Supply And Demand Are Looking For New Balance -- 2019 "Small Trade Fair" To Unlock The "Password" Of Fur Industry Development

At present, the downward pressure on the economy, the complexity of the international situation, the upgrading of consumption and other hot issues are deeply affecting the development of the industry.

Developmental

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Recently opened at the Beijing National Convention Center.

The fair brings together more than 300 well-known fur enterprises in 13 countries and regions, bringing about the related products of the fur industry chain.

The 3 day exhibition also unfolded the fur industry's current and future development.

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Product innovation -- sustained power of industry development

A good product will speak, and the product will undoubtedly reflect the most intuitive feeling of an industry.

At this exhibition, many famous enterprises and overseas exhibitors are exhibiting, bringing their latest innovative products.

Undoubtedly the two major trends.

"Get rid of traditional styles, traditional crafts, traditional operation methods, bold innovation, and integrate into the fashion industry. Raw materials of fur should become a part of fashion fabrics. The combination of all kinds of fabrics and fur is the direction of product development."

As a leading enterprise in fur industry, Beijing yuan long fur leather Co., Ltd. has made full preparations for the exhibition.

Li Qingyuan, chairman of Beijing yuan long fur leather Co., Ltd. said that fur industry is a high consumption industry, and the downward pressure on the economy is increasing. Industries and enterprises have been greatly affected. Enterprises need continuous innovation to ensure their core competitiveness.

In the exhibition, worths still displays the whole category fur clothing, and the booth design embodies the high-end fashion.

"Fur fashion is the direction of our company's development this time and even in the future."

Hua Su Cheng, general manager of Cmi Holdings Ltd, said that fur will be fashionable in the future, and fur will become more popular in the Chinese market.

In view of the changes in fashion trends and consumption trends, enterprises should break the traditional fur design and production process, make fur as a simple clothing material, and boldly create and design to break through traditional shackles.

"Because of constant innovation, 2018 has maintained a steady growth."

The Yinxiang fur company's exhibits, from color matching to style, have done a lot of work. It has changed all previous fur work, combining fur and cloth, knitted, woven and other materials to reduce costs and attract more attention.

No matter the product or booth design, it reveals the concept of succinct and bright, striving to attract young consumers.

As an important partner of the 2019 Beijing international fur and leather products fair, NAFA North American fur auction house has brought the best quality fur materials from farm water mink, the world's top quality Black NAFA and Blackglama (Bao Jiamei) black mink skin series to a wide variety of wild fur, and some fur processing samples made from NAFA mink, NAFA wild skin and NAFA fox skin.

NAFA, Rob, senior vice president of international marketing at North American fur auction house, said that the current trend of leather fur design is the increasing use of unique wild fur on necklines, cuffs and front edges, such as coyote, lynx, sable, even mink and American raccoon. On the other hand, fashion companies are working on mixing different kinds of fur in the same clothes, such as mixing high-grade cashmere with luxurious fur, leather as a decorative border and inner liner, and pike trimmed pike clothing has also been popular.

"As a supplier of fur materials, we hope our customers will pay close attention to the needs of terminal consumers, produce products that the end consumers like, or create products that will lead the future of fur fashion."

Rob stressed that to find attractive trends for the younger generation of more than 20, fashion styles and marketing promotion can encourage them to choose any type of product - fur is no exception.

Indeed, how to attract the mainstream consumers of the younger generation is particularly important for fur industry under the promotion of consumption promotion, whether in design or business mode.

"The trend of fur in the future is that products are more diversified to match the diversity of consumers.

Young people are more interested in the trend of light, thin and soft.

Li Yuanqing said.

He also said that the concept of fur has changed in China's consumer market, and the demand for traditional fur clothing has changed. The traditional sales mode is also hard to carry on.

"At present, the impact of electricity providers on high value fur products is very strong. Enterprises should recognize the situation and make full use of the innovation advantages of enterprises to adapt to ever-changing market in view of market changes."

"Fur clothing should be regarded as a fashion luxury.

If the price of fur clothing is too low or not fashionable enough, it will lose the younger generation of consumers.

Rob also said that the retail environment of fashion and quality is the key to long-term success. Vigorously developing online retail is also very important to win the favor of young consumers and fashion people.

China market: huge space for Industry Development

"In recent years, the international fur industry has developed vigorously in Korea, China and Russia. It maintained a two digit growth rate before 2017, and the industry experienced a major recession in 2018. This also brought more uncertainty to the development trend of 2019."

Exhibitors from Italy Tuscany Nello Santi responsible person said so.

Nello Santi has existed in the fur market for more than three generations. It has high reputation in the domestic and international fields by virtue of its high quality products.

The responsible person believes that the international environment is becoming more and more complex. The best way to expand business is to stay in China for a long time and establish cooperative relations with one or more Chinese enterprises.

"This is our experience in Korea this year. From last October to January this year, we will rent a conference room in Seoul hotel for 10 days every month.

This is especially important for foreign customers, especially those who are far away from the ocean, to let them know that you will be around them every month, so frequent on-site participation can build a reliable foundation for the business relationship between the two sides.

It is also because more international companies are turning their attention to the Chinese market. This year, the number of foreign exhibitors has increased.

According to the organizers of the Beijing international fur and leather products fair, this year, the proportion of exhibitors from abroad reached 34%, including the world's major fur producing countries such as Turkey, Denmark, the United States, the United Kingdom, and the world famous fur industry IFF International Fur Association, NAFA North America fur auction house, Finland fur auction house and so on.

The focus of Sino US trade friction has naturally been more focused on NAFA.

"Tension in international political and economic relations will only exacerbate the uncertainty and prudence of ordinary consumers."

According to Rob, in fact, NAFA is headquartered in Canada. Although there are some frictions between the two countries, trade and diplomatic relations remain strong. Up to now, no decisive impact on sales or freight has yet been felt.

At the same time, he also said that NAFA is paying close attention to developments and has contacted at the political level to ensure that the government's support can be alleviated to alleviate the impact of the current situation on customers.

"Sino US trade friction has an impact on enterprises. First, the purchasing power of American customers has dropped. In addition, because of the expansion of trade war, the purchasing power of European customers has also declined. This influence is subtle."

Li Qingyuan said.

As a result, more and more Chinese enterprises have shifted their focus to the domestic market and tap the potential of domestic demand.

He Sucheng also said that the company will dig deep into the domestic market, avoid the impact of trade friction on the international market, and ensure the steady growth of the company's overall revenue.

Green sustainability -- the future direction of industry development

"The development trend of the global consumer market has changed dramatically.

The main international brands are obviously not helpful to the market, and Gucci claims in a high-profile fashion that fur products are a case in point.

The use of artificial materials is increasing, which is not good for the health of the human body or the environment. The auction house has never expressed any objection to it, nor has it told the difference between natural and man-made fibers.

Nello Santi responsible person said that the development of fur industry needs the joint promotion of all enterprises.

Chinese entrepreneurs need to be able to face the market changes and realize that the mink market is already quite saturated.

"The fur industry is going through a difficult time."

Rob also said that with the decline of the Russian market and the slowdown of China's economic growth, the fur clothing consumption market has gradually descended. Over the past few years, the number of mink farming in China has increased sharply, and the market supply of mink fur has far exceeded the demand.

"There are too many mink garments in the current Chinese market, and many of them are popular, which are not suitable for the needs of terminal consumers.

Fur clothing manufacturers need to reduce the size to meet the needs of the terminal, especially the traditional fur clothing production base, such as Yuyao, Haining and Tong Er Bao.

Rob said that although China and the world's mink production has decreased over the past two or three years, it is not enough to stabilize the current market.

Supply and demand are looking for new balance.

Nello Santi responsible person believes that the fur industry will undergo a major reshuffle, and only those companies that are constantly reforming in product design, environmental protection and innovation will succeed.

"Only by respecting the environment and consumers, ensuring the quality of raw materials, and implementing high standards from raw material procurement to packaging and sales, can we ensure that the company has a bright future.

A more important point is to use integrity and professionality to ensure that consumers can be assured of morality. "

Domestic enterprises are also aware of the bottleneck of the development of the industry.

Li Qingyuan said that the development of industry needs to inherit tradition and inherit the craftsman's spirit of craftsmen for thousands of years, so as to avoid rough and unauthorized creation due to the influence of fast fading times.

But at the same time, domestic enterprises are also full of confidence in the future development of the industry.

The head of the silver fir said that fur clothing is a small category, which requires us to further develop the clothing of this category and believe that there will be a better future for future development.

"Sustainable development requires cost control, development and innovation, quality control, after-sales service, and more important environmental awareness."

"We are very optimistic about the future development of the industry. After years of shuffling, the fur industry will re realize the balance between supply and demand."

As He Sucheng said, enterprises will continue to create new impetus for the development of the industry through continuous innovation, and fur industry will further develop.

(reporter Jiao Yanling)