Yvette How Did She Win The Bonus Of Women'S Fitness Consumption?

? January 16, 2019 -19, the world's multi category sporting goods business platform ISPO Beijing - the fifteenth Asian sporting goods and fashion show is held at the China International Exhibition Center (New Museum).

The ISPO Beijing 2019 Expo will show the new products and trend of Asian winter sports, outdoor sports, sports training and functional textiles from the full scale, and support the Chinese sports fashion trend forum, inviting big coffee in the sports circle to explore the relationship between movement and fashion to promote the sustainable development of women's sports industry.

Yvette yvant presented the exhibition with a great deal of new products this year, helping to break the boundaries of different sports categories and explore the various escalating demands of women in sports.

"Her economy" continues to exert itself, and the future of women's fitness market is expected.

"We are very pleased to see that Chinese women's enthusiasm for participation in sports in the past five years has been increasing. The frequency of movement has exceeded men in some areas. We hope to see more and more women choose this healthy lifestyle and attitude towards life. Women's sports market has also been a positive development mode in recent years. Julia Liu, founder of Yvette, said in an interview at the exhibition site.

The 2018IHRSA Asia Pacific fitness club industry report shows that the penetration rate of the top ten cities in China is about 1%, and the penetration rate of neighboring Japan and South Korea has reached 7.3% and 3.3% respectively. Apart from the current situation in Europe and America, even in comparison with neighboring countries, Japan and China, there is still a big gap in the fitness industry. The huge gap also represents the development potential of the fitness industry in China.

As women's financial position and economic status rise, "her economy" continues to ferment in the Internet era. The pursuit of value and pursuit of quality have gradually become the main theme of women consumption in the new era. "Courageous, beautiful, sports, pleasing, nurturance, and resourcefulness" have become the key words of female consumption. According to Dongfang securities, women's economic market capacity is at least 5 trillion yuan or more, which is expected to become a continuous growth outlet for the consumer industry in the future. The growing demand for medical beauty and fitness market also directly perceived women's pursuit of beauty and health.

The proportion of female consumers buying sports outdoor products increased year by year, resulting in the market of women's fitness apparel market quietly rising. The potential of professional women sportswear market can not be ignored. They are using action to prove that women's investment in sports is no less than that of men, which represents the rise of women's strength.

　 Yvette is devoted to women's sports for 20 years.

As one of the exhibitors' brands, Yvette Yi vant, the international professional functional high-end women's sports brand, not only wants to bring the sense of safety to women with the most professional sports equipment, but also wants to convey a free and personalized attitude towards life.

Sports achieve better self

Since 1999, Yvette has been insisting on the brand concept that women insist on sports because of the sweat itself, dopamine, muscle soreness and relaxation after exercise, which is a kind of enjoyment for sports and a love of healthy lifestyle. The independence of women endows them with unique charm and makes sport a brand new self.

Adhering to this brand concept, Yvette Yi vant insists on original design and independent production, and has developed a full range of female sports equipment which is more suitable for Asian women. It meets the needs of women's all-weather 24h sports, and provides a full sports scene and full exercise intensity product service.

Functional and fashionable

According to Julia Liu, founder of Yvette, Liu Yvette brings 2019 spring and summer women's professional sports and sports and leisure products.

As far as consumption habits are concerned, most women tend to have functional and "cosmetic value" products. Therefore, it is no easy task to make a success in the female market. Not only is there a certain level of functionality in clothing, it is also necessary to have a sense of fashion and fashion. To meet this demand, the brand must speed up the pace of development, and focus on the development of new technologies, and must integrate fashion trends and popular elements to create versatile products that women can wear to work, shop and exercise.

In response to these new demands, Yvette Yi fan, on the basis of persisting professionalism and quality, continues and upgrades the brand DNA, adding more fashion elements into sportswear, so that sportswear can not only be worn when exercising, even when it is not exercising, it can also represent taste and personality.

2018, Yvette has been moving forward.

Since its development in 1999, Yvette has been insisting on the user experience as the core product. In 2018, it went to the gym, approached more and more consumers, and deeply understood their needs, providing them with intimate communication and services.

Among them, 3.8/6.18/11.11/ Amazon black five and other activities, for consumers to take a shopping Carnival activities, but also to make them more clearly aware of the movement of their own more beautiful.

In addition, the Nanjing Yangtze River Bridge running, looking for the South horse little sister, born uncommon, Yvette The organization and initiation of activities under Er, such as the running of the butterfly fan, are linked to people who love sports and love life, so that they can no longer be lonely on the road of fitness, make plans for sports card punching, develop good exercise habits, establish exclusive track, and arouse a favorable response in the minds of consumers.

The recognition and encouragement of consumers is Yvette Coventry Has been keeping the momentum of progress.

　 2019, Better Yvette&Better you

The upgrading of women's fitness consumption is not only the upgrading of products and services, but also the upgrading of lifestyle. The choice of female sports consumers Yvette Yi fan, in addition to the choice of their professionalism and quality, is to choose a positive and healthy way of life, highlighting the women's independent attitude towards life.

Future, Yvette She will continue to focus on the women's sportswear industry to meet the diverse needs of women consumers and their pursuit of a better life. At the same time, we will always adhere to the consumer orientation and push forward the upgrading of products and services.

For Yvette, we can create more connections with users through continuous iterative upgrading of products and services to help them achieve their goals better. We believe that it will be able to stand out in the increasingly competitive sports underwear market and meet better users with users.