Skech " Super Store " Concept Force Two Or Three Lines, The Largest Store Landing In Shenyang.

January 19th news, sports and leisure brand SKECHERS Cage (hereinafter referred to as "Si Cage") China's largest store landing in Shenyang, Shenyang store area of 2982 square meters, the entire shop has been assigned a number of exclusive product areas, including D 'Lites, Lifestyle, Performance, Kids, etc., to meet consumers one-stop shopping experience.

In recent years, international brands have continuously optimized their investment layout in China. While occupying the first tier cities, they are rapidly shifting the focus of the front line to China's two or three tier cities with more potential for consumption.

Skech, who has entered the Chinese market for about ten years, has experienced rapid expansion in the field of sports consumption in China.

In order to stabilize the brand appeal of the first tier cities, seize the opportunity to continuously deepen the two or three line cities, strive for new breakthroughs, and become the focus of the next stage of development.

Skech's financial report shows that China's regional sales have continued to grow for several quarters, and the importance of the Chinese market is self-evident.

The opening of the largest Chinese shop in Shenyang has undoubtedly injected Cage with a strong heart in developing the Northeast market, and has opened up new channels for the continuous deepening of the two or three line market in China.

"We chose Shenyang to settle in Cage's largest store in China. Besides radiation to the Northeast market, on the other hand, we also hope to optimize the local business structure and improve business services, so as to bring a more long-term and positive impact on Shenyang's urban economic development.

Skech is continuing to base himself on China and integrate into China. We will continue to promote the concept of large stores in the two or three wider cities in China and strive for the common progress of brand and local development.

Skech, chief executive of China, South Korea and Southeast Asia, added Mr. Chen Weili.

Skech saw the quietly changing consumption structure in the Chinese market.

Relative to the fast-paced first tier cities, the middle class is rich and consuming without time. In the two or three tier cities, the new middle class is in good condition of time and money. Mining the consumption demand of this new middle class is easier for the brand.

At the end of December 2018, Cage announced a strategic cooperation with Jin Lang sports to launch the Sichuan Chongqing market. At the beginning of the new year, China's largest store opened in Shenyang, and a series of market moves showed that the US brand has adjusted the market strategy of rapid expansion in the early stage, focusing on the deep development of the two or three line regional market.

The super store strategy has moved from the first tier cities to the two or three tier cities. Skech has started to make a big layout in Northeast China in the second second years since he entered China. Just as Mr. Cage, President and founder of MichaelGreenberg, said at the opening ceremony of Shenyang, "China's market is still full of vitality. We also need to bring Cage to more Chinese families" and predict that Cage's market share in China will surpass that of the United States.