MUJI Hangzhou World Flagship Store Will Open In Hangzhou Union CC Store.

According to the world clothing shoes and hats net, in January 18th,

The flagship store in Hangzhou will open at the Hangzhou union CC store in West Lake.

The union CC is not only far from West Lake, but also in Hangzhou's most popular Yanan Road business circle. Nearby is the Yintai in77 mall, which is gathered by young people.

The lakeside famous street.

One morning before the opening, reporters were invited to explore the store.

Although it is working day, there are still many passenger shops around.

In the process of exploring the store, there are always customers who want to enter the store, or go to the door to know the details of the opening time.

Hangzhou new store is Muji in China.

The fourth world flagship stores are also the second ones in the last month.

Previously, Muji produced first, Second World flagship stores in China and Chengdu in 2014 and 2015 respectively in Shanghai and China.

Third world flagship stores are located in Nanjing, opening in December 2018.

According to Yamamoto Naomiyuki, managing director of Muji China in Nanjing, the Muji will open at least two world flagship stores in China in 2019, covering more than 3000 square meters. In addition to the opening of the Hangzhou store, another flagship store will be located in another southern Chinese city. The opening time is planned for September 2019.

For Muji, entry into the Chinese market has been developing for some time. The development has also experienced a process from high speed to gradual stability. At this time, a large shop that can accommodate more products and better display brand image can play a new role in consumers' consumption to a certain extent, thereby stimulating sales.

Whether from the speed of opening a shop or from the state of the two shops that have recently opened up, Muji seems to have explored a set of established models.

Especially from the new store in Hangzhou, whether it is store design, product display layout, or localization innovation program, has been relatively mature.

Compared with regular stores, Muji will always spend more time in designing flagship stores in the world. For example, the most representative thing is to use local old objects as building decoration materials.

At the time of the Shanghai store, Muji picked up the old ship's timber and arrived in Nanjing. Container containers in the outskirts of Nanjing were put up on the wall. In Hangzhou shop, Muji was installed with several boilers in the shop as decorations in the display area of the goods, and the waste steel and timber were placed under the ceiling to form a doorway as the pition and separation of different commodity blocks.

As the world flagship stores are generally large enough, such as the number of shops in recent years can exceed 3000 square meters, Muji can try to display more ways of goods.

In the flagship store of Hangzhou, Muji has continued the practice of decorating goods in previous stores, such as placing the pen in rainbow colors, and displaying the merchandise on the ceiling ceiling display.

Different ceiling has been made on the 2 floor of the flagship store in Hangzhou, and different display arrangements have been made on the ceiling.

At the same time, in the world flagship store such a scale, Muji will also use "volume win" and scene configuration display method to create visual impact.

Large enough shop area to support Muji's scene display for furniture products.

Although it's called the flagship store, it needs to take root.

Just like all stores in the world's flagship stores are designed to integrate into local waste materials, every flagship store in Muji has to innovate in many ways.

In the flagship store of Hangzhou, Muji has launched three new business modules.

First of all, in the area adjacent to Caf & Meal MUJI, Muji has introduced new tea bar (Tea Coner) and try to eat Taiwan.

Tea bar only provides a product of Hangzhou made of tea, priced at 8 yuan, customers can choose cold and hot tea soup concentration.

MUJI staff said that the source of Japanese made tea can be traced back to Hangzhou, and Muji hopes to introduce the best things in the world, especially those that are not familiar to many locals, such as Hangzhou tea, to the consumers.

The reference to the Japanese habit of tea must have "point" matching, around the tea bar, Muji also the first to try to eat Taiwan, every day will provide different snacks snacks Service.

In addition, there is another bright spot in Hangzhou shop that Muji has launched the bicycle rental business for the first time.

Consumers can rent bicycles for free for 3 hours as long as they are registered members of MUJI APP MUJI Passport.

Considering that West Lake, which is suitable for riding tours, is not far away, this service has undoubtedly brought the relationship between the Japanese brand and Hangzhou.

MUJI, another conventional world flagship store localization innovation will take place in Caf & Meal MUJI.

MUJI has also launched a local limited dish for Hangzhou, and has a large number. There are many dried bamboo shoots in Tianmu Mountain and Oxford in Hangzhou. There are also assorted stewed bamboo shoots and West Lake water shield soup.

The three areas in the package are from West Lake to the right side of the dish.

From the top two areas, the dishes are small fish rice, clove fish and fried chicken eggs.

Prior to the Nanjing world flagship store has appeared in the electronic interactive screen also appeared in the flagship store in Hangzhou.

This is also an attempt to achieve the localization and innovation of flagship stores in the world.

Customers can upload pictures of every aspect of the city in Hangzhou through the interactive screen of the big screen.

By the way, how can there be less localisation with the hand ritual that can be taken away?

The MUJI YOURSELF, the reserve interactive block of the world's flagship store, has 4 new restricted postcards in Hangzhou and 3 seals printed with Lei Feng pagoda, Three Ponds Mirroring the Moon and Hangzhou Osmanthus fragrans.

MUJI has especially recommended a way that only Hangzhou stores can achieve at present: using MUJI's Hangzhou seal to create a unique Hangzhou cup of tea cup.

On the day of the shop, all the cups were made in the pattern of Three Ponds Mirroring the Moon.

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