Can Jingdong Xclot Debut In Paris Become The World's Most Popular Brand Of Jingdong?

In the 2019 autumn and winter fashion week in Paris, Jingdong fashion and China's first wave brand CLOT jointly released a static exhibition featuring "Out of This World", attracting the attention of tide fans from all over the world.

Ding Xia, vice president of Jingdong group, President of International Business Development Department of Jingdong fashion home platform business group, Mr. Edison Chan, founder of CLOT brand, and Dylan Jones, editor in chief of the British Fashion Association and chief editor of British fashion magazine Dylan Rush, and so on, have appeared in the static exhibition. During the exhibition period, Ms. Ding Xia and Edison Chan carried out in-depth exchanges on the operation philosophy, cultural core, brand vision and development concept of the tide brand.

Over the past two years, Jingdong fashion has been taking frequent initiatives in the field of tide card, and gradually established its authority in the field of subdivision.

As early as last July, Jingdong fashion created an interactive community called FANBOX, which provides a tidal wave of cards, providing young consumers with a trend, quality and diversity of goods and services.

In the 2 months on the line of FANBOX, the cumulative UV and GMV reached tens of millions of levels, and quickly accumulated considerable popularity among young people.

At the same time, Jingdong fashion has also launched the trend business circle acceleration plan, which is committed to solving the brand's entry pain points. With the help of its own platform advantages, it provides professional trend services for brands, provides brand support services and resources support for Chao brand, and provides precise exposure to tide brands, and gets more exposure. It includes the joint trend media to create exclusive content, and the trend of flash shop to create communication opportunities for tide makers and trend lovers to further attract young users to achieve product quality integration.

All kinds of layout can be foreseen. Hu Shengli has shown the determination to win the market for deep ploughing.

According to multi-party data, in 2011, the global tide brand clothing market scale was 60 billion US dollars, in 2017 reached about 200000000000 US dollars, behind the tide card is the next trillion market.

The consumption demand of Chinese young consumer groups represented by the millennial generation is increasing year by year for fashion trend culture. The reason why Jingdong fashion has always been confident in the development of market segments is that Jingdong fashion has already made strategic preparations and has a clear road map.

Speaking of the idea of sponsoring the activities of CLOT fashion week in Paris as the only official partner, Hu Shengli, senior vice president of Jingdong group and President of Jingdong fashion home platform business group, said: "this cooperation with CLOT has provided a close opportunity to feel the pulse of the trend of the times. It has been exploring the trend of the current trend of the age, and has also been exploring an integrated solution for the business trend of more brands at home and abroad to become the most trustworthy business partner of CLOT.

Jingdong mall has just established a new business philosophy of "trust based, customer centered value creation". I believe Jingdong fashion can play a positive role in the industry chain and become the world's top brand.

CLOT brand leader Edison Chan also has a new understanding of Jingdong fashion in this cooperation: "through this cooperation with Jingdong, we have the opportunity to explore more possibilities for the future development of the trend.

We welcome the support of Jingdong. Because of the impetus of these platforms, our tide culture has become more powerful and dynamic. We hope to grow with Jingdong and do more in the trend.

The industry believes that Jingdong fashion on the one hand has opened up international resources, for the tide brand market strategic layout overweight.

Since 2015, Jingdong fashion has frequently landed in the international fashion week, creating a very influential international reputation. On the other hand, Jingdong fashion has successfully built a value bridge for domestic and foreign brands and designers. It not only helps local excellent tide brands quickly become famous internationally, but also helps foreign brands enter the Chinese market and better understand Chinese consumers.

I believe that Jingdong fashion will soon become a gathering place for top brands at home and abroad, bringing more vanguard brand clothes to Chinese consumers.

In the future, Jingdong fashion will continue to practice the business philosophy of "trust based, customer centered value creation", keep up with the trend, achieve quality growth, create a vision of "beauty and common", and create cost for the society, industry and customers.