Sports Fashion Is Not Antagonistic, " Refined Boy " 2019 Of Them Wear Sports Shoes Out Of Ritual.

There is no doubt that men are getting more and more sophisticated now.

"Men's fashion business is increasing exponentially, and men are more interested in their appearance and dress."

Bruce Pask, male fashion director of Bergdorf Goodman, a high-end department store, said in an interview with industry media Footwear News.

But when men are moving towards refinement, they are not abandoned by street, sport and men's strength.

With the popularity of brands in the fashion industry on designers and product design, men's fashion becomes elegant and dynamic, and sports elements and formal men's clothing are deeply integrated.

In 2019, the sports shoes that are still undiminished are evidenced.

British boutique buyer Brown Fashion buyer Thom Scherdel told Footwear News that these two years' frequent sneakers on the T stage of fashion week will still be a hot trend: "I think this trend will continue to rise. Maybe the fashion industry wants to return the regular shoes, but the sports shoes still dominate the whole industry."

"I don't think the development of sports shoes will slow down, but there will definitely be adjustments in style and trend," said Fiona Firth, a buyer of luxury brand Mr Porter. "The core sports shoes brand Nike, Adidas and Vans will still be eye-catching this year, and the brand's own products and joint names will be better matched with people's daily wear choices."

In the January 2019 London Fashion Week, the joint series of Reebok and Cottweiler, the pioneer designer of the United Kingdom, is an embodiment of the evolution of sports shoes.

The two brands unveiled a sports shoe, a combination of Lok shoes, which was named "Sloafer" by coincidence.

Similarly, there is a Beach Sandal Shoe Upper sneaker launched by Fila high-end brand Fila Fjord on the Pitti Uomo of menswear station in Florence, Italy.

"Street clothes are becoming extremely extreme," says Elgar Johnson, CO creative director of Fila Fjord. "You used to wear these clothes because you didn't want to be so formal and light loaded. Now people wear street costumes with ritual."

Another creative director, Astrid Andersen, said: "this is a progressive way, not a correction.

We hope that products will become more sophisticated, mature and profound.

Sportswear is a familiar dress for our generation. We hope it will remain attractive and will not be eliminated. "

Italy brand Ermenegildo Zegna has also launched a brand-new personalized sports shoes "My Cesare" on the Milan fashion week. Customers can add a series of Pantone color brand Logo, different material's vamp decoration, ultra light rubber soles to their shoes according to their own preferences, and all kinds of designs can reach hundreds of combinations.

The MSGM brand designer Massimo Giorgetti and Fila have jointly worked together to redesign the classic 1992 Fila Silva sports shoes.

The sports wind also has a negative effect on the design of men's formal clothes.

Tod 's gives classic Derby shoes and Gommino peas shoes with sport style flanging.

Berluti's new designer, Kris Van, added a chisel design to her sneakers.

Balmain's Olivier Rousteing will reissue the brand's sports shoes series in June this year, and designers say that sports shoes should be more artistic.

Japanese fashion brand Sacai's Chitose Abe adds a series of positive design elements to Nike shoes, including artificial fur and so on.

"I want to incorporate elegance into Nike's movement," the designer said.

Faced with changes in the market situation, retailers have begun to adjust their strategies.

Last week, Harold, an old department store in London, adjusted the retail space for men's clothing, placing the luxury men's brand and sports brand on the same floor.

As Bergdorf Goodman's fashion director Bruce Pask said, "fashion pendulum may come and go, but the product will continue to update.

Now sports products and fashion are no longer opposites, they have been able to integrate well.

Author: Wang Yi WY