Nike Officially Launched "Yoga", Launching The First Professional Yoga Series.

Recently, the American sportswear giant Nike launched the first Nike Yoga Collection designed specifically for yoga.

Since Nike has never ventured into the Yoga market in the past, it belongs to the Nike Training line, which is mainly based on fitness and training products. It aims to provide convenient, multi-functional and sports protective yoga products.

In order to enter this market, the Nike Yoga Collection series is not aimed directly at yoga enthusiasts, but encourages other athletes to participate in yoga and experience the benefits of yoga.

Skateboarding athletes Korahn Gayle, WNBA players Alana Beard, athletic fitness athletes Dennis Hartmann and American Paralympic athletes track Scout Bassett share the help of yoga for its own sports development.

The Nike Yoga Collection series is divided into two parts: men and women, and this is the first yoga costume designed for men by Nike.

The products cover t shirts, trousers, shorts, tights and sports bra. The selling price ranges from 35 euros, and has been sold in Nike stores and official website.

In addition to clothing, Nike also launched a series of new yoga exercises on the Nike Training Club application.

Nike hopes to help trainers achieve specific performance goals through yoga, such as finding strength and stability, increasing endurance or increasing flexibility, and upgrading training to a new level.

Yoga originated in ancient India, and became popular in the West in 1980s as a form of exercise.

Since then, this trend has been quiet for some time, but it has become a popular cultural phenomenon again since the beginning of twenty-first Century, and has been commercialized ever before.

Since 2014, the fashion preference of American teenagers has gradually shifted from jeans to elastic pants with the aid of yoga pants.

Gradually, not only in yoga classes, Americans wear yoga pants in running and other fitness activities, and even in daily leisure, and the frequency of purchase is increasing and varieties are becoming more and more abundant. According to Edited, a retail research firm, there are more than 11000 kinds of Yoga Pants available to consumers.

Lululemon, the famous yoga and leisure apparel manufacturer in Canada, announced on Monday that it will increase its revenue in the fourth quarter of fiscal 2018 to 1 billion 140 million to 1 billion 150 million dollars, and share prices soared.

Over the past year, the stock price of Lululemon has risen by more than 80%.

With this momentum, Lululemon will complete its strategic goal of achieving annual sales revenue of $4 billion by 2020.