For A Credit Guarantee Of Over 2 Billion 300 Million Of Revenue, Antarctica Wants To Achieve 100 Billion Pactions In Five Years.

The Antarctic electricity supplier Limited by Share Ltd (hereinafter referred to as "Antarctic electricity supplier") recently announced that the sixth board of directors agreed that the wholly owned subsidiary of Beijing time Internet Technology Co., Ltd. and its subsidiaries (hereinafter referred to as "time interconnection") should apply to the company for credit guarantee to obtain the loan from the China Co truction Bank Corp Shanghai Qingpu sub branch (hereinafter referred to as "Qingpu branch of the CCB") due to the demand for liquid capital. The amount of the guarantee will not exceed RMB 50 million yuan, and the duration of the term of guarantee will be two years from the date of the signing of the independent contract to the time limit for the debt performance of the debtor under the same principal.

The bulletin shows that time Internet is a mobile internet marketing service provider. It provides efficient, high-quality and accurate marketing services through proxy mobile Internet media delivery platform traffic and its integrated dispersed traffic.

The main business of time interconnection includes mobile Internet media delivery platform marketing and mobile Internet traffic integrated marketing.

By the end of 2018, the total assets of the time interconnected unaudited assets were 771 million 444 thousand and 800 yuan, the net assets were 328 million 418 thousand and 400 yuan, the asset liability ratio was 57.43%, the operating income in 2018 was 2 billion 317 million 455 thousand and 800 yuan, the total profit was 133 million 347 thousand and 400 yuan, and the net profit was 129 million 174 thousand and 800 yuan.

The Antarctic electricity supplier board said that as a wholly-owned subsidiary of the company, the time interconnection is expected to apply for loans from the Qingpu branch of CCB due to the demand for operating capital. The company is willing to provide credit guarantee for it.

Analysts believe that the sharp increase in operating income and profit of Antarctica's electricity suppliers is mainly due to the new mobile Internet business after the acquisition time. After deducting the performance impact of time interconnection, it is expected that the company's revenue in 2018 will grow by about 30%.

In the first three quarters of 2018, the income and net profit of time interconnect continued to grow, reaching the budget target or exceeding the performance commitment index.

Financial reports show that, on the business sector, time Internet revenue is relatively large, and the gross profit of the brand service business is larger.

With the interconnection of time and time table, time interconnection has contributed much more revenue to the Antarctic electricity supplier. In the first half of 2018, the interconnection revenue reached 900 million yuan, accounting for 73.3% of the total revenue. Besides, the brand service fee accounted for 21.5%, factoring business accounted for 1.7%, and the media flow rate changed 1.6%.

Sub platform, Ali accounted for more than half of the country, a lot of platform business is growing rapidly.

The first three quarters of 2018, the Antarctic electricity supplier in Ali, Jingdong, GMV (total paction volume) were 7 billion 380 million yuan, 1 billion 950 million yuan and 930 million yuan respectively, Ali platform GMV accounted for 70%, Jingdong 18.5%, spelling more than 8.8%, vip.com 2.4%, overall, Ali platform accounted for the majority of the company's brand GMV sales.

However, from the point of view of growth, more and more platforms are developing rapidly. In the first three quarters of 2018, the growth rates of GMV, Jingdong, and many other companies were 63.5%, 26.1% and 210.4% respectively.

According to sub brands, the South Pole and Cartier are the main brands of Antarctica.

In 2015, the Antarctic electricity supplier GMV maintained a relatively high growth rate. In 2016, 2017, and 2018, three quarterly reports showed that the GMV growth rate of Antarctic electricity providers was 82%, 72% and 63% respectively. As of the three quarter of 2018, the GMV authorized by Antarctica's authorized brand products reached 10 billion 540 million yuan. Among them, the brand of the South Pole realized GMV88 billion, accounting for 83.5% of the total GMV of the company, and the brand of Cartier reached GMV14.7 billion, accounting for 13.9% of the total GMV of the company.

Southwest Securities analyst Cai Xin pointed out that in 2017, the Antarctic electricity supplier acquired the quality enterprise time interconnection in the mobile internet marketing field. By integrating the time Internet mobile Internet gene, it significantly enhanced the company's ability to cash in the commercial and consumer fields. At the same time, with the help of rich and high-quality media resources, the company's brand marketing activities at the mobile end were broadened, so as to realize the company's strategic thinking of building brand and building ecology, enhancing the brand influence and brand value of the Antarctic electricity supplier, and enhancing the profitability of the brand authorized service.

Relevant data show that Antarctic electricity supplier GMV total of about 20 billion yuan in 2018, corresponding to an increase of over 60% over the same period, the extension of new stores expansion and upgrading of old stores together to stimulate GMV growth.

Thanks to its continued expansion in brand and category and its ability to grasp the high value-added link of the industry chain, analysts believe that Antarctic electricity supplier in 2019 is expected to continue to maintain the rapid growth of GMV, which is higher than the average growth rate of the electricity supplier industry.

The reporter learned from Antarctica from this point of view, from the company's GMV accounted for the situation, underwear, home textiles, men's wear, healthy living, children's wear, women's clothing, mother and baby, shoes, clothing accessories, sports and other major categories accounted for nearly 90%, while the proportion of GMV from a large number of about 10%.

Antarctic business related sources said that in 2019, the company will make breakthroughs in the subdivision category of mature products, so that it will maintain steady growth, especially men's clothing business. On the basis of maintaining the existing growth rate, the company will gradually achieve the first in the industry, while healthy life and other non major categories will continue to grow at a high speed.

The industry believes that the Antarctic electricity supplier's unique "OEM + supply chain" strategy has won high gross profit and high turnover.

Excluding the impact of mobile Internet business, the gross profit margin of the main business in the first half of 2018 was 90.6%, of which, the gross profit margin of the brand integrated service business was as high as 94.1%, compared with that of the clothing enterprise Harean, which also authorized the brand licensing and online business. Because it still had its own production links, the gross profit margin in the first half of 2018 was only 40.6%.

At the same time, the light asset mode made the Antarctic electricity providers have higher cash holdings, less inventory and liabilities, the cash ratio of the first half of 2018 was 1.36, the current ratio and quick ratio were at a higher level.

It is understood that in recent years, the Antarctic electricity supplier has been cultivating the "South Pole" brand on the one hand, creating an e-commerce service platform, expanding the category, and improving the product ecology through acquiring famous brands.

In 2016, the company purchased the Cartier Le crocodile for 590 million yuan, expanded many kinds of operation categories such as shoes, luggage and leather goods, etc. in 2017, the company acquired the famous IP brand classic Teddy, making up the short board of the influence of the "South Pole" brand in the children's group.

Through brand acquisition, the company achieves brand layout in more categories, and continues to enhance the brand influence of Antarctica.

In the future, the company will unswervingly take the joint venture merger and acquisition of the leading brands in the market segments, and plan to build 5-6 billion unicorns in China in 3-5 years.

Antarctic business executives also revealed earlier.

The mission of the company is to integrate and empower the small and medium-sized producers and retailers to provide consumers with high quality and low price products. The vision of the company is to become a leader in China's Fast Retailing online retail industry. The goal is to achieve GMV of 100 billion yuan in the next five years through endogenous growth and external mergers and acquisitions.

It is understood that the Antarctic electricity supplier product positioning in the "high quality low frequency", the company has more than 3000 authorized dealers and more than 4000 authorized stores, and in the supply chain, Antarctic electricity supplier has also developed through many years of cooperation, more than 800 sticky high suppliers.

Public information shows that Antarctica was founded in 1998, and its headquarters is in Shanghai. After more than 10 years of growth, it was reorganized in 2015.

The main business of the company is brand licensing and e-commerce services. Based on its own brand matrix, rich e-commerce service and supply chain service experience, it provides authorization and services to suppliers and distributors. The products authorized to manufacture and distribute are mainly sold through e-commerce channels.

At present, the company's brand matrix includes its own brand and cooperative brand. The former includes the south pole, the Antarctic +, the Antarctic home, the Cartier Le crocodile, the classic Teddy, the PONYTIMES series trademark, and the latter includes the palm and Altman.

Financial reports show that since the listing in 2015, the Antarctic electricity supplier's operating income and net profit attributable to all the owners of the parent company have maintained a relatively high growth rate. In the 2015-2017 years and three years, the compound growth rate of revenue is 53.2%, and the net growth rate of the net profit to parent is 99.8%.

In the first three quarters of 2018, the Antarctic electricity supplier achieved an operating income of 2 billion 50 million yuan, an increase of 409.2% over the same period last year. The net profit attributable to the parent company was 450 million yuan, an increase of 85% over the same period last year. The net profit attributable to the parent company after the deduction was 90.5% over the same period last year.