2018 Domestic Brand Shop Tide: Taiping Bird, Hai Lan'S Home, Semir, Song Li Si......

Taiping bird, Semir, Hai Lan's home, and Song Li Si actively set up shop to strive for more room for maneuver.

The global apparel industry hit bottom in 2016 and began to pick up in 2017. In 2018, the recovery trend continued. In the new retail and new environment, new technology and new marketing methods poured into the apparel industry, and the apparel industry also showed a more positive trend.

Among them, online sales continued to accelerate growth, and the growth of consumer spending helped to revive.

Today we will take stock of the situation of some brands in China in 2018 to witness the changes in the 2018 apparel industry.

Semir

Semir added 153 stores in 2018, and the total number of shopping center stores exceeded 400.

In 2018, Semir added 153 stores, of which the total number of shopping center stores exceeded 400.

This is the beautiful report card of Semir after the "five new plan" was formulated at the beginning of the year.

Semir's "five new plan" starts from the terminal image of the store, and continuously changes in product line, new speed, marketing activities, channels and so on.

The upgraded Semir store has adopted a concise and lively design style and added new retail design concepts and new consumption scenarios.

In October 1, 2018, Semir's first concept store officially appeared in CITIC Pacific Wanda Plaza, Jiading, Shanghai. This is not only Semir's first new image fashion design concept store, but also an experiential concept shop that meets the current young consumer group. The innovation of product display has further enhanced the value of stores.

The pformation of Semir's channels is not only reflected in the upgrading of shopping centers' stores and image upgrades, but also in the interaction with consumers. Semir and Tmall have opened up online payment and settlement, and also provided a flow interface to help stores to scan the code interaction.

Semir said it would continue to upgrade its brand across the board and continue to explore new models such as smart stores.

In 2019, Semir will continue to increase the opening of shopping center stores, and will pay more attention to Ping efficiency and project location, and open more high-quality stores. There will be no fewer than 150 shopping center stores in the whole year.

Urban beauty

City beauty Shenzhen new store opens, upgrading storefront.

City beauty recently opened the first shopping center store in the Imperial Court Square in downtown Shenzhen, which is also the first new store after chief strategist Sharen Jester Turney.

The store made a completely different decoration from the past, and began to use the brand name "Cosmo Lady" of the city beauty. The brand indicates that the shop is still being optimized.

In July of this year, the city beauty group announced that she became the group's chief strategy officer.

Before that, Ms. Turney's most popular record of attention was: in 2000, he became the secret president and CEO of the world's largest clothing retailer, Victoria 's Secret Vitoria.

Ordifen is working hand in hand with TOTWOO world to launch the "sexy underwear + smart jewelry" cross-border flagship store.

In December 23rd, underwear brand Ordifen's high-end line ORDIFEN plus joined hands TOTWOO in Shanghai to open the world's first "sexy underwear + smart jewelry" cross-border flagship store.

This is also the first offline experience station of TOTWOO, the world's first brand of intelligent jewelry.

Ordifen and its city beauty group have rich experience in offline retail. ORDIFEN Plus's elegant intelligence, young French appeal and TOTWOO positioning match perfectly.

In addition, the new store has assembled many European designers to launch a non intelligent fashion jewelry series for more and more daily wear.

Jiangnan cloth

According to the Jiangnan Buyi 2018 half year fiscal year performance bulletin, as of December 31, 2017, the Group operates 1768 independent entities in the world.

From the brand perspective, JNBY has 815 stores, 308 CROQUIS sketches, 444 jnbyby JNBY, 136 less, Pomme de Terre 63, JNBY HOME 2.

In the 2018 fiscal year, Jiangnan Buyi group will open 200 to 250 retail stores, most of which are located in the two or three tier cities of the mainland. Hongkong will also become one of the key markets for the group's future development. As of February this year, JNBY, sketch and jnbybyJNBY brands have opened 7 retail outlets in Hongkong.

Pacific bird

In the third quarter of 2018, Taiping bird group reported that the company had established a marketing network covering 31 provinces, autonomous regions and municipalities directly under the central government in the reporting period. The marketing terminals covered all kinds of retail formats such as street stores, department stores and shopping centers.

In the third quarter of 2018, the company took the initiative to adjust the expansion plan at the beginning of the year, appropriately control the scale of opening stores and constantly optimize the channel structure in the light of macroeconomic situation and market changes.

In the first three quarters of 2018, there were 262 newly opened stores, 453 franchised stores, 26 joint stores, 126 outlets, 426 franchised stores, 9 9 stores, and 180 households (including 56 new homes in the reporting period, and a total of 56 households in Taiping bird nest store).

By the end of the reporting period, the number of offline stores was 4431, an increase of 6.18% over the same period last year, of which 1407 were direct stores, 3007 were franchises, and 17 were affiliated stores.

The results showed that Taiping bird group achieved a total revenue of 4 billion 888 million yuan, an increase of 13.14% over the same period last year, and realized a net profit of 282 million yuan, an increase of 69.72% over the same period last year, and its performance was in line with expectations.

Hai Lan's home

According to the three quarter earnings report released by Hai Lan's home in 2018, as of the end of 9, there were 6401 stores in Hai Lan's home, with a net increase of 609 in the quarter.

Hai Lan's home in the first three quarters, Hai Lan's family business income is 13 billion 42 million yuan.

A 4.53% increase over the same period last year, net profit of 2 billion 628 million yuan, an increase of only 4.66% over the same period last year.

As of the end of the reporting period, the income was 3 billion 29 million yuan, down 6.09% compared with the same period last year, and net profit fell 7.72% to 562 million yuan in the period, compared with 636 million yuan in the same period last year.

Net profit of 468 million yuan, compared with the 626 million quarter of the three quarter of 2017 dropped 25.26%.

Grace

In the three quarter of 2018, the report released by the company showed that in 2018 of 2018, there were 80 new outlets, 47 shops closed, and the total number of stores increased from 533 at the end of 2017 to 566.

Its international brands are gradually distributed to the core business circle of Shanghai state gold center, Beijing SKP and Shenzhen the Mixc.

The report shows that the company's recent repurchase of shares in listed companies is also a reflection of his confidence in the future development.

During the reporting period, the operating income was 1 billion 736 million yuan.

Compared with the same period last year, the growth rate was 25.87%. The main reason for the change was the sales growth of various brands and the impact of IRO last year.

Net profit was 268 million yuan, an increase of 32.65% from 202 million in the same period last year.

Fashion fashion

The performance report of the three quarter of 2018 showed that as of the end of the three quarter of 2018, there were 1063 stores, representing a net increase of 25 over the end of 2017.

Through a steady expansion of shop expansion, business scale has maintained steady growth.

Among them, DAZZLE, d'zzit and DIAMOND DAZZLE stores increased by 5, 6 and 11 respectively, while the number of RAZZLE stores increased by 3.

Di Su fashion said that with the further expansion of the national marketing network, the retail terminal and distribution terminals were also optimized in the first three quarters of this year. In addition to enhancing the ability to control the quality shops in key cities, the development speed of distribution terminals also increased.

In the first three quarters, the offline revenue of the company achieved a profit of 1 billion 303 million yuan, an increase of 2.36% over the same period last year, and the direct and distribution channels achieved 647 million yuan and 653 million yuan respectively, representing an increase of 3% and 1.77% respectively.

Metersbonwe

According to Metersbonwe's earnings report for the first three quarters of 2018 (2018 1-9), in the first half of 2018, the newly opened shop in the United States has a business area of about 120 thousand square meters, and the structure of the shop channel has been further optimized.

Since the announcement of the "100 City store" plan in March 2018, the company has intensified its efforts to expand its three to five line cities, phased out inefficient stores, and opened up new shops with high quality, driving the sales growth and expanding the fashion sector.

In September 2018, Metersbonwe landed in the 7000 square meters full style flagship store in Shenyang. It provided diversified fashion, high quality and cost-effective products for young families, and created a pleasant and leisure interactive fashion space, which was favored by consumers.

In addition, Metersbonwe has opened thousands of large stores in Yinchuan, Guiyang, Xi'an, Chongqing, Xuzhou and many other gold trading circles, creating fashionable landmarks, and new and high quality stores to bring more fashionable dress experience to more consumers.

The results showed that the company achieved 5 billion 547 million operating income, an increase of 24.86% over the same period, and a net profit of 40 million 139 thousand and 500 yuan, an increase of 132.31% over the same period.

The report shows that the continuous improvement of the performance of Smith Barney clothing is mainly due to the brand upgrading, channel upgrading strategy and the upgrading of product and retail upgrading in recent years.