"Cross Border Joint" Is Enough To Make UNIQLO Shine Brilliantly.

In the past double eleven shopping Carnival this year, the performance of UNIQLO can be described as "exclusive dominance", in one fell swoop won the 2018 double eleven men's wear women's wear sales champion, and in the 8 "1 billion clubs" occupy a seat.

In fact, since 2015,

Take that year's time.

Category sales champion, and in this year's double eleven hit a record breaking 35 seconds.

Online flowers bloom, the same bustle along the line: the HEATTECH underwear launched by UNIQLO Wang Daren launched on sale in New York, again showing the phenomenon of many people queuing up to catch up.

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Ma Yunceng said that among his most admired entrepreneurs, Liu Chi, the founder of UNIQLO and the chairman of Japan Xun Marketing Co., Ltd., occupied a seat. "There are many clothes selling all over the world, but only he sold UNIQLO and became the richest man in Japan."

Indeed, so many clothing stores, UNIQLO can make everyone willing to queue up, willing to spend money shopping again and again, which makes people have to be curious about the marketing philosophy behind UNIQLO. In fact, there are some marketing channels, and the single "cross-border joint name" is enough to make UNIQLO shine.

UNIQLO x brand designer

"To buy a big name at a fast fashion price" is definitely the reason why many people are in the rush to join the fast fashion joint. Some successful joint names are a good idea for everyone. It is a good idea to pick up the desire to buy in minutes, buy the momentum of the package store, and even queue up for shopping overnight.

As a matter of fact, as early as 2007, UNIQLO would jointly launch some brand designers to cooperate with each other every year. Among them, there are many first-line brand designers.

UNIQLO * Christophe Lemaire

Speaking of the name of Christophe Lemaire, you may be confused or even shake your head to say "I don't know, I don't know", but you may know something about the former creative director of Hermes.

According to the world clothing shoes and hats net, in October 2015, UNIQLO Christophe Lemaire launched the "Uniqlo and Lemaire" cooperation series, once again refreshing everyone's preference for UNIQLO, "using the money of UNIQLO to buy the design of Hermes", which is absolutely good for everyone's appetite, and can be seen from the degree of mad rush and shortage, so that some people have produced a "strategy" to teach you to take the joint name.

And Christophe Lemaire has never failed to live up to the title of "Hermes design director". With the unique and simple design style and the concept of daily clothing of Uniqlo LifeWear, she has made fashionable and popular clothes and tastes, showing a simple and simple French fashion style with simple cutting and structure.

UNIQLO * Jonathan Anderson

In August 2017, UNIQLO took the lead of Loewe J. W. Anderson, and launched a series of autumn and winter men's and women's clothing with the theme of strong British style.

This is only 29 years old in 2013. The designer who was seen by the LVMH group was named the creative director of Loewe, the brand of his brand.

And this collection of "beauty and talent" and one of the designers, of course, can be called works - hot Loewe Puzzle handbags in many seasons are from his hands, widely sought after by fans, dubbed "ox devil king" Pierce handbag comes from its personal brand J.W. Anderson.

In this collaboration with UNIQLO, J. W. Anderson also added its favorite bump, grid and other elements to UNIQLO design. The fashion and joking style does not lose its style. It brings us more classical and modern English style while providing us with more daily collocation choices.

J. W. Anderson followers, of course, will not miss this opportunity. The crowd in the shop can explain everything.

UNIQLO * Tomas Maier

As the head of Bottega Veneta in Italy, after Tomas Maier as the creative director, Bottega Veneta jumped from the second-line fashion brand to the spire of the luxury sector, which is obvious to all.

The Chinese netizens know more about it than the recent announcement that it is the first Asia Pacific spokesperson for the brand.

If so, you still do not know much about Tomas Maier, presumably its classic fine Intrecciato woven bag should give you a sudden epiphany, which is absolutely loved by female stars and fashion celebrities.

The 2018 summer holiday launched by UNIQLO and Tomas Maier this year will definitely give you a full summer holiday, which is also the first holiday series launched by UNIQLO!

This series uses Tomas Maier's best "holiday" elements, inspired by Florida's sunshine, sandy beaches and palm trees, so that you can't help but want to have close contact with the sea.

Bright colors, retro broken flowers, comfortable wear and wear, so that you have a sunny summer, a good mood!

Sum up

In addition to the above three designers, UNIQLO is also with Queen Jil Sander, the famous Chinese designer Alexander Wang, the former French supermodel Ines de la Fressange, the French editor of VOUGE magazine Carine Roitfeld, and the founder of the Fressange.

They all worked together.

There are plenty of famous designers who join hands, but find designers who match the brand positioning, know what the market needs and design satisfactory works. That's where UNIQLO can see clearly, plus the influence of designers and their brands.

UNIQLO x popular IP

UNIQLO, who keeps up with the fashion trend, will never miss this opportunity to "rub the hot spot". For the works that arouse everyone's emotional resonance, from fictitious legends to unidirectional uniforms will definitely make you willing to pay money, from comics, games to animations, movies, whether it is spilling blood or selling feelings, and the cross-border cooperation of UNIQLO is to understand your heart!

UNIQLO x JUMP

In March this year, UNIQLO unveiled a T-shirt product that was co operated with "JUMP" and launched the JUMP50 anniversary UT series.

As soon as the news came out, the hearts of countless cartoon lovers began to agitated.

You know, as the most popular comic magazine in Japan, One Piece, Naruto, silver spirit, death note, soccer kid, game king, and full-time hunter are all the classic animations you know.

This year coincided with the 50th anniversary day of the establishment of "Jump", and the cooperation with UNIQLO successfully evokes the memory of millions of young people.

The joint venture has selected 57 original prints of 22 classic animated cartoons. The design of T-shirts, regardless of layout or color, keeps the character of UNIQLO in keeping with the character of the cartoon characters, not even the fans of the comic fans themselves will have the impulse to buy one.

Even the T-shirt package has become a "single product" that consumers especially want to start. Some people also start a "bag" business on salted fish, so that the popularity of the market can be seen.

UNIQLO

A few days ago, the death of Stan Lee drew numerous laments and regrets. As the soul figure of man Wei, he created many classic characters, iron man, Spiderman, Thunder God, and green giant.

It's definitely a superhero of many people's minds.

From comics to movies, from the first to the N, every time it comes out is the focus of discussion.

The cinema with a crowded head reproduces countless cosplay, which affects generations to generation.

And the cooperation between UNIQLO and man Wei is absolutely reasonable and expected.

Unlike the previous examples, UNIQLO and man Wei jointly signed up with the "design competition".

Since 2005, UNIQLO has launched the UT Grand Prix design competition, which aims to inspire creative thinking around the world, and welcomes people of any race, age and gender.

In July last year, the "man Wei" thematic t-shirt design competition was held. This year, officials selected the final 17 entries from over 8500 submissions. The selection was officially launched in April 27th at UNIQLO stores.

Turning the love of man to a real object through his own design has a different meaning for both the contestant and the buyer.

UNIQLO x Blizzard game

JUMP in March, in April, and May in UNIQLO handed the time to blizzard.

For those who often play games, the blizzard game is undoubtedly the reason why every day struggles in front of the computer. "World of Warcraft", "lookout pioneer" and "hearth legend"...

Online interaction with thousands of players and exploring unprecedented unprecedented epic game experience can be seen from the time of struggle.

In April 25th this year, Blizzard Entertainment and UNIQLO announced the launch of the 2018 spring summer UNIQLO X Blizzard cooperation UT Series in the world.

The series is inspired by the six major Blizzard games: World of Warcraft, watchman, and furnace stone, which are sold simultaneously in UNIQLO national stores and official network flagship stores.

Many people, after hearing this news, wept. "After I dried up my money in April March, I didn't expect that I could not keep my money in May!" and in this series of theme cooperation, the summer in your mouth hasn't arrived yet. UNIQLO's T-shirt has already contracted all your clothes this summer, so that you can recall the marketing UNIQLO who had to nod and praise.

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Sum up

In addition, UNIQLO is also holding hands with piggy page, Disney, game Nintendo...

Probably you can't think of it. No UNIQLO can't do it!

It is not difficult to find that the theme of cooperation itself has its own "exploding point", but it is rare that UNIQLO can choose a reasonable time at a specific time and place and sell it in a variety of marketing ways.

Let the onlookers become participants and embrace the world's creative design. This is another good thing about UNIQLO marketing.

UNIQLO Art

If the cooperation between UNIQLO and designers and popular IP is in your anticipation, will the opening art trip surprise you suddenly? Let the art of "high cold" absorb "popularity" on your body, perhaps not very artistic, you are also a "artwork"!

UNIQLO x KAWS

Kaws, formerly known as BRIAN, is a truly high street artist and also a representative of street graffiti art.

In addition to his great achievements in painting and sculpture, he also founded Original Fake, a street fashion brand, to enter the fashion market.

In April 2016, cooperation between UNIQLO and KAWS was definitely a successful case, contributing nearly 100 million yuan in sales in China alone.

This collaboration integrates the essence of KAWS's past works, not only retaining the iconic heart shape and cloud pattern, but also gradually expanding the original image "COMPANION" that he created.

KAWS pays special attention to the details of every single item. For example, the iconic "XX" pattern is skillfully applied in the left sleeve and chest, and the right low-key is very special.

KAWS and UT are not only popular with men, but also cool for fashion women's wardrobes.

UNIQLO Museum

UNIQLO has a steady and steady pace on the road of Art:

In 2012, UNIQLO sponsored the exhibition of "Tokyo 1955-1970: new avant-garde" at the New York Museum of modern art (MoMA).

Since 2013, it has become the exclusive sponsor of MoMA's "free Friday night".

In 2014, the joint MoMA promoted the works of the 8 artists of the "SPRZNY" series, Andy Warhol, Jean-Michel Basquiat, Keith Haring and so on, for the first time being applied to T-shirt on UNIQLO.

In June 2016, UNIQLO held a "London Dreaming" installation exhibition at the Tate Art Museum just renovated. It also announced that the last Friday of the Tate Gallery (except December) was "the night of UNIQLO";

In 2017, UNIQLO invited the curator, curator and collector Jeffrey Deitch of the Contemporary Museum of Losangeles to plan the design of the limited price products with different artists and designers, and launched the "Art for All" flash marketing.

In August 2018, UNIQLO introduced the new product preview to the museum for the first time, linking art to life.

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In the cooperation between the art and the uniqo, there is no lack of what you want to start with:

T-shirt between weeds

Staley Kane design: a chopping board with a crying tutorial.

Japanese flower arranging artist Yokoo Chunori design: color printing tape

Japanese illustrator Kagami Ken design: cartoon shoelaces

summary

Art itself is a noun with aura, and this series of gigantic art crossover undoubtedly breaks the inherent impression of "fast fashion brand".

UNIQLO, which is related to art, does not hinder the idea of UNIQLO to raise its grade even though its pricing has not changed.

While endowing the brand with new connotations, it also gains new changes in the public, and "full of artistic UNIQLO" adds new honor to itself.

You can't imagine that people can do it. This is another reason for the success of UNIQLO.

More interesting reports, please pay attention to the world clothing shoes and hats net.