What Kind Of Platform Does Korea Top Hat Designer Brand Play And Live Taobao?

In a furnished art studio near the pear Thai House in Korea, Taobao's global buying hand Biubiu is being broadcast live. She keeps trying on fashionable and fashionable hats. Sometimes Korean female designers join her in the "seller show". The live broadcast usually lasts two hours each time, and maybe 100 different styles of hat are ordered by Chinese consumers.

"You know, the average price of these awesome needs hats is more than 400 yuan, which is Korea's top hat designer brand."

Biubiu and Korean designers are quite satisfied with this result.

Biubiu, who runs a Taobao designer store in the Taobao world, has studied fashion design for four years in South Korea, and has finally chosen to become a buyer of Taobao worldwide. It has discovered and introduced all kinds of Korean interesting and independent designer brands to consumers in the country. At present, Biubiu and South Korea's 28 independent designer brands maintain deep cooperation. Her shop is the best channel for Korean minority designers and design brands to be loved by domestic consumers.

Hatching 211 overseas small and medium-sized brands in eight months

In order to help more independent brands and small and medium-sized brands to enter the vision of China's vast consumers, let us experience all kinds of good products in the world.

In May 2018, Taobao released the Global Star Program globally. Based on the existing mature and mature brand incubation mode, the whole year plan has successfully hatched 365 brands, one brand per day, covering beauty, makeup, bags, sports, clothing, mother and baby, food and other categories to help them enter the Chinese market at low cost and high efficiency.

Now, 8 months later, Taobao has successfully hatched 211 overseas small and beautiful brand names, achieving the goal of incubating a brand day. Global purchase has become the preferred platform for small and medium-sized overseas brands to enter China.

Take Australia's high-end dairy brand Single Estate Dairy as an example. It is widely welcomed by the Australian market as a brand new milk brand that only adds milk to the whole farm and only receives milk from a single ranch.

Since entering Taobao's global brand buying hatchery in July 2018, through the content of grass planting, brand search, double 12 snapping, organizing the buyer to produce a series of systematic incubation activities, the sales volume of the world has risen from 0 yuan to the current monthly average of one hundred thousand yuan, and the production of pasture origin has also set a record of 240 hours in 1 hours.

Miriam Quevedo is a beautiful makeup brand from Spain, loved by Hollywood stars and VIM models. It is also the Royal brand of the Spanish royal family. The brand is the main brand of white caviar. It has won the World Beauty Awards for many times. It has been included in the global incubator since September 2018, and the average daily turnover of the global platform in November has exceeded 230 thousand yuan.

"The threshold of overseas beauty niche brands entering China has been very high. This cost can be said to be enormous. Taobao has a complete set of global models to help our brands rapidly expand their popularity and get commercial returns."

The founder of France's high-end black technology brand IOMA said excitedly.

The world buys the hand small coffee cow to be able to say is the IOMA biggest burst red biggest promoter, she in Taobao double 12 single live broadcast, has sold 560 bottle pearl essence at one breath, the single product sale total amounts to 550 thousand.

The buyer model is a unique weapon.

Buyers like Biubiu and small coffee cows can not buy more than 2 Taobao worldwide. They spread over 5 continents in more than 70 countries and regions, and distribute their exotic goods and values to domestic consumers through vivid content and interesting interaction through live broadcast, short videos, pictures and texts.

Taobao's global buying hand around the world has become a bridge between consumers and global brands.

Yao Wei, head of Taobao global purchasing and operation, looks at the fact that global buyers are living overseas for a long time. They both know overseas brands and understand Chinese consumers. They have unique abilities in mining high-quality commodities and fans interaction. Their role is a bridge between overseas small and medium-sized brands to the Chinese market.

This is a win-win situation for three brands of overseas brands, global buyers and Chinese consumers.

With the rise of the younger generation of consumers, after 90 and 95 are becoming the main force of Hai Tao. Individuality and quality consumption have become new "rigid demands", which are different from big brands and explosions. Special brands and commodities match young people's pursuit of innovation and difference.

Taobao's global purchase as China's largest and earliest seafood consumption entry, in 2018, the cooperation of foreign brands as many as 13, 000, more than 100 countries, tens of millions of global good goods, to meet the personalized and personalized consumer demand.