Unilever Signed Jingdong Supermarket In The First Half Of The Year Will Be Landing Collaborative Warehouse

A few days ago, Jingdong supermarket and Unilever signed a strategic cooperation agreement in Beijing in 2019. The two sides will cooperate deeply in category construction, marketing co creation, technology driven and unbounded retail.

Feng Yi, vice president of Jingdong group, President of consumer goods division of Jingdong mall, and Wu Yating, vice president of digital marketing and e-commerce of Unilever North Asia (right)

It is understood that in March 2013, Unilever (China) Co., Ltd. established strategic partnership with Jingdong, laying out e-commerce channels, cultivating personal care and household cleaning products, and expanding cooperation in food, import, new access, Jingdong to home in 2016.

According to the agreement, Unilever will launch several new products at Jingdong supermarket in 2019, and create Jingdong exclusive product line. With the cooperation of Jingdong supermarket "new product development plan", we will build Jingdong supermarket into a platform for consumers to love to try new products.

At the marketing side, Unilever continues to consolidate the marketing and marketing of the Jingdong supermarket, and accelerates the cooperation and upgrading of the platform marketing side, and promotes the marketing upgrade by means of "content marketing", "entertainment marketing", "member marketing" and so on.

At the same time, Jingdong supermarket will accelerate the use of "user operation center" tools to Unilever, and help both sides speed up precision marketing.

Under the trend of unbounded retail, Unilever will give full support to 7fresh, new business models such as purchase, POP store, small program, from simple pursuit of digital to quality growth.

In addition, the two sides will continue to strengthen cooperation in big data, supply chain and unbounded retail. Unilever will launch strategic cooperation projects in the first half of 2019, such as collaborative warehouses, and accelerate the landing of other comprehensive collaborative projects between Jingdong logistics and Unilever.

It is understood that the Jingdong mall under Jingdong mall operates at the core of maternal and infant, food and beverage, alcohol, home cleaning paper, personal care, pet life, gardening, imported goods and other products, including fresh, beauty and home-based products.

As of 2018, there were more than 15000 self operated brands and more than 40000 third party shops.