Shanghai MILANO UNICA: To Help The Chinese Market Understand The Original Flavor Of "Made In Italy"

The fourteenth Shanghai MILANO UNICA was held in Shanghai recently.

Act as

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(Milano Unica)

"Just like the successful launch of July, Milano Unica is once again the leading actor in line with the market trend of innovation. The Frankfurt exhibition company, a partner in Shanghai, is presenting the most important textile exhibition in Asia.

The strategic objective of our activities is twofold: by showing the good Italy to the masses.

The direct result of introducing Italian company into this important market is that the number of Chinese buyers visiting exhibitions held in Milan will increase.

And that's the fact.

If we take a look at the data, the increase in the number of Chinese buyers made in Milan will not only prove the importance of our fashion industry to this huge market strategy, but also illustrate the importance and long-term vision of the role of Milano Unica.

Milano Unica chairman Ercole Botto Poala said so.

In the exhibition hall of Milano Unica, 42 companies jointly demonstrated the latest 2019-2020 series of autumn and winter series.

MilanoUnica, as a focus on Italy textile exhibition, is gradually leading the world in other textile exhibitions, becoming the industry leader.

Thanks to the high quality environment, in the past four annual exhibitions in Milan and Shanghai, Milan Unica showed the high-end textiles and accessories that men and women could not miss from Italy and Europe.

"The Italy Foreign Trade Commission (ICE) is very satisfied with the cooperation with Milano Unica, not only to achieve business results over time, but also highlights the importance of public and private partnerships as one of the key points of global competition.

It also contributed to the overall growth of the "Italy made" image in this huge and complex country.

The quality and particularities of the activities organized by Milano Unica actually help to strengthen the distinctive feature of "Italy knows how to guarantee product quality".

ICE MassimilianoTremiterra, director of Shanghai, said.

"The success of our exhibition, including

The world's largest textile exhibition will benefit from the help of the Italy Foreign Trade Commission (ICE), especially the ICE leaders of Shanghai office.

It is worth mentioning that they pre screened the visitors to ensure that the guests' expectations for the products can match the high-end positioning of our products.

In spite of its large scale,

It is still complex and difficult to guess.

But I believe that the Milano Unica will help the Chinese market understand the authentic Italy manufacturing. "

Milano Unica exhibition director MassimoMosiello concluded.

Economic data report

Data show that the first half of 2018, including Hongkong, Italy's textile exports to China showed a stable trend, reaching 192 million euros, imports accounted for -11.6%, reaching 1.9 billion euros, so the trade balance of about 2 million euros.

Among the export products, the largest proportion of the products is

The fabric reaches over 40%.

Immediately after that, the export products ranged from 15% to 18%, namely, knitted weft knitted fabric, cotton and carded wool.

In terms of imports from China, cotton and

It accounts for about 30% of the total value, while knitted fabrics account for about 25%.

Italy's trade surplus with China, including Hongkong, has a significant impact on the total value of Italy's fabric exports, reaching 1.9 billion euros in the first half of 2017.

This year, this momentum is still maintained. In the first few months, China surpassed Germany in a slight advantage and became the largest market for textiles in Italy.

Italy's exports to China have exceeded 1.92 billion euros, while Germany has remained at 191 million euros.

Data in the first half of 2018 also marked a reversal of trade balance between Italy and China Hongkong.

In the first half of 2017 years, the trade balance was +100 million euros, and in the first half of 2018, this figure has more than 2 times.

In the past few years, this figure has always been negative, even declining year by year (from 1 million euros in 2014 years to 37 euros in 2016).

This achievement owes much to these factors: first, the decline in import volume in Italy, followed by a steady increase in exports, and finally a possible triangular partnership with the third world countries.