Billion State Power Research Institute Released The 2018 China Apparel Digital Retail Research Report

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Recently, the billion State Power Research Institute released the "2018 China apparel digital Retailing Research Report", presenting the digital pformation process of China's apparel industry in an all-round way, and interpreting the forerunners' digital pformation practice through a brilliant case.

In 2018, the subdivision categories represented by high-end women's clothing, children's wear and tide card were brightest; traditional brands gradually reversed the declining trend in the electricity supplier channel; the social service providers contributed new market increments; the service providers became new help in the development of the industry.

The process of digitalization of apparel brand enterprises has the following characteristics: the first, the later, the cut in dimension and the force point. The commonalities that the industry can use for reference is embodied in: 1, based on superior resources; 2, paying attention to the value of stores; 3, deepening the integration of online and offline; 4, laying the social networking business based on WeChat ecology; 5, actively Embracing External empowerment; 6, emphasizing user contact management.

In the future, China's apparel industry is expected to generate five important changes: 1, digitalization will become the infrastructure of the industry, and data control capability will become the core competitiveness.

2, the development of new technology promotes mass customization.

3, brand operators gradually enhance the right to speak in the industrial chain through internal digital pformation and external digitalization.

4, China already has the environment and conditions for the birth of local fashion brands.

5, apparel social business will further upgrade and constantly pursue the way of continuous dialogue with consumers.

Please pay attention to the official WeChat of the billion state power research institute.