High Street Tide Brand Inxx And Durex Cross Boundary Line Already Opened For Sale
To mention Durex, it is not just condoms, but also copybooks that can not be mentioned at home. Durex's copywriters will cause discussion and competition in every year's festivals or hot spots.
This time, as the major brands are now keen on cross-border joint names, Durex is no longer satisfied with the innovation of copywriting, and has started to choose the joint name of INXX, a well-known clothing brand, to launch a limited cooperation suit, which is intended to declare the infinite possibilities of the trend and the life.
It is understood that this cooperation is based on the impression of lovers' love as creative inspiration. The series design inherits the INXX's ingenious production technology, and integrates Durex's pparent texture and neat cutting.
Fisherman hat
Tannin coat and totbag.
In fact, this is the first time Durex chose crossover.
clothing
Brand.
On the choice of cooperative brand, Durex chose the high street which is popular among young people.
Tide card
INXX, which also explains Durex's determination to attract more young people.
But in the face of LOGO, which has been publicized on joint costumes, some netizens said: "it takes courage to wear it out."
At present, the INXX x Durex series has already launched the pre-sale in the Tmall inXX flagship store, and some stores under the line have also begun to accept the booking.
(author: Pan Shuaini)
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