How Important Is Industrial Design For Manufacturing? This Home Textile Company Tells You Personally.

In recent years, the state has attached great importance to industrial design, and has written industrial design into the five year plan of national economic and social development for the three time in a row. The strategy of China's manufacturing 2025 and the "three products" special action plan has been put forward, which provides a solid policy guarantee for the development of industrial design. At present, industrial design has entered a new era of development. The revolution of science and technology and the upgrading of consumption have posed a new topic for industrial design.


As the leader of the textile industry, the Ru Tai textile Limited by Share Ltd (hereinafter referred to as "Lu Tai textile") has always seized the commanding heights of industrial design and promoted the core competitiveness of enterprises. The 2019 Summit Forum on industrial design is focused on "focusing on fabrics and foresight design". It is an important move for Lu Tai textile to effectively push forward the industrial design to the high end.


In fact, in the "Qilu Cup" industrial design competition in 2018, Lu Tai's "Snow Cotton pure cotton cool and comfortable yarn dyed fabric" was awarded the gold medal of the product group, which is a good result of Lu Tai's practice of industrial design. What has been focused on the fabric of Lu Tai textile is how to integrate the industrial design concept with its own products?


Operating income exceeded 10 billion


Achieving high quality development


As a textile and garment manufacturer, Lu Tai textile has an industrial chain integration, comprehensive innovation and internationalization of textile and apparel group, which integrates R & D, production, marketing and service. It is the single champion of China's dyed fabric manufacturing industry, the world's largest manufacturer of high-grade yarn dyed fabrics and the international first-line brand shirt manufacturers.


Looking back at the development process of Lu Tai textile in the past, Liu Zibin, chairman and general manager of the company, said that in the past thirty years, Lu Tai has laid the foundation for development in the first ten years with the ingenuity of the product. In the middle ten years, the industry status has been created with the continuous pursuit of innovation. In the past ten years, it has opened up a vast space with the pioneering spirit of creative design.


In 2018, facing the changing situation at home and abroad and the increasingly fierce market competition, Lu Tai textile continued to promote the strategy of "improving quality and increasing efficiency" and "comprehensive internationalization", and thoroughly implemented the "market service continuous deepening year" campaign, maintaining a healthy and stable development trend. Zhang Jianxiang, deputy general manager of Lu Tai textile, told reporters that in 2018, Lu Tai Group's business income has exceeded 10 billion mark, providing a strong support for accelerating the spanformation of new and old energy and realizing the development of high quality economy.


In the final analysis, the reason why enterprises can achieve proud achievements is from innovation. It is understood that the technological innovation driven by design has always been the core competitiveness of Lu Tai's development. Over the years, the leading products of the Lu Tai Group have been constantly upgrading, and the yarn has been upgraded from general combing to combing, from ordinary ring spinning to compact spinning, from high to high to high. The fabric has been upgraded from ironing to ironing, from non projectile to projectile lift, from gorgeous sewing to seamless spanformation; function from "three protection" (waterproof, oil and antifouling) to "three nature (NATURAL ironing, self cleaning, self decontamination") to guide healthy and sustainable life style, and deduces the unlimited connotation of modern textile development.


Many new technologies and products such as "multi-functional shirts" and "seamless shirts" of Lu Tai textile have filled the blank of the industry and realized the revolution of textile technology. In 2018, in the selection and selection of "ten major textile Innovation Products in 2018", 5 products of "easy care products" were selected. Among them, Lu Tai textile's easy decontamination and non iron shirt is modified by processing the surface of pure cotton yarn, so that both sides of the fabric have wrinkle resistant properties. According to the liquid ammonia finishing technology, a new tidal cross-linking finishing technology for energy saving and emission reduction is developed, which can improve fabric ironing performance at low temperature. The non formaldehyde, easy to iron and easy decontamination finishing technology developed by Lu Tai textile has the characteristics of same bath and low baking temperature, and has the properties of ironing, formaldehyde free and easy decontamination.


According to the introduction, in 2018, in the ranking of China's cotton textile industry competitiveness and the main business income of China's textile and dyeing industry, Lu Tai textile ranks first in the forefront, and has successively won many honorary titles such as "national technological innovation demonstration enterprise", "forty exemplary organization of Chinese enterprise culture in 40 years of reform and opening up", "National Textile Industry Quality Award" and "Shandong fifth business management innovation achievement award". In response, Zhang Jianxiang said that these honors are the best affirmation of Lu Tai's innovative research and development at the core of industrial design.


"Industrial design" has undoubtedly become the key word of the 2019 breakthrough of Lu Tai textile. How does Lu Tai, who has been at the forefront of innovation, practice the concept of "industrial design"?


Grasp the commanding heights of industrial design


Core competitiveness of empowerment Enterprises


Industrial design plays an indispensable role in optimizing the economic structure, enhancing the driving force for development and enhancing the competitiveness of the industry. As a large textile country, industrial design is indispensable in the textile industry. Based on this, in the new era, China's textile industry has a new orientation of "science, technology, fashion and green", and a new direction of "high quality and sustainable development".


As for industrial design, Liu Zibin believes that industry is more dynamic because of design. Industrial design as a compatible technology and art, linking innovation and creation of demand and supply, can inject new connotation and quality into "made in China". "As a member of the textile industry and regional social development, Lu Tai always pays attention to inheriting the textile culture, paying attention to the value aggregation of" science, technology, green, fashion "and other dimensions, and building the development strength of technology, culture, mode and other factors, enabling flexible manufacturing chain and quality service chain. Liu Zibin said.


As a leading enterprise of color weaving, Rutai textile has long taken industrial design as the focus of its own development. As early as 2009, Lu Tai textile established an industrial design center. The industrial design center was recognized as the first industrial design center in Shandong in 2010. It was recognized as a national industrial design center at the end of 2017, and now it has become an industrial design platform with independent design and development capability. As an important platform for the design of Lu Tai Industrial Design Center, the Lu Tai fabric Museum opened in January this year is a new start to Lu Tai, which is supported by the industrial design concept. Liu Zibin said that Lu Tai fabric Museum takes fabric independent design and development as the core, fashion display and cultural experience as the path, with design and development as the leading factor, and integrating information technology, it will become an important window for the modernization, intelligentization and fashion of Lu Tai textile design.


Regarding the efforts made by Lu Tai textile in industrial design, Zhang Jianxiang said that Lu Tai textile is integrating the design and research resources in the global industry to realize the collaborative design of the whole industrial chain and supply chain. Horizontal integration of production chain related enterprises, the establishment of long-term stable strategic partnership. The implementation of "production system, quality management, R & D design, marketing" seamless links, the introduction of advanced thinking, technology and innovative talents, to provide intellectual support for scientific research. For a long time, Lu Tai textile has been promoting the "green design" of the product life cycle from the source, realizing the integration of man and nature, and working hard to create the "source" of high-end clothing materials and fashion design in the world.


Developing the ability of dyeing and weaving in Southeast Asia


Building innovative service oriented enterprises


At present, Lu Tai textile has formed a series of functional health products with the natural fiber fabric as the main thread, multi functional functional fiber fabrics as the leading, wash and wear super super durable fabrics as the core, and closely following the international frontiers consumption trend, so as to meet the personalized and diversified market demand. The company has gone out of a scientific development road based on traditional textile, which is green, low carbon, technology and humanities, and its business performance has been firmly in the forefront of the national dyed fabric industry. So what aspects will Lu Tai do in 2019?


In this regard, Zhang Jianxiang said that in 2019, Lu Tai textile plan continued to expand the production and processing capacity of Southeast Asia's dyed fabric and clothing, thicket the advantages of local enterprises, and enhance research and innovation capabilities in the application and development of new materials, functional fabric product design and development. In addition, Lu Tai textile will focus on the positioning of the textile industry in terms of technology, green and fashion, focusing on technological innovation and mode innovation in the field of industrial design, exploring new ways to spanform new and old kinetic energy. Relying on the two major design and R & D platforms of "state-level enterprise technology center" and "national industrial design center", efforts are made in the fields of automation equipment application, big data construction and green manufacturing, so as to upgrade customer service quality and develop integrated and innovative service manufacturing enterprises.


In the past, the cotton and XLA elastic fabric developed by Lu Tai textile and the United States Dow Chemical had the feeling of pure cotton, moderate elasticity and excellent crease resistance. It led people to pursue the comfortable and free life concept. It also successfully solved the problem of yarn formation of the best mixing ratio of cotton and renewable fiber, the dyeing of double component blended yarn and other problems, introduced a series of Bem-co, cotton / silk yarn dyed fabric, and its rich flower pattern, excellent touch and good drapability won the unanimous approval of customers. In the future, Lu Tai will focus more on product innovation to enhance customer service quality as the core of development.


It can be said that the development concept of "focus on fabric and foresight design" has created unlimited possibilities for Lu Tai textile. The industry believes that such leading enterprises as Lu Tai textile have the ability to resist the uncertainty of the market, and the market needs good fabrics to be determined. On the contrary, enterprises that rely on low-cost competition will have greater risks in the future. In the long run, the vitality of an enterprise lies in itself. Changes in the outside world are temporary, and its own strength is long-term.