Rural Education Is A Breakthrough In China. Bosideng Joined Hands With Ma Yun To Help Rural Education.

In January 13th, the fourth Ma Yun Village Teachers award presentation ceremony was held in Sanya, Hainan.

Bosideng charity foundation and Ma Yun public welfare foundation work together to hand over cold clothing to 20 rural principals, 101 rural teachers and Ma Yun boarding schools from Yunnan, Guizhou, Sichuan and Zhejiang.

Poverty alleviation and education are the two things that Ma Yun is busy in the opening year.

In January 10th, at the Alibaba Conference on technology poverty alleviation, Ma Yun talked about the idea of poverty alleviation from education. "Education is the most important way to help people overcome difficulties and get hope."

In the series of activities of this village teacher award presentation ceremony, Ma Yun put forward a more in-depth interpretation of Rural Education - "the rural area is the biggest breakthrough for Chinese education, and also the opportunity."

Most entrepreneurs in China are starting from a poor and white start, so they are more aware of the importance of education to poverty alleviation.

Gao Dekang, founder of Bosideng, is one of the entrepreneurs who started from scratch, from the sewing crew of 8 sewing machines to the big tycoon giants selling 72 countries, which is hard to imagine.

Therefore, since 2004, Bosideng has supported the spring bud program for many years to help girls who are out of school return to school.

In early 2011, in order to better develop public welfare undertakings, Gao Dekang personally invested 50 million yuan, and initiated the establishment of the "de Kang philanthropy foundation" directly managed by the Ministry of civil affairs of China (later renamed "Bosideng public welfare foundation").

In the past year, Bosideng public welfare foundation has launched a series of anti-poverty public welfare activities to provide warm care for some poverty-stricken people in Xinjiang, Guizhou, Yunnan, Sichuan and Jiangxi.

In addition, in the environmental public welfare, Bosideng public welfare foundation also donated cold clothing to workers in the Tengger desert planting tree planting forest to help build the ecological public welfare project in the Tengger Desert.

The Bosideng public welfare foundation will join hands with the Ma Yun public welfare foundation to send warmth to teachers and students in rural areas. Gao de Kang said that the greatest hope of Chinese education is in the countryside, and that China's greatest opportunity in the future is also in the countryside. Rural teachers are the key force supporting the sustainable development of rural education, and they need more people's attention and help.

Public welfare undertakings are a window to embody the sense of corporate social responsibility. Supporting rural education is one of the key points in the development of public welfare undertakings.

In order to carry out rural education continuously, Bosideng will join hands with Jiangsu, Suzhou and Changshu three charitable associations in March this year. They will help to build the Central School of Bosideng long dam in Sinan County, and shoulder the social responsibility of an excellent private enterprise to donate teaching assistants to children in poor areas.

Since its establishment in 1976, it has gone from Mount Everest to expedition to the South Pole and the north pole; from protecting mother river to supporting the Olympic Games; from supporting the spring bud program to building Bosteng hope primary school, Bosideng hope the hospital...

Bosideng group has always been enthusiastic about public welfare.

In September 2017, Bosideng public welfare foundation and the China Charity Federation held a strategic cooperation signing ceremony. Bosideng donated 200 million yuan of materials to the China Charity Federation in 10 years (2017-2027 years). It was mainly used for the exchange activities between the "all roads and the people's hearts", the annual donation of the Chinese Charity Federation during the Spring Festival, and donations from other activities such as natural disasters and donations from major charitable events.

Some people believe that it is the social responsibility of enterprises to actively participate in public welfare undertakings, while Gao Dekang has a more sentimental view. "Boston is a down jacket and a warm to consumers."

Charity is a warmer business than a down jacket. We hope to make more money by making the wealth of the down jacket.

According to incomplete statistics, Bosideng group has donated 900 million yuan to charities and various sectors of society for many years.

Bosideng group and chairman Gao Dekang both won the highest Chinese government award in the field of charity: "China Charity Award".

Last year was the first year of Bosideng to focus on the main channel and focus on the new medium and long term strategy of the main brand.

Bosideng group will continue to enhance product quality upgrading and fashion function innovation of brand down garment business, and upgrade the channel, brand image and retail operation at the same time.

Gao Dekang said that in the new year, we must upgrade our competitive strategy and focus on the main channel and main brand, and strive for "100 years' brand and 100 billion dreams".