Many Groups Expand The Middle East Market, Which Is Your Unexpected " Middle East Fashion "

When it comes to the Middle East, the conceptual impressions of the Middle East appear to be Muslims, black veil and headscarves. As for fashion, they may all have to ask a big question mark. However, the Middle East has slowly changed with the development of the times, and there are also many good brands, and gradually merged into the regional characteristics.

Recently, more and more groups and brands have begun to aim at this huge market. Today, Xiaobian takes you to see a Muslim fashion which is different from the impression. Why can it be so green by commercial fashion?

The FashionShop will look at the current fashion attitude and market in the Middle East through several representative Middle East brands. What are the advantages of the Middle East fashion brands? Maybe you can be surprised.

Senior garment brand

Roni Helou

Designer Roni was born in Lebanon in 92. Compared with Lebanese luxury style mainstream designers, Roni's design is more concise, fashionable and interesting.

The designer began to release his capsule series in Dubaifashion forward when he was just graduating from 2017.

Arwa Al Banawi

Arwa Al Banawi came from Saudi Arabia but grew up in Switzerland.

Graduated from London Fashion Institute.

In 2015, the brand of the same name was created in Dubai.

The design of Arwa AlBanawi is simple and generous, focusing on the balance between cutting and color.

It is worth noting that the 17 autumn and winter series of Arwa Al Banawi takes the theme of women's rights and gender equality as the theme. The #Hayataha (herlife) series has aroused concern in the field, which is especially important for the brand in Muslim areas.

Bouguessa

Designer FaizaBouguessa, who grew up in France and grew up in Algeria, is one of the most famous independent designers in the Middle East. Beyonce and other celebrities have passed her designs.

Her design focuses on the culture of the Middle East, combined with architectural tailoring.

And pays great attention to detail design.

Hessa Falasi

Hessa founded its own brand name HessaFalasi in 2011. As a local designer, brand inspiration mostly comes from Arabia culture, and is combined with modern fashion. It pays great attention to the use of color and advanced fabrics.

The design style of Hessa is changeable. For example, the Lady by thelake series is simple and has a little maiden style design, and has a name for every skirt, but it adds to the Middle East Regional feeling in fashion, and it also caters to the choice of native female consumers.

Advanced customization design

The most famous in the Middle East is advanced customization. Compared with the fashion brands that are developing gradually with cultural openness, Lebanon's advanced customization has always enjoyed a high reputation in the fashion industry.

Georges Hobeika

Georges Hobeika is the designer Georgios Hobeika (GeorgesHobeika) in 1995 to create the same name brand, in 1996 in Lebanon held the first high customization fashion show, since then opened the Middle East market with exquisite handicrafts.

It has also created three clothing lines including Georges Hobeika Bridal, Georges Hobeika Signature (advanced customization, wedding dress, luxurious evening dress) and GH by Georges Hobeika (casual daily wear).

Everything is too beautiful to breathe. It is also the choice of many celebrities to attend activities.

Alfazairy

The reputation of the brand is not known as Elie Saab, Zuhair Murad, Georges Hobeika and so on. Its brand was founded in 2014.

It is the brand of the same name created by designer Atelier Alfazairy.

The brand focuses on wedding dresses, and the style of design is Lebanon's brand of sophistication and luxury.

Ashi Studio

The designer, founded by designer MohammedAshi in 2007, is famous for its passionate devotion to white. It is good at stretching the three-dimensional contour design, and has more traditional Chinese fashion and religious atmosphere in the Middle East. It is a good combination of tradition and fashion.

From above, we can see the fashion potential in the Middle East, and more and more brands and investment groups are pouring into the Middle East. For example, Farfetch has reached a cooperation agreement with the Chalhoub group of the luxury goods giant in the Middle East this year.

Tina, Princess of Saudi Arabia and editor in chief of the Arabia edition of vogue, has been regarded as the boldest and most stylish Middle East royalty by the media. She has always believed that women in the Middle East are not inferior to other countries in their pursuit of fashion, and have started a high-end fashion boutique from their own. She works with designers to pform products into a more aesthetical style suitable for the Middle East, such as being more relaxed in concealed exposure and pformation, so that fashionable women in the Middle East can also be dressed in fashion design.

Local brands in the Middle East have done this very well, and the demand for fashion has begun to expand rapidly on the basis of consumers' acceptable design and improvement.

It is not difficult to explain why so many groups and brands are paying attention to the Middle East market. Regardless of whether culture, religion and customs are the same, fashion industry can connect us in an interesting way.