"Yu Han", Taking The Improvement Of Chinese Clothing As Its Mission, To Create An International Influence Brand.

Clothing is an important carrier of national culture, highlighting the ethos of a nation.

Chinese culture is extensive and profound, and has a long history. Chinese clothing has also brought new vitality to modern times with its elegant temperament, exquisite workmanship and exquisite details. It is loved by more and more people who love beauty.

"Yu Han" is a well-known Chinese clothing brand of advanced customization. Sun Yuhan, the founder and design director of the brand, is famous in the field of Chinese dress design.

Based on the concept of convenient wearing and promotion of Chinese dress, Sun Yuhan started with the design of suits for everyday wear as the starting point, improved and optimized Chinese clothing, and launched a number of representative new Chinese style works, leading the fashion trend of Chinese fashion design.

With outstanding design talent and huge industry influence, Sun Yuhan has held many high specification clothing conferences throughout the country, attracting a lot of industry experts, social celebrities and the news media's extensive attention, making Chinese clothing more popular among the people, and has a very positive impact on the popularity and promotion of Chinese clothing.

Chinese traditional clothing should keep pace with the times.

Although the traditional Chinese dress is gorgeous, it has many inconveniences in wearing, which makes Chinese clothing more widely used in wedding, red carpet, banquet and other large activities, and few people wear in daily life.

"Chinese dress is noble, elegant, and connotations. The beauty of women should not be confined to some special occasions, but should also be widely displayed in daily life.

In the past period of time, due to the limitations of fashion thinking, Chinese clothing has not been much concerned.

But with the gradual expansion of China's influence and the pursuit of individuality for young people, traditional Chinese clothing shows a strong trend of return. Cheongsam, Long Fenggua, Xiu Wo clothes and so on have become the most popular women.

Topic of conversation.

How to make traditional Chinese dress more suitable for everyday wear has become a topic for outstanding designers.

Sun Yuhan said.

The integration of Chinese traditional clothes and modern life and making Chinese clothes that meet the needs of modern people is Sun Yuhan's pursuit of design.

Over the years, Sun Yuhan has been searching for answers in continuous exploration, and has made a lot of improvements and Optimization on traditional Chinese clothing.

Sun Yuhan's new style Chinese costume has the beauty of traditional and modern, Oriental and Western costumes, representing the highest level of Chinese costume design.

The clothing brand she founded has become the first choice for many customers after 70, 80, and even 90 or 00.

Sun Yuhan (left) and its creative design

Sun Yuhan said that Chinese clothing has been innovating after thousands of years of accumulation.

Accurately grasping the profound connotation of Chinese clothing culture and the needs of people in the new era, and creating the new Chinese style works suitable for contemporary life are the responsibility and mission of themselves as fashion designers.

Use western learning and innovate traditional cutting techniques

Traditional Chinese clothing adopts a straight line cutting method, whether it is a shirt or a garment.

Skirts, robes and gowns are usually only a structural line connected to the side of the sleeve.

This way of cutting makes clothing like plane painting, the two-dimensional effect is outstanding, but the three-dimensional sense is not strong.

Sun Yuhan said: "traditional Chinese clothing gives a distinct longitudinal feeling through drooping lines and smooth shapes, making the wearer's body more slender. It is not only commensurate with the softer silhouette of the Chinese faces, but also an effective remedy for the relatively short stature of our Oriental people.

This flat garment structure is a concentrated expression of the wisdom of the ancients and a product of ancient society's ideology and culture.

Today, the Chinese people's living and cultural environment has undergone tremendous changes. Apart from beauty, comfort, individuality and the beauty of the curves of human body, people have become the new pursuit of clothing.

Traditional Chinese clothing is no longer suitable for modern life, and the reform of its tailoring methods is imperative.

In order to better meet the needs of modern people for clothing, let tradition.

In the new era, Sun Yuhan has applied the Western three-dimensional cutting technology to the design of the middle garments, and has made innovations in the traditional stereoscopic cutting process by developing the dot jumping method.

Point jumping is one of the most advanced fashion cutting methods nowadays.

Through dot hopping, Sun Yuhan shows the ups and downs of the human body from top to bottom, from the past to the later, showing more vividly in the design works. It not only enhances the three-dimensional sense of the traditional Chinese dress, but also makes the Chinese dress model more changeable and beautiful.

Sun Yuhan has great practical value for the innovation of traditional Chinese style cutting method. It makes the structure and profile of traditional Chinese clothing more reasonable and comfortable, brings more comfortable and comfortable dressing experience to contemporary consumers, and makes Chinese clothes more acceptable in daily life.

Promoting new Chinese style works with press conference

Sun Yuhan's beautiful, fashionable, comfortable and convenient Chinese dress design has been loved by our customers.

In recent years, she has held a new conference on Chinese fashion products in many cities such as Beijing, Shanghai, Suzhou and so on. She has participated in the exhibition of the exhibition of the intangible cultural heritage of the Yangtze River.

For Sun Yuhan, holding a new conference on Chinese clothing is of great significance.

"Through the press conference to show your new understanding of the Chinese dress, and find more like-minded people is the happiest thing as a fashion designer, but for me, holding a press conference has another special significance to promote the new style of Chinese dress.

Chinese clothing is the epitome and essence of the Chinese nation's history and culture, which is of great significance for the continuation and development of Chinese civilization.

I hope that through the efforts of myself and other excellent designers, the new style Chinese dress can be popularized in people's life, and we hope to carry forward the Chinese traditional dress culture through the world's common cultural symbols.

Sun Yuhan said.

Unlike traditional Chinese dress press conference, the combination of Chinese and western is a major feature of Sun Yuhan's clothing conference.

Sun Yuhan has combined the beautiful traditional Chinese elements of jade, embroidery and fringes with the lace of western high standard dress, hand-made bead embroidery and three-dimensional cutting technology, and has launched a series of works of Qipao, Chinese fashion and dress. It has interpreted the unique beauty of the contemporary Chinese style dress from the aspects of style, fabric, pattern, color, workmanship, and so on.

Sun Yuhan's fashion show will lead the new Chinese life in the future with ingenious design and advanced technology.

At the same time, it also shows the outstanding talents of Chinese fashion designers in the new era to the industry, consumers and the media, and is well received by all sectors of the society.

Build an international clothing brand, so that the Chinese wind can really integrate into people's life.

In recent years, with the rise of China's economy, the world has been blowing the Chinese wind.

Chinese elements are seen everywhere on the T platform of New York, London, Paris, Milan and other fashion week. Chinese culture is combined with the world culture and deeply affects the peoples of the world.

But how to turn the short popularity of the Chinese wind into a lasting love for China?

To really integrate into life and become people's daily wear is a difficult problem that can not be realized at this stage.

Sun Yuhan, an elitist in the field of Chinese costume design, believes that the promotion of Chinese traditional clothing should not be haste. We should take quality as the first and take the branding route.

"Now, more and more excellent design talents have been put into the design of the middle garments. They have made gratifying achievements in the traditional process improvement, design innovation and so on, and have been attracted by more and more Chinese and foreign consumers.

However, the real realization of the promotion of Chinese clothing also needs the strength of the brand.

Only if we build an internationalized Chinese clothing brand can we create a huge scale effect and develop into a worldwide trend.

Sun Yuhan said.

Sun Yuhan's brand development concept has been widely recognized in the industry, and many unique brand names have been established.

Among them, SUN YUHAN, yuqipao, Yu Dan Ge, Yu Han advanced customization, such as Sun Yu Han's brand performance is particularly prominent.

Sun Yuhan is very valuable in exploring and trying to carry forward and carry forward the Chinese costume culture. I believe that under the efforts of Sun Yu Han, such a talented person, China

It will be able to integrate into people's lives faster and better. Chinese traditional dress will also become a new normal.