The High-End Women'S Clothing Brand Roseanna Restructuring Ownership Structure Will Introduce New Shareholders.

Recently, the French high-end women's clothing brand Roseanna has reorganized the ownership structure, and French businessman Dan Arrouas has become a new shareholder through her investment company Groupe Vog Roseanna.

Adjusting the ownership structure is to inject new impetus into Roseanna.

In 2007, Roseanna was founded in Paris by Anne-Fleur Broudehoux and Roxane Thiery.

Roxane Thiery left last year.

At present, Roseanna shares belong to the founder Anne-Fleur Broudehoux, the French national sovereignty fund BPI France and Dan Arrouas, and some long-term private investment.

It is reported that Roseanna's annual sales volume is about 3 million euros, which is co operating with 130 multi brand distributors and has a single brand store located on Froissart street, Paris.

The company's stated goal is to achieve 4 times the sales in three years and become a brand that can not be underestimated in the contemporary high-end market.

Barbara Quaranta was appointed as the new managing director of Roseanna. She worked in Ba&sh, a fashion brand in France, and Aline Meynard, who has been chief executive of Roseanna since 2016, has resigned.

Barbara Quaranta said: "what prompted me to join Roseanna is its brand attractiveness and product range advantages.

Roseanna is a potential brand that is worth developing with ambitious growth plans. "

Roseanna's new series of products and pricing work has begun and new products will be released in the autumn and winter of 2019-2020.

The price of new products will be more reasonable, averaging 250 euros.

At the same time, there will still be some more luxurious creative designs.

Barbara Quaranta said: "Roseanna's previous positioning is a bit too high.

Through the new positioning, and using Roseanna's unique style, past bestsellers, underwear and footwear, we think Roseanna can create an extraordinary market for ourselves.

In 2019, Roseanna will start investing in the following aspects: Roseanna designers will participate more in digital advertising marketing with DLX agents, strengthen wholesale business in France and internationally, and open more single brand stores.

Dan Arrouas said: "our goal is to choose, rather than large-scale display of brands in Paris and other high-end areas."

As a new chapter in the history of Roseanna brand, second Roseanna stores are expected to open in late summer in Paris.

In addition, Roseanna will focus on department stores in France and abroad.

Starting from February this year, Roseanna will increase investment in the sales outlets of Lafayette department store and will relocate the sales point of Le Bang market to a more privileged franchise.

The brand will also achieve an important milestone in the US market.

Roseanna had only a handful of cooperative retailers in the United States. At the end of 2018, Roseanna landed on 10 branches of Nordstrom in the US.

From then on, Roseanna may expand its business in the United States through franchised stores and make use of existing distributors. This plan may soon take shape.

Roseanna will also upgrade its brand website in January. It is estimated that the new website may eventually bring about 25% of revenue to Roseanna.

Dan Arrouas said: "our business model is a perfect combination, achieving an ideal balance between wholesale and direct retail."

In addition to recruiting new general managers, Roseanna is also recruiting new managers in e-commerce, social media communication and operations to enrich staff teams at the beginning of the new expansion plan.