What Is The Probability That The Lun Sha Socks Will Be Turned Into A Fake Whirlpool?

With a sentence "

It is not only attracted by advertising slogans, but is well known to Chinese consumers.

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In November 6th, the chief executive of Lun Sha issued a document in the circle of friends, saying that suppliers had not been sold through the company's marketing links, and privately provided directly to customers.

In fact, the chief executive of the company accused the supplier of wrongful acts, which reflected the loopholes in management and operation of the company.

In the future, how to improve the supply chain system and enhance the competitiveness of products is an effective way to avoid fake products.

Rebuke suppliers

In November 6th, the reporter noted that the relevant person in charge of the company said in a friend circle that suppliers had not been sold through the company's marketing links, and they had provided customers with the products directly. They had crossed the company's platform, violated the company's marketing policy and violated the state's intellectual property law.

In addition, the agreement between the supplier and the supplier stipulates that in addition to criminal liability, the supplier and customer must also perform the company's agreement to pay 2 million yuan in liquidated damages and other economic losses.

In this regard, the relevant person in charge of the company told the Beijing Commercial Daily: "although these products are labeled with the" Sha Sha "label, they are not sold by the company but are counterfeit products.

Recently, some cases of suppliers providing direct products to customers were found, but the details were not disclosed.

In August this year, the two prosecution of suppliers

The contract for breach of contract is mainly related to disputes concerning trademark licensing contracts.

However, there has been a dispute over the sales contract between Dongyang and the defendant clothing supplier of the 911 thousand and 800 years.

In addition, the former has also mentioned many civil actions, requiring suppliers to return the deposit and advance payment, including double return deposit, advance payment, interest and penalty.

In response, Beijing daily news reporter called the "Sha Sha", but the other side has not yet officially replied.

In the industry view, because the textile and garment industry is a fully competitive industry, and there is a problem of disorderly competition, resulting in a large number of fake goods flooded the market, the profits of Rand are also being diluted.

In this year's bulletin, we also said frankly, "because of the low technical barriers and barriers, there are many manufacturing enterprises, and most of them are small in scale, low in product quality and quality, and limited in marketing and product development capabilities."

In 1995, our company was established in 1998 and listed in 1998.

At present, the company has owned many subsidiary companies such as Hongguang knitting, Li Fu textile, and real estate and so on, and two subsidiaries of Sichuan and Anhui.

In 2007, she reached the peak of net profit. This year, the sales revenue of the company rose 75.54% to 133 million yuan, and its net profit increased by 3243.41% to 298 million 900 thousand yuan.

In the next few years, although the revenue of the company has been increasing year by year, by 2011, revenue has exceeded 400 million yuan.

In 2013, the revenue of the company reached 437 million 800 thousand yuan, the highest point since its listing.

But after a brief peak of performance, she began to go downhill.

In 2014, its revenues dropped 24.48% to 330 million 700 thousand yuan, and net profit fell 76.03% to 1 million 959 thousand yuan over the same period.

In 2015, the performance of the company slumped again, and its revenue fell 37.94% to 205 million 200 thousand yuan, and its net profit fell 1155.97% to 20 million 680 thousand yuan.

The poor performance of the company has continued to this day.

The three quarterly report shows that revenue growth has narrowed to 10.55% year-on-year, 42.23% in the first quarter of this year, and the net profit growth from 29.74% to 5.54%.

"The production of outsourcing by the company has actually aggravated the problem of counterfeit products."

Cheng Weixiong, managing director and general manager of Shanghai Liang Qi Brand Management Co., Ltd., told the Beijing Commercial Daily reporter that the channel of the company is mainly in the hands of distributors, and that the management of suppliers and distributors is not enough. At the same time, the traditional marketing mode can no longer meet the needs of the society.

This will inevitably lead to problems in the performance of the company.

The data show that the counterfeit sock products once eroded the market share of 30% of the sock.

Reporters also read from the announcement of the announcement that the first half of this year, the company adopted product independent design and production outsourcing, combined with its own production and direct sales mode.

Among them, the independent design, production outsourcing supply chain management mode is mainly (hereinafter referred to as "OEM"), during the period, the OEM operation mode accounted for 87.61%.

An unnamed distributor said that the OEM's independent design and production outsourcing supply chain management mode is mainly entrusted to other cooperative manufacturers, and the partners are required to manufacture and manufacture according to the production standards and styles formulated by the company.

However, insiders pointed out that "although the company keeps track of the production process and checks the quality, it is difficult for dealers to drive the profits and make a desperate decision to establish contacts with suppliers".

Apart from loopholes in production mode, there are also some problems in the distribution of the company.

The latest report of the latest release of the news shows that the number of stores in the shops is only two, compared with that of last year, while there are as many as 403 franchisees in the company, compared with 478 in the same period last year, with 46 new stores and 121 stores closed.

The number of foreign trade OEM entities is 14, compared with 16 in the same period last year.

"A large number of franchisees make it relatively weak to control the channel.

Cheng Weixiong said.

Reporters on many joined the Internet to see, the conditions of joining the club are not high: the agent's lowest start-up capital is only 110 thousand yuan (excluding shop charges).

As for the shop area, it only requires more than 50 square meters. The regional agent must pay a margin of 10 thousand yuan, the first payment is 100 thousand yuan, the contract period is one year, and the deposit is refunded after one year.

And the store requires that the store area is no less than 28 square meters. After joining it, it is required to pay 3000 yuan, the first payment is 100 thousand yuan, the contract period is one year, and the deposit is refunded after one year.

In addition, there are also some problems with the products.

Although Weng Rongjin, chairman of the company, said in a speech to his customers, he promised not to lower the products and products in the face of fierce competition in the market and rising pressure on raw materials.

Quality to obtain product profit.

But last year, the Hunan Provincial Administration for Industry and Commerce informed the fourth quarter of 2016 about the quality inspection of commodities in the circulation sector. Among them, the 1 batch of "Sha Sha", the brand name "Lingsha", was a seamless body repair underwear, and was found to be unqualified.

In 2015, Shanghai's Quality Supervision Bureau was among the 20 batches of hosiery products, and it was one of the unqualified products.

In this regard, Cheng Weixiong believes that the industry of the industry is labor-intensive, the industry technical threshold and barriers are low, and the production enterprises are numerous. Many small and medium-sized enterprises have plagiarized, imitated famous brand enterprises and market popular product designs, and intensified the market competition.

In the future, we should focus on the two aspects of product and supply chain management so as to enhance our core competitiveness and occupy a favorable position in the market.