ISPO Beijing Exhibition Predicts Changes In Sports And Fashion Industry

January 16th ~19, the 4 day Asian Pacific region professional sporting goods business platform ISPO Beijing 2019 - the fifteenth Asian sporting goods and fashion show held at the Beijing China International Exhibition Center (New Museum).

The exhibition showcases more than 20 brands and products of more than 500 exhibitors in more than 20 countries and regions on a scale of 50 thousand square meters.

According to the head of the sponsor, ISPO has been accompanied by the Chinese sports industry for 15 years, witnessing the growth and development of the industry.

The ISPO Beijing 2019 has set up three outdoor pavilions, winter sports and sports training centers, as well as the ISPO global design award exhibition area, ISPO new brand exhibition area and ISPO functional textile fashion trend award area.

In the same period, we also held 5 major forums, namely, the Asia Pacific snow Industry Forum (APSC), the Asia Pacific snow industry forum, the technology sub forum, the ISPO sports industry forum, the China sports trend forum and the sports training and sports rehabilitation forum.

At the same time, ALPITECChina 2019 China International Mountain and winter sports machinery and Equipment Fair also joined hands with ISPO to create the "2019 ISPOWeek sports shopping week", and to join nearly 250 shops in many cities of Beijing, Shijiazhuang and Harbin, bringing outdoor sports to all parts of the country.

According to the head of the sponsor, the Winter Olympic Games held in Beijing in 2022 attracted more people's attention to ice and snow sports.

For this reason, ISPO Beijing2019 is also paying close attention to the development trend of China's ice and snow industry.

During the exhibition, many strong brands at home and abroad blended outdoor sports with business and fashion, setting off a new trend of outdoor sports.

In addition, ISPO Beijing 2019 also released the sports outdoor annual awards jointly with Tmall, announced the list of outdoor sports products in 2018, and displayed innovative scientific and technological achievements at the scene.

Czech, Austria, France, Korea, China and other exhibition groups, outdoor sports, winter sports and sports training, innovative products and technologies of functional textiles industry attracted many famous brands at home and abroad.

The outdoor sports area covers many categories including clothing synthesis, mountaineering and camping equipment, shoes and backpack accessories. It presents many strong brands at home and abroad, such as Keller stone, Pathfinder, arctic fox and so on.

Winter sports area shows ice and snow sportswear and equipment, construction of ice and snow venues, events organization, education and training and related services, such as Burton, DC, Phenix and so on.

The sports training area has featured unique sports training clothing, accessories, equipment and events, such as Sea, to Summit, Garmin and so on.

It is noteworthy that the famous underwear brand Aimer Sports has also appeared in the most prominent stand of this exhibition.

According to the brand leader, Aimer Sports is committed to providing consumers with more safety and protection, and on this basis, enjoying the joy brought by sports.

Its "X" patented technology can scientifically reveal the location of the shoulder blades of the consumers, ensure that the upper limbs are flexible in movement, and the W type inner structure can effectively protect the female chest and reduce the sports injury caused by physical displacement.

"In the past, outdoor sports gave people the impression of high-end and professional.

With the popularity of sports in the public, people hope that professional outdoor clothing and clothing products can be more fashionable and practical.

The head of the fashion outdoor sports brand NEXTOUR (Nair), who has been participating in the exhibition, said that NAT has put forward the product design concept of "slow life and light outdoor", and is committed to promoting the light outdoor sports mode, so that more urban people can slow down the pace of life and feel the joy of life.

The head of Finland outdoor apparel brand "VAPAUS" booth, in an interview with China textile daily, said that for most consumers, what is needed is a mild experience of outdoor sports, rather than "extreme outdoor". They need to use this experience to enhance the enjoyment and taste of life. Therefore, fashion oriented outdoor clothing products will have greater market development space.

The organizers said that ISPO will enter China's 15th anniversary and ISPO will continue to practice the core concept of "accelerating the pformation of the sports industry" and become an industry gathering of China's sports industry, which integrates the functions of brand display, industrial chain integration and multi category trade.