LVMH Intends To Acquire Off-White?

The founder and designer of Virgil Abloh joined the LVMH Mo t Hennessy Louis Vuitton SE (MC.PA) road, the largest group in the world.

The group's largest brand, Louis Vuitton, art director of Louis Weedon Menswear, was founded in 2013.

Tide card

May be invested in the embrace of the French giants.

According to the world clothing and shoe net, LVMH is in the process of buying Off-White's parent company New Guards Group Holding SpA. The latter owns Marcelo, Burlon County of, Burlon, County, of, Guards, and so on.

Instagaram has 6 million 300 thousand fans, such as Off-White and Hood By Air, and so on. A series of black designers have been set up to illustrate the trend of black culture. In the past 10 years, they have met with unexpected hot welcome. Hood By Air founder Shayne Oliver summed up this trend, saying that this is a rich man trying to "spend money on things that look dirty."

According to sociologists, similar celebrities, such as Rihanna and Kanye West, are trying to speak for black people. On the other hand, the mainstream white rich class also try to express social tolerance through diversity.

On the gigantic Paris men's wear week, Virgil Abloh was the French richest man Bernard Arnault, Bernard Arnott and her daughter and the potential successor of LVMH Delphine Arnault, the two men attended the LV men's show and posed for photo with Virgil Abloh.

At the beginning of 2018, DJ/ fashion designer Virgil Abloh, 38, joined LV, and said his goal was to "think about the significance of the new stage of design and luxury to the top brand of luxury goods".

Virgil Abloh's Off-White did not have any core value in the early years. It relied on the iconic "Ribbon", and began to cooperate with Nike, Nike, Choo, Moncler alliance, Sunglass Hut, Warby Parker, UMBRO and UMBRO, and so on. The impact of the products has reached the phenomenal level and swept the title of many shoes in 2017.

Subsequently, Off-White began to imitate Vetements, and the other brands, such as the latter, attacked the traditional conservative values of the luxury goods industry with unique street and rebel culture, and were finally "consigned" by the big group.

Vetements Gvasalia founder, 38 year old Georgian German designer Demna Gvasalia joined the Kering SA (KER.PA) Kai Yun group in 2015, and became the artistic director of the Balenciaga Balenciaga company. She created a burst product for Balenciaga, and magically pformed the brand into the fastest growing brand, even more than Gucci Gucci.

Off-White, such as "trend" luxury goods, and the sale of traditional luxury goods such as Balenciaga and so on, are partly due to unexpected gains in finding new customers under the growth demand of luxury goods industry.

After the financial crisis, the luxury industry is entirely dependent on Chinese consumers, and the luxury and disloyalty of Chinese luxury consumers are their distinctive characteristics.

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