Hi Tea Began Selling Sweater. The Joint Bird Is Taiping Bird.

When it comes to cross-border joint names, we have to mention cross-border tea lovers, from Durex to Chao brand, to little yellow duck and Emoji, as well as the beauty brand L'OREAL and the hundred eletra, and the cross border joint road of tea.

This time and the tea cross the joint launch of the brand is the Taiping bird, one is the phenomenon of queuing network black tea brand, one is loved by the 90's clothing brand, this cooperation can not help but let people see.

The joint name mainly includes the clothes, earrings and so on. The front of the sweater is printed with the symbol of LOGO, and a big happy character is printed on the back. The Chinese knot and lantern element with the Spring Festival are very popular.

And carefully look at these are made of small squares, which make these common prints lively with pixels.

For the two crossover veteran, simple LOGO overlay is not enough.

The deeper meaning can be found from the small boxes in these pixel forms. We can see that it is precisely because of these different color blocks.

Under different arrangements and combinations, the rich picture can be seen by the naked eye.

If you connect it to the youth culture that is hot at the moment, you will find that this group of young people who like "show" from me is actually expressing their inner world with jumping colors and personalities.

As a young clothing brand in China, Taiping bird has undergone a younger pformation in the past three years, which has made consumers move down the whole age. Now it has become one of the popular domestic clothing brands after the quasi 90 or even 95.

Especially in 2018, the "youth culture" planned by Taiping bird group has been very clear. In September last year, the concept of "Taiping youth" was officially launched, which further defined the brand's values and identity.

As the pioneer of cheese tea, hi tea has led the trend of queuing to buy milk tea, and is also the brand of net black tea drinking which has attracted the attention of young people in recent years.

The two sides are "like-minded". The cross border joint "HEY PEACE" sweater represents the younger generation's pursuit of individuality and independence and courageous attitude.