The Value Of Luxury Comes Back To The Top Of Fashion.

This winter, the whole country has cooled down to the shivering of the soul. Even the stars in the circle who loved to play the "half body missing method" in winter are shivering in choosing to keep warm.

One of the most expensive products: Liu Wen wore a fur lined short coat, high necked striped shirt, hard wind jeans and Martin boots, and the luxurious texture of fur coat, mixed up and first-class skills; Qi Wei's heavy fur outer sleeve with a light little suit, not only had a distinct sense of hierarchy, but the overall shape seemed to be dry and not overstaffed; he sailed to the airport's sapphire blue fur and was warming up in the ocean, inserted into the show, waved his hand to the mirror, and showed great demeanor; besides, Cai Xu Kun wore a long fur coat on the eve of the new year's Eve and ran the whole scene. Fashion does not lose temperature, and fur becomes their street.

Stars love fur so much, why do ordinary people fail to see this fashion in get? So what are the innovations in leather design in 2019?

High quality is the realm and pursuit.

In terms of fabric, natural leather and natural fur represent high quality itself. What's more, no matter how the market environment changes, excellent leather enterprises are still sticking to their original quality.

"Nuo's ingenuity has been built for 30 years. After years of accumulation of skills, the combination of technology and design, tailoring and sewing has achieved its unique design style and unique quality. At the same time, it has presented a beautiful visual enjoyment to the world." Wu Luming, President of Zhejiang nuozhi Garments Co., Ltd., introduced it as a promise.

In the face of fierce competition in the fur industry, Noel is sticking to high quality while developing new luxury products for the new generation of consumer demand, and in order to cater for the needs of high-end consumers for fur, the leather products that are suitable for summer wear are created by R & D and design teams, thus forming the "four seasons" fur product line.

Haining Elmar leather (hereinafter referred to as "Elmar") has the same pursuit.

"High quality is our pursuit. Good products and high-quality raw materials are the most fundamental guarantee.

The garment industry has changed so fast that we have always adhered to the spirit of high product, individuation and innovation, and have always grasped the quality of products.

Elmar responsible person Ma Yanfen said, "compared with the previous years, Elmar has been greatly improved in the use of raw materials. First, the finer materials used. Elmar used many more high-end swarakara and ancient materials in the fur this year. Two, it is more environmentally friendly and healthy, such as raw silk and more environmentally friendly organic wool fabrics with strong Perspirant ability, which not only improves the quality, but also makes the products more intelligent and fashionable."

The continuous pursuit of quality by fur enterprises is also seen in the eyes of international auction houses.

In the international market, fur is different from ordinary commodities. It is realized through specialized international market and expansion organization, fur auction auction standard and centralized auction.

Fur auction houses have strict skin inspection and fur rank mechanism and sound fur sales mechanism.

"Limiting the sale of a certain amount of raw materials every year is not only conducive to the improvement of the quality of fur materials, but also to the entry of raw materials into raw materials. This way of centralized sales not only provides convenience for purchasers, but also protects the interests of farmers."

Lu Min, head of NAFA in North America, said that as the second largest fur auction house in the world, she has also witnessed the development of fur enterprises in China since she worked in 2002.

"First of all, there were not many Chinese business participants in the auction house in the past few years.

Nearly 70% of the auctions in the past few years are Chinese, and the demand for high quality fur is clearly felt by Chinese enterprises.

Secondly, Chinese buyers in previous auctions are not particularly demanding in terms of quality and demand for long needle hair. In recent years, demand for best quality North American short knit mink and sable, purple blue, lynx, and Natural Black Mink with short, silky, velvet hair has been greatly increased.

More willing to pay for high quality.

"Wonderful" creativity, let fashion have big future.

The luxury of fur clothing not only comes from its precious materials, but also its exquisite workmanship.

"These years, whether brand or consumer, the demand for fur appearance and technology is getting higher and higher, which also makes us keep pace with the times.

For example, in the past few years, buyers did not know much about fur, and consumers did not understand them very well. But gradually, there was demand from dyeing, followed by changes in styles, and then the process of fur processing, such as carving, laser carving, printing, adding natural colored mink to various colors and processes, so that our consumers could have more choices.

Lu Min continued that the leather that buyers bought from auction houses could be used directly after peeling plants. The peeling factory is a magical place, such as fox fur technology, which further changes and extends some traditional processes, such as stomata, windows, cutting strips, etc., showing a richer variety and stronger artistic expression, thus attracting the designer's wide attention.

They found that fur processing was no longer a luxury, but also showed rich texture effect and rich designer's expression.

Talking about the input of creativity, "nuozhi will invest tens of millions each year to design, develop and declare many patents."

At present, because of the fixed occasions and personalized needs of consumers, we must open up a private customized design team. Although the team has only five people, it is the team that best embodies the spirit of craftsmen.

Wu Luming said that in the new design innovation, Nuo embodies four aspects, one is to strive to create the most suitable product design for Post-80, 90's consumption concepts and matching concept.

At present, fur is becoming a more and more popular trend and important accessories. It is a very good trend. This is a very good trend. The young consumer groups tend to be light, colorful and fashionable fur; two is the more extreme leather technology application, such as stitching design to create fur stereoscopic, different leather fabrics, leather splicing, and many kinds of fabrics, such as leather, leather and feather. Three is in addition to product R & D, technology research and development, type research and development and heavy work R & D investment is increasing, and this year, more energy has been put into the profile profile.

Ma Yanfen also said, "not what you want to produce, but what you need to do in the market.

Now the young consumer group is the main consumer, they like more personalized products.

Therefore, we have designed more than 1000 market differentiation styles this year. This year, we will have the handicraft technology in every detail of our clothes, and we will integrate more into the East and east culture, including manual weaving, manual Hamming and other heavy industry elements.

We hope that we can settle down, save our ideas, and develop towards customization. "

Will embrace, can enjoy warmth.

Many leather enterprises have withdrawn from the leather industry in a highly competitive market economy, while the novice has been rushing into the new trend of fur market, which is inseparable from their win-win mentality.

Wu Luming explained that after the establishment of noo, relying on the company's focus on fur leather fashion research foundation and design research and development capabilities, ODM business has maintained close and good cooperation with well-known women's clothing brands both at home and abroad.

Secondly, in order to break through the existing business models, after full investigation, introduce the "Internet +" form in the existing traditional business models, invest more in building O2O and B2C business platforms, and create a brand new "everlasting fashion platform" with a more innovative sense and create a brand new "forever fashion platform", so that designers, consumers and direct connection with retail terminals can be achieved.

Moreover, the company has not only established long-term and close cooperation with universities such as Beijing, Shanghai and Zhejiang, but also has carried out cooperative research in leather, fur clothing technology and so on.

It has also established good cooperative relations with famous designers such as Italy, China, Hongkong, France, Japan, and the procurement market.

In the future, companies partners will also try.

"In order to get closer to the young people and find their demand points, in recent years, we have done a lot of cooperation in addition to the innovative industries, and also increased the proportion of younger groups in terms of age matching, especially in designers."

Ma Yanfen said that we are also gradually increasing interaction with many artists, such as the customization of some garments, such as some popular stars.

Ma Yanfen also said that in the future, from the raw materials, design, production to sales of the entire industrial chain, Elmar will maintain a more open attitude to meet the new changes.

"The brand we cooperate with, whether it is OEM or others, is more comprehensive, which makes us realize that we have to adapt to the times, strengthen links and embrace changes so that we can have a future."

To embrace more fur buyers, North American auctioneers are also committed to pparency and traceability of the raw materials they sell, and try to influence the global fur market to become more standardized and professional.

As one of the fashion vane of fur fashion, Lu Min, head of auctioneers in North America, also pointed out the future trend of fur, and the era of mass production of fur products has gradually gone away. Fur has been used more and more as fur ornaments than leather fur coat. Fur products are increasingly being added to fur products, and fur and non fur fabrics will become more and more popular. This year, the fur market will not stop.

Returning to the luxurious palace of luxury, exploring the leather feather on the tip of Pyramid, the ambition of the heart of China's international clothing and Accessories Fair 2019 (spring) exhibition is revival.

The exhibition takes the theme of "returning to the top of fashion" as the theme, gathering together the three big strength clusters of excellent domestic enterprises and Xinji, Haining and Tongxiang. The international auction hall will make a brilliant appearance with the new international trend. Nuo, Elmar and North American auctioneers will also explain the beauty and beauty of leather feather peak in the new market environment.

Source: China apparel net