Zara'S Business Needs To Cover The Whole World, Adding 106 New Lines To The Market At A Stretch.

The goal of Zara's parent company Inditex is to sell all its brands through any online channel to anywhere in the world by 2020.

According to the "women's Wear Daily" news, in November 8th, Spain's fast fashion brand Zara's global e-commerce website has opened up 106 new line markets.

The main areas are concentrated in Africa, such as Angola, Ivory Coast, Senegal and Garner, while the rest of the new markets are part of the Caribbean and Indonesia.

Zara's shopping website was launched in 2010 and is now open to 202 markets.

In September this year, the chairman and CEO Pablo Isla of Inditex, the parent company of Zara, had said that before 2020, all brands of the group could pass.

Sold around the world.

At present, Inditex has several brands, such as Bershka, Pull&Bear, Massimo Dutti, Zara Home, Zara, Uterque, Oysho and Stradivarius.

Zara promised in the statement that the online sales platform will be optimized in the next few months, including the mature online markets such as France and Spain.

Medium returns and other services.

This year, Inditex group increased the intensity of online development, making the whole process faster.

First, the intelligent operation system was developed in February this year.

It provides acoustic technology to track passenger flow and provide virtual assistants for consumers.

Consumers can switch to the store mode by mobile phone App, and quickly find the desired product information.

At the same time, we also developed a security label microchip with the alarm equipment supplier Tyco, and built in the styles and sizes of the merchandise to query the location information of goods in the supply chain.

And for faster electricity providers, it is the key to ensure the same fast logistics system, so that more products can be sold.

So in August of this year, Inditex announced that Zara would "speed up" in logistics. It plans to set up shop direct mail system in 2000 stores around the world by the end of the year.

This way of delivery will make Zara like Amazon.

Like Zalando, consumers are quicker to get products and enhance their shopping experience.

The direct mail delivery system can directly deliver goods from the nearest stores to consumers, which solves the problem of insufficient network inventory, but the embarrassment of physical stores has enhanced the flexibility of brand scheduling inventory.

Zara business is growing faster and faster

Fiscal year 2017

Sales increased by 14% to 5 billion 500 million euros compared with the same period last year, and the profit rose 18% to 654 million euros.

During the financial period, Zara opened business in Malaysia, Thailand, Singapore, Vietnam and other markets.

Therefore, the growth of electricity providers is obvious, making Zara contribute more than 2/3 of revenue to the group.

And this time, 106 lines at a time.

It can be expected that the performance in the 2018 fiscal year will be worth looking forward to.

Inditex group has made great efforts in the past two years, even at the expense of selling real estate.

At the end of 2017, Bloomberg reported that the Inditex group plans to sell 16 shops under its name of 4 billion euros, including 14 from the Spanish headquarters and 2 from Portugal.

A group leader said the sale was also aimed at obtaining more liquidity to expand Spanish online sales.