Analysis Of The Current Situation And Trend Of China'S New Retail Industry In 2018, And Three Major Trends In The Future Market.

Analysis of the development of China's new retail industry

Since Ma Yun first put forward the concept of "new retail" in yunqi conference in October 2016, China's new retail business has been developing all the way.

After the concept was put forward, Alibaba, Tencent, Baidu, millet, NetEase and many other enterprises have begun to explore new retail routes. "New retail +" has quickly become a new outlet.

Companies are distributing new retail outlets.

In October 2016, Ma Yun first put forward the concept of "new retailing" at yunqi conference, and started the new retail Road with the box horse fresh life as its main source.

Subsequently, Amazon revolutionized the offline store Amazon Go, and pushed the concept of "no retailing" to the draught.

2017 is the first year of the new retail development. New retail outlets such as super species, 7Fresh, Su Xiansheng and so on have been launched. Jingdong, Tencent and other companies have been laying out, and the competition pattern is becoming clearer. The head effect of box horse fresh life, super species, millet home and 7Fresh is obvious.

Traditional retail VS new retail

New retail is very different from traditional retail. New retail is a completely new concept. It is a data driven retail form with consumer experience as the center. Combined with online and offline sales mode, combined with logistics, it creates a better consumption experience for consumers, while traditional retailing relies on people's flow, relying on past consumers and relying on individual experience.

New retail combined with big data for precise positioning of customers, and through online and offline mode of integration, to better meet the needs of consumers.

Businesses gather in Beijing, Shanghai and Guangdong.

Thanks to the rise of new retail outlets, innovative enterprises are also emerging, but Beijing, Shanghai and Guangdong still have 70% of the new retail enterprises, and the number of new retail enterprises in other regions is less than 1/5.

Beijing, as a gathering place for high-tech industries, undoubtedly ranks first in the list with 33.5% of new retail enterprises. Its layout covers many formats such as supply chains, unmanned convenience stores, unmanned shelves, fresh products and so on. Its representative enterprise is Ma Xiansheng.

Shanghai, as the most developed region in China's retail industry, ranks second in the number of 22.3% of the enterprises in the new retail wave.

Shanghai has not only owned the traditional retail giant Bailian Group, but also promoted a new retail enterprise represented by the convenience of the stars under the impetus of technological innovation.

Guangdong has always been the first stop for the influx of all kinds of new things, ranking third of the total number of enterprises in 14.6%.

Geographical distribution of new retail enterprises in China (unit:%)

The new business model is the hottest.

Today's new retail is everywhere, and "new retail +" has become a new outlet. Whether it is social business, financial services, supply chain services, logistics services, retail systems, etc., all services related to new retail are highly developed and have great potential.

With the flow of dividends retreat, the traditional electricity providers are also adjusting the mode, "new retail + business" new business gradually emerging, and become the mainstream mode of new retail, occupying 29% of the new retail industry share of the market, of which three squirrels, good shops and other brands represented by enterprises from online to offline, with offline stores as the entrance, explore new retail.

The development of new retail business has formed a huge volume so far. The pace of China's retail industry heading for the new retail era is getting faster and faster. Tencent and Ali department's investment in offline retail can be described as "double horse" without stopping, and have accelerated the layout of the heavyweight line entities, including strategic investment supermarket chains, chain department stores and so on.

According to the statistics released by the prospective industry research institute, the new research report on the business model innovation and investment opportunities of China's new retail industry, the market size of China's new retail industry is about 38 billion 940 million yuan by the year 2017. According to the current development of new retail industry, it is predicted that the market scale of China's new retail industry will reach 1 trillion and 800 billion in 2022, with an average annual compound growth rate of 115%, and the future development potential is unlimited.

Statistics and forecast of market scale of new retail trade in China in 2017-2022 years

Source: Prospect Industry Research Institute

New business model emerging and becoming the mainstream mode

Today's new retail is everywhere, and "new retail +" has become a new outlet. Whether it is social business, financial services, supply chain services, logistics services, retail systems, etc., all services related to new retail are highly developed and have great potential.

With the flow of dividends retreat, the traditional electricity providers are also adjusting the mode, "new retail + business" new business gradually emerging, and become the mainstream mode of new retail, occupying 29% of the new retail industry share of the market, of which three squirrels, good shops and other brands represented by enterprises from online to offline, with offline stores as the entrance, explore new retail.

Forecast of the future development trend of China's new retail industry

1, more consumer oriented.

Under the fierce competition in the retail market, under the background of the huge commodity, the development of retailing has gradually stepped out of the commodity centered mode, turning to the consumer centered and speeding up the development of flow centered.

How to better meet the needs of consumers from content, form and experience is the core of the current retail business.

2, full channel retail.

The current retail market is already highly offline and online two dimensional market.

The future retail market is bound to be more full of two-dimensional market structure.

The market will not return to a single line of market structure. Only by realizing the two dimensional market integration planning and coordinated development can we grasp the whole market.

3, intelligent, unmanned retail.

With the gradual maturity of information technology and intelligent technology, artificial intelligence will gradually replace part of the manpower, and improve the efficiency of retail.

WAL-MART, Amazon and others have taken steps in unmanned retail. Starting from cost, efficiency and experience, unretailing and self-help retailing have become a new hot spot in retail innovation and development.