MTSS, Disney and other joint funds are increasingly trying to start online.

In the past ten years, with the collection of data from e-commerce channels, we have been thinking about the return of retail, data or technology, so that efficiency is higher, and the essence is to achieve the ultimate in brand strength, commodity strength and marketing power.