The First China Non Heritage Fashion Innovation And Development Forum And The Launching Ceremony Of "2019 Non Vogue Fashion China" Were Held In Beijing

How to achieve creative pformation and innovative development of Chinese culture, and how to make traditional handicraft skills endowed with contemporary aesthetic connotation, return to contemporary life and make it live in succession, has always been a topic of concern for intangible cultural heritage protection.

In January 10th, the first China non heritage fashion innovation and development forum and the launching ceremony of "2019 non vogue Fashion China" were held at the Beijing Song Hua culture research and development center.

The forum has gathered a number of top experts, scholars and heritage successors in China to explore new ways to integrate the development of heritage, heritage and fashion in the new era.

Based on the background that China's intangible cultural heritage products are single in form, the effect is not satisfactory, the coverage of rural areas is limited, and the awareness of young audiences is generally low for the intangible cultural heritage, the promotion of "2019 non vogue Fashion China" activities is a new way of innovation and cooperation.

Activities to promote the pformation of Chinese traditional culture and innovative development as the responsibility of the new generation of non heritage inheritors, with the help of public interest + Internet communication mode, through vigorously inheriting and promoting excellent traditional culture to boost the rural revitalization, arousing the whole society's thinking of the inheritance and innovation development of the new era, and promoting the integration of intangible heritage and modern design, and enhancing the interest of the people, especially the youth groups, to the non heritage, so that the intangible cultural heritage can enter the homes of ordinary people faster and better, effectively expand the influence of intangible heritage, enhance the vitality of non heritage, and further play the extensive role of non heritage in promoting rural development and precision poverty alleviation, and constantly meet the growing needs of people's lives.

The first China non heritage fashion development and development forum and the launching ceremony of the "2019 non vogue Fashion China" were hosted by the Zhejiang City Tsinghua Yangtze River Delta Research Center for integration of production and city, and guided by the Beijing Song Hua culture research and development center and the China International Association for the development of urban and rural development.

The field activities are divided into three major sections: the first China non heritage fashion innovation and development forum, the launching ceremony of "2019 non vogue Fashion China" and the news conference.

In this forum, the experts on the two major topics of heritage heritage and fashion innovation, heritage development and rural revitalization, from their respective academic research perspective, based on years of observation and participation in the deep accumulation of Chinese handicraft practice, elaborated their views, in-depth discussions and exchanges.

"2019 non vogue Fashion China" activities advocate a new concept of non heritage revival. In line with online and offline interaction and long and short term combination, we will promote heritage and innovation development through intangible heritage innovation forum, non heritage dual creation competition, non heritage technology training, non heritage project inspection, non heritage projects, and celebrities' public interest activities.

The plan of "non heritage Fashion China" activities is launched 8-10 stations a year. The first station will be launched in Dazhou, Sichuan (Sichuan Shaanxi station), and combined with Sichuan University of Arts and Science, Beijing Health Promotion Association and local government forces. It will combine the global innovative design concept with the unique non heritage resources in Sichuan and Shaanxi provinces, promote the rehabilitation of the old revolutionary base areas in Sichuan and Shaanxi, and create a new situation for the development of intangible cultural heritage.

On the launching ceremony of the "2019 heritage Fashion China trip", Xu Jianbin, general manager of Xingguang box, sent a call to all the designers and creative designers based on the College of Arts, calling on young people to join in the activities and continuously expand the future non heritage group.

Xu Jianbin said that Alibaba partner Lu Zhaoxi as a starlight box investor has deep feelings for Chinese traditional culture.

Starlight box will do its best to promote the Renaissance of Chinese heritage with Internet technology and innovation mode.

Cai Licai, a special researcher at the Zhejiang City Tsinghua Yangtze River Delta Research Center of integration of production and urban integration, said that the "2019 non vogue Fashion China" series of activities will refine the representative traditional non heritage cultural elements, combine contemporary aesthetics, make re fashion design, and create IP.

Activities will be achieved through the integration of various media, fashion stars, big coffee, public welfare institutions, and the integration of resources and forces with various Internet platforms. The IP will be pformed into products, lifestyle, differentiation, socialization, and cultural tourism, constantly fermenting and continuously upgrading, so as to achieve the creative pformation and innovative development of intangible cultural heritage.

In the interview area, Wang Hui, a teacher of Sichuan embroidery, demonstrated some skills of Shu embroidery on the spot, and led everyone to experience the traditional beauty of Shu embroidery through interaction with audience.

At the same time, Luo Yi Jia, a new generation of "Star Youth", gave voice to young groups, and expressed a firm attitude of the new generation of youth groups to the pmission and development of Chinese traditional culture.

Non heritage is a topic worthy of further study. To grasp the degree of pformation, the development and innovation of intangible heritage will show unprecedented strength and width, and also let the intangible cultural heritage display more social and cultural service functions, combine with social development in the new era, pay attention to self characteristics, persist in inheritance and innovation, and become an accelerator to carry forward our excellent traditional culture and boost rural revitalization.