Grafted Inventors Love Inventory: Upgrading To Meet Consumer Upgrade Needs Through De Stocking Strategy

Under the trend of escalation of consumption, more and more users begin to choose brand goods, especially the three or four line cities are ushering in the peak of consumption upgrading.

In August, Alibaba revealed in its Q2 earnings report that 80% of the 24 million active users of the Tmall platform came from the three or four tier cities during the quarter.

From this we can see that the users of the three or four tier cities have quietly become the main force in the field of consumer upgrading, and these users are more interested in brand products. Once the brand products have promotional activities on the price, they can attract consumers' desire for consumption.

As a result, when a large number of e-commerce platform line stores and traditional brand chain stores rise in the three or four tier cities, for the majority of brands, it is undoubtedly ushered in new opportunities and challenges.

Most brands cannot easily predict the demand accurately, so it is easy to form a backlog problem.

Then, who can give a solution to the inventory problem of brand dealers? As a dark horse in the field of social business, love inventory will become the preferred platform for brand owners to inventory.

Consumer market needs more cost-effective products, brand merchandise inventory goods just meet.

With the gradual increase of per capita income in China, the consumption demand of users has also increased.

Under the trend of consumption upgrading, consumers' choice of products has shifted from price to quality, and they have put forward higher requirements for product quality, safety, brand, service and personalization.

Especially for the middle class, it pays more attention to factors such as experience, cost performance and so on.

In short, demand for consumer goods in the consumer market has surged.

In the consumer's subconscious, the quality of brand products is trustworthy, and they are more willing to improve their quality of life at low cost.

This mentality is undoubtedly good for brand inventory.

Since the user is

There is a great demand for special sale products. How can the brand operators purchase the inventory products on their hands in a more effective way? The social networking platform for stock storage is quite numerous. Why is the competitive advantage of love inventory even more prominent?

Love inventory innovation mode, speed up brand stock circulation, and help brand develop efficiently.

Go to stock, find love inventory, this is a recent period of time the whole electricity industry can often hear a sentence.

The ability to go stock in love inventory can be seen from the past double eleven.

After the double 11, along with the problem of incorrect returns and sales forecasts, how to better stock up has become a big problem for many double eleven brands, especially those dealing with fast food products.

As we all know, the fast upgrading of fast moving products is extremely fast, overcapacity, inventory products prone to backlog problems, affecting inventory turnover and capital withdrawal.

According to the relevant data of the National Bureau of statistics, from January 2018 to April, the overall inventory rate (overall inventory / gross output value) of China's clothing and apparel industry was 30.88%, and the textile industry was 32.43%.

In the past, brand dealers handled inventory in the traditional stock distribution industry, but because of their imperfect supply chain system, most brands handled inventory at low price to the wholesalers, not only the brand value was seriously diluted, but also led to the chaos of counterfeit goods and stock exchanges, which seriously damaged the price and brand system.

Brand dealers are also suffering from this sale method. The huge stock market urgently needs a platform to set up a quick channel for brand dealers to sell stocks.

Love inventory is exactly the pain point of brand names. It proposes a solution to empowering brands from the perspective of stock removal, that is, upstream brands, downstream links, professional purchasing agents, and social platforms to cover consumers, so as to realize the rapid expansion of the two focal points.

It uses the mobile Internet technology deeply rooted in the social networking platform of the new "social business", from the matching of domestic and foreign major brand inventory goods and three or four line urban consumption upgrading needs as the entry point, facing the small and micro B terminal (purchasing, shopkeepers) users, forming a S2b2C channel innovation mode.

Moreover, the commitments such as "five days in seven days", "third party logistics for door-to-door picking" and "no search engine records" have strong attraction for brand dealers, which laid the foundation for their rapid rise.

At present, the famous domestic and foreign brands that are in love with inventory exceed 5000 yuan, GMV has exceeded 400 million yuan in 2018, and sales in 2018 will exceed 3 billion.

The achievement of this achievement is inseparable from the help of love inventory and its mode to all aspects of the retail industry.

First, for users, the key price is really high when the products purchased on the platform of love inventory are genuine.

On the one hand, we love stock to ensure that the goods are stable and regular, and that all commodities are fully qualified. On the other hand, because of the special policy, the commodity price has a great advantage compared with the normal retail price, and consumers can buy genuine products at a very low price.

Second, for the buyers, they can make money simply by selling goods.

Love inventory platform does not touch customers' customer data, focus on good service purchasing, help them to start business at zero cost, and even the promotional copy of merchandise has been edited properly, and can share WeChat with one button.

The buyers only need to sell their products in their own circles. With the help of love inventory, they can save too much tedious matters.

Third, for brands, the ability to stock efficiently and to inventory is recognized.

All shelves of love brand merchandise are limited time sale, can help.

Quick refund.

The S2b2C mode, which originated in the inventory area, has made the data grow strongly, and has gone through a steady and profitable way. It has completed three financing in one year, and the total scale of financing is nearly 1 billion 500 million yuan.

It is foreseeable that the future value of love inventory has more room for imagination.

Love inventory model to inventory platform benchmarking known as the Chinese version of T.J. Maxx

It has to be said that the rapid rise of AI Library in the short term is not accidental.

On the one hand, it has benefited from providing a solution for the brand clear inventory. On the other hand, the innovative mode has empowered the individual business system to solve the problem that it has no place to get the authentic goods, and open up a blue sea of its own.

In the field of inventory, love inventory is not satisfied with the existing achievements. In order to better empower the brand players, it enhances the overall influence of the platform in many ways.

In terms of logistics, love inventory takes the lead in the introduction of cloud storage mode in the field of social business.

Based on the ability of supply chain of self built regional cloud storehouse, it coordinates the leading third party front-end warehouse resources of the whole country, creates cloud storage service network, and delivers the brand's products more efficiently to the user's hands, providing a one-stop logistics solution for the brand business, and speeding up the circulation efficiency of its inventory.

In terms of technology, AI also plans to conform to the trend of big data era to create a supply chain ecosystem. It can efficiently utilize resources such as logistics, business flow and information flow in the supply chain, reduce total cost at maximum efficiency, and link all links in the supply chain of enterprises, help enterprises grow and integrate O2O with other new retail scenarios.

In terms of marketing and publicity,

To build the first shopping day in the industry, the ability to absorb gold has climbed steadily.

The purchasing section of love inventory attracts millions of purchasing attention nationwide. Over 50 thousand professional purchasing agents order 400 thousand items, and 922 purchase day is GMV nearly 50 million.

In the future, love inventory will certainly increase the intensity of publicity and marketing to further enhance the value of IP.

along with

The problem is getting more and more difficult. There will be more and more purchasing agents to join in the future.

At present, there is a listed company called T.J. Maxx in the US Nasdaq, which is mainly engaged in inventory clearance. In the case of having larger market and larger inventory personnel, it is probably too early to love inventory as a Chinese version of T.J. Maxx beyond T.J. Maxx itself.