Retro Is The Most Popular Air Jordan, Still The Most Popular Sneaker For GOAT.

Retro is always the most popular, and this rule applies to the market of sneakers.

According to YAHOO sports reports, the total number of global sports shoes Market in 2017 has reached about US $20 billion.

If we observe carefully, the proportion of shoes worn by ancient people on the subway and on the streets will still be quite high.

When brands constantly push new products, why are consumers willing to pay for retro sneakers more than a decade ago?

"Nostalgia is everyone's plot for retro sneakers."

Matt Cohen, vice president of commercial development at GOAT, a shoe resale platform, said, "it's been a pity that they had not been able to buy these shoes when they were on sale.

When they have the chance to return these shoelaces home, they are making up for their missing memories and emotions.

GOAT, founded in 2015 in Losangeles, is a fast-growing platform for the sale of sports shoes to facilitate buyers and sellers of shoes on the two tier market.

In February 2018, GOAT merged with New York's Flight Club to become the world's largest platform for the sale of shoes. After the merger, the number of members shared reached 11 million.

In addition to the compensation that has been remembered, Cohen said there is another group of consumers who buy retro sneakers, that is, the younger generation of consumers.

They will also pay for the story and plot behind their shoes, but most of them make their own consumption choices from the perspective of aesthetics and personality.

Over the past year, the most popular five pairs of sneakers on the GOAT platform (without guessing, all are Air Jordan):

1.Air Jordan 11 Concord 2018 (price $250, source: GOAT)

Air Jordan11 is probably the greatest pair of basketball shoes.

In the 1995-1996 season, Michael Jordan, who came back after wearing the shoes, led the Chicago bulls to win the 72 best and 10 games in the regular season, and won fourth championship trophies.

Moreover, the design of these shoes is also very striking, and the mesh upper with collocated black lacquer is also inspired by Jordan himself.

As Jordan is a luxury car enthusiast, he wants the shoes to look like a convertible sports car, the glossy surface and the mesh shoes look like the shape of a sports car.

The shoes that were repeated in 2018 changed the "23" of the heel to "45".

2.Air Jordan 3 Retro OG "Black Cement" 2018 - (price $240, source: GOAT)

When Air Jordan 3 was born 30th anniversary, Nike launched the Air Jordan 3 Retro OG "Black Cement".

Air Jordan 3 represents the beginning of a great designer and design series.

In the summer of 1987, Jordan was preparing for his third season in NBA and was also on the way to the stars.

At that time, the contract between Jordan and sponsor Nike was also about to expire. In order to compete for Jordan's sports brand, Nike realized that she had to show greater sincerity.

So they launched Tinkei Hatfield, who was not famous at that time.

Hatfield not only designed Air Jordan3, but also contracted almost all the sneakers worn by NBA after Jordan.

Air Jordan 3 first embedded the video balloon.

The Air Jordan 3 "Black Cement", which was re enacted, kept the bursting pattern of the fans as well as the shoes and the heel position. It had a powerful and elegant texture with black leather shoes.

3.Travis Scott X Air Jordan 4 Retro "Cactus Jack" (price $370, source: GOAT)

The design of Air Jordan 4 continues many of the many elements of Air Jordan 3.

However, the special feature of the "Cactus Jack" is that it is a joint shoe with rap singer Travis Scott (Travis Scott).

Scott salutes his hometown Texas rugby team, the Houston oil team, whose shoes are the blue and white matching colors of the team, and the singer's own pseudonym "Cactus Jack" on the left side of the heel.

4.Air Jordan 1 Retro High OG "Bred Toe" (price $370, source: GOAT)

Air Jordan 1 is a shoe that changes the market structure of basketball shoes.

The "Bred Toe" issued in 2018 has injected a new style into the classic Air Jordan 1.

This pair of shoes is still adhering to the red, black and white main colors of Chicago bulls. The top of the shoes is matched with the red and black color matching its name "Bred".

5.Air Jordan 11 Retro "Win Like 96" (price $260, source: GOAT)

Air Jordan 11 is so hot. Now I see.

The shoe is bold in adopting the all red color matching, paying tribute to the 1996 Bulls' miraculous winning experience, matching the white midsole, plucent crystal outsole and black Jumpman logo to show how important the color reorganization is to retro sneakers.

Source: interface Author: Wang Yi WY