The World'S First Example: Clothing Business " Net Red " One Sister Zhang Dayi Will Be Listed In The United States, The Annual Income Is 2 Times That Of Fan Bingbing.

Net red Zhang Dayi will become a female entrepreneur.

IPO, an online fashion company launched by China Fashion blogger, is expected to raise funds from 100 million to 200 million dollars in 2019. It is the first to set up shop on Taobao. Zhang Dayi has become the beneficiary of the fast developing bonus period in China.

2016, such as Han holdings listed successfully three new board, known as "China net red electricity supplier first share".

In the same year, Alibaba's 300 million stake in the company increased by 15 times.

At the beginning of this year, such as Han holdings issued a notice that it had applied for termination of the listing.

The reason is to meet the needs of the company's future development and strategic planning.

At present, such as the subsidiary of Han holdings, Hangzhou's Agel Ecommerce Ltd, the company owns 7 more subsidiary companies. Among them, Hangzhou dayai Agel Ecommerce Ltd is the main body of the company, such as Han Dan Zhang Dayi, who is engaged in the business of electronic business, such as Han holding holding 51% stake.

At present, Zhang Dayi's authentication on micro-blog is like Han holding CMO, the number of fans is over 8 million 850 thousand.

According to data monitoring, such as Han holdings, its three largest networks, Zhang daiyi, Dajin and Guan aunt micro-blog fans are 8 million 850 thousand, 3 million 450 thousand and 2 million 180 thousand respectively, and their corresponding Taobao shop fans are 9 million 310 thousand, 3 million 150 thousand and 1 million 270 thousand respectively.

With the continuous rise of social media, as the first online shop on Taobao, Zhang Dayi has become the beneficiary of the rapid development of China's electricity supplier bonus period.

No one has ever been the most profitable Taobao shop owner.

Zhang Da Yi, formerly known as Zhang Yi, was born in 1988. After graduating from Shanghai Business School in 2009, he entered as a model.

The industry has been a signing model for the fashion magazine Ruili, and has also taken advertising films for Maybelline, Coca-Cola and other products.

However, Zhang Dayi's most famous identity is not a model, but the most lucrative Taobao shopkeeper.

After 8 years of modeling, Zhang Dayi founded his Taobao clothing store in 2014, "my happy Wardrobe", which not only realized the annual income of $46 million in just a year, but also became the first Taobao store selling Taobao's "double 11" Shopping Festival more than 100 million yuan. The product has become the largest source of income for Zhang Da Yi, which has 8 million 850 thousand fans in micro-blog.

Earlier, data showed that Zhang Dayi's business in a year was 2 times more than the annual income of the big luxury brand star Fan Bingbing, and more than the American reality star Kim Kardashian.

According to Forbes's latest data, Kim Kardashian earned $45 million 500 thousand in 2016.

Like her, it is her pursuit of life style.

Zhang Dayi said in an interview that her outgoing and optimistic personality and sweet looks are the key to her popularity among many consumers, and her personal style and China are very important.

The market coincides.

At the same time, Zhang Dayi stressed that the Red Net's sense of affinity with the people is also a major reason why the net red economy has been so successful in China.

She believes that her fans love her pursuit of lifestyle besides herself.

At present, Zhang Dayi's Taobao store "my happy Wardrobe" product category is divided into ready-made clothes,

And accessories are no different from a mature brand.

Zhang Dayi thinks her Taobao store has provided more choices for its fans in fashion. "Now, not before, consumers no longer have only big brands to choose from, but the emergence of our group also meets the increasingly personalized needs of consumers."

It is noteworthy that in the golden age of China net red, Zhang Dayi's career layout is becoming bigger and bigger.

For example, it provides strong supply chain support for its cooperation network red.

As early as a year and a half ago, there was an idea of building an open B2B platform, and had already been a red supply chain for other cooperative networks, but it was still being built.

Feng Min, the founder, once admitted that if we want to attract suppliers to cooperate with enough conditions, we will not extend the accounts or impose a severe price. This means that the supply chain needs continuous capital investment, including more capital stock.

From the investment arrangements for subdivision projects, it also shows that the amount of stocking is still large, accounting for 69.23%.

It can be seen that as a net red shop operator, such as the accurate grasp of consumer psychology and fashion information collection, it can extract fabric data information from mass sales data, complete optimization and integration, and guide the production of the entire fabric supply chain.

This is partly due to the solid technical background of the team.

Earlier, Feng Min, the founder, was accepted.

During the interview, he repeatedly stressed the team's sensitivity to data.

Supply chain ends, such as quality, cost performance.

At the end of the supply chain,

First of all, we will ask for cost performance above quality, so we will learn from traditional clothing brands and sort out suitable suppliers internally. Secondly, we will do well the ERP management of all time nodes through optimized OA system.

"Including the development of WeChat based OA system, the progress of each garment, the daily sales, the number of entries and warehousing costs, etc. ERP is completed on OA."

Feng min once said.

Feng Min is always regarded as a clothing company.

"We put ourselves in a very traditional way. We define ourselves as women's clothing enterprises, but we pay more attention to informatization and Internet.