Paternity Brand Music Shop: Toy Marketing Camp Education

In recent years, the development of parent child market has been rampant. However, most brands tend to assimilate, and to prevent being overwhelmed by other brands, the irreplaceable nature becomes the key to brand management.

Founded in 2016, Pei Le Fang stands out in the Red Sea market because of its unique camp education and innovative toy concept.

Under the market environment where toy shops are flooded, the group divides children into 3~6 years old children to provide early education and entertainment experience.

And observed that the current domestic children have a strong demand for parent child interaction and spiritual sustenance, so they set up a creative music workshop.

Pei Le Fang uses fourteen different IP cubs to represent different positive features, such as the lion representing courage, the modest goat, the lively monkey.

There are two areas in the shop, which is a place where DIY bears are provided.

At present, Pei Le Fang is upgrading the 2 version of smart bear, through the pformation of its core.

Children can talk with their parents through cubs, and Lin Jiaming, founder of Pei Le Fang, said: "what we want to do is to have dolls with temperature, not just a cold robot."

The smart bear service can also be seen as an extension of the education concept of Pei Le Fang.

In addition, Pei Le Fang launched a "one bear one public welfare" campaign in 2016, that is, when a city kid buys a bear, meanwhile, the left behind children in remote mountainous areas will receive the same bear, which is regarded as a twin child.

Carry out camp education, grasp the front and rear mode.

According to the research, 55.70% of parents said they spend more than 3 hours a day with their children.

With the vigorous development of the business economy, the way of interaction between parents and children has become more diversified.

In order to further serve the consumers and carry out quality education for children in more dimensions, Pei Le Fang set up a training base for the bear Valley camp in Guangzhou, which is the theme of natural education. The base is also a whole Guangdong province.

Xiong Valley, as a powerful backend support for the brand of Pei Le Fang, has enhanced the linkage with users.

Camp education also covers all aspects of children's quality education.

Xiong Shan valley from the camp facilities construction, sports and entertainment projects, activities props, clothing production, cultural and creative products development, self rescue guidance facilities and other services, and in addition to the regular training of different themes.

Because of its unique front and rear service, Pei Le Fang has a stable customer source and strong user stickiness.

By virtue of high quality intelligent toy products, good curriculum experience, and through the combination of scenic resources and self built camps, Pei Le Fang has highly integrated the industrial modules, and explored the unique paternity management mode of Pei Le Fang, attracting the popularity and achieving scale and cluster effect at the same time, achieving the benefit maximization.

At present, Pei Le Fang has set up shop in shopping centres such as Guangzhou sun Xintiandi, Yong Wang Meng Le City, praying for a colorful world, Xicheng Hui, etc. in 2019, Pei Le Fang plans to further enter the whole country, and will serve more parents and children in Guangzhou, Shenzhen, Shanghai and other places.