Chinese Brand Once Again Gathered On New York Fashion Week.

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The third quarter of China day (hereinafter referred to as "China day") will be held in New York on February 13, 2019.

This season, "China Japan" takes the theme of "YOUTH MADE CHINA" as the theme, and selects the representativeness of contemporary Chinese youth culture.

PEACEBIRD MEN and China's first fashion brand integration store NPC boarded New York fashion week.

This is Centrino in February 7, 2018 and September 10th.

(Suntchi) after joining the American Fashion Designers Association (CFDA) and Alibaba's two quarter Tmall Tmall China day, Chinese brands once again gathered on the New York fashion week.

The third quarter "China day" featuring "Youth Made China" will take two representative Chinese fashion brands PEACEBIRD MEN and NPC to participate in this week's fashion week.

Centrino and BoF share the exclusive report that this season, "China Japan" will also set up the "Nordstrom Celebrates China Day" special unit in the famous fashion chain store Nordstrom in the United States for a one-week retail Exhibition (from February 11th to 17th) to deepen exchanges between Chinese and American designers, brands and buyers, broaden the understanding of Chinese brands in the US market, help Chinese brands achieve commercial landing in the North American market, and provide more opportunities for cross-border and cooperation in the retail terminal.

According to the world clothing shoes and hat net, "China day" began in February 2018. In the first quarter, "China Japan" brought Lining, PEACEBIRD, CHENPENG and CLOT brands of four different styles to the New York fashion week in the name of "National Day". It attracted more than 800 international industry authorities and more than 300 top international media attention. It gained 1 billion 500 million of the exposure of the international media and 20 million of the domestic micro-blog topics.

In September of the same year, "China Japan" took part in the New York women's wear week. With JNBY, Particle Fever and Angel Chen, it described the "contemporary Chinese women's strength" from the perspective of design. Therefore, more than 100 media and large numbers were reported at home and abroad. The short-term search volume of Baidu and Google reached 2 million 400 thousand and 12 million 600 thousand times respectively, and the "China Japan" WeChat search heat index increased by 1155.32%.

The brands assembled on "China Japan" have also achieved business breakthroughs in the international market.

Lining brand has been hot in social media and become the "new country tide" by "China Japan" in one fell swoop. CHENPENG's global retail channel has doubled from more than 40 to more than 80, and North American retailers have increased by more than half; the famous artist Wang Ju's Particle Fever has become an excellent interpretation of women's self-confidence and strength; JNBY has increased by 1137.03% over the same period of the same period, while the "national goddess" sweater, which crossed the border with the old mama in the second quarter, has not only aroused the national feelings of the public, but also further demonstrated the boundless possibility of cross-border fashion.

CFDA president and chief executive officer STEVEN KOLB said, "the theme of" youth culture "is perfect for this season's" China Japan ".

We are very pleased to be able to show you these outstanding brands that represent the youth culture of China at the moment.

"This season is on the lunar new year. We choose" Youth Made China "as the theme to focus on" Chinese youth ". I hope that through this season," China Japan "will enable North American media and retailers to further understand contemporary Chinese design and Chinese youth, and to present the most authentic and diversified Chinese youth culture to the world.

Fang Tao, founder and CEO of Centrino fashion, said: "every season," China Japan "enables us to understand the different aspects of Chinese fashion, and that is what we want to achieve.

The theme of "Chinese youth" is just the right time.

It has not only become a symbol of cultural confidence, but also a large consumer group that can affect the fashion industry and mainstream culture.

According to statistics, China's post-90s and 00 population base exceeds 378 million people, and now 95 and 95 youth groups become the new force in the consumer market, occupying 34% of all the consumer groups in China.

They present an unprecedented diversity, while "Youth Made China" attempts to increase the perceptual knowledge of young people towards the trend to a higher dimension.

"We want the North American market to see what the most powerful Chinese Millennial Generation and Z generation look like and culture."

This season, "China day", PEACEBIRD MEN will bring their story of "Taiping youth" to New York.

"As a country card, we hope that Taiping bird will be able to make its debut in the international fashion stage and accumulate experience in developing overseas markets."

Zhang Jiangping, chairman of Taiping fashion dress Limited by Share Ltd, said.

"What we most expect is that China's fashion design can be found and recognized in the context of global dialogue. Young people's openness and pursuit of dreams can be expressed."

Wang Mingfeng, general manager of PEACEBIRD MEN, hopes that this show can express young people's open and tolerant attitude. "The world is flat, and there is no time lag in the pmission of information. Therefore, we integrate into the global culture from the open spirit of our predecessors. We are willing to understand others, and we want to make others understand us through our efforts."

It is reported that the 19A/W series of PEACEBIRD MEN will work with artists Trevor Andrew and Reilly to launch cooperation with Sesame Street.

Before PEACEBIRD MEN and Coca-Cola, Disney and other brands cross-border, also proved that the local brand from Ningbo has already hammered out the internationalization of brand thinking.

NPC takes the theme of "Nothing Great Comes Easy to travel to the sky" as a theme to pay tribute to the 50th anniversary of mankind's landing on the moon, and to convey the difficulty and persistence of the brand over the past ten years.

"To help young people turn creativity into products and realize dreams" is our unyielding mind and mission. 2019 was the 10th anniversary of NPC and the ten year of NPC's accompanying and witnessing the trend of China's development.

NPC, as the center of the trend, is rooted in the trend culture of China, and will continue to work hard to promote the combination of the Chinese traditional culture and the new generation of young design forces.

NPC brand leader Li Chen and Willber Pan said.

In this series, NPC works together with local original trend brands from all over the country, including PHANTACi, ANB BRAND, the MAD HATcher, UMAMIISM and UMAMIISM, to interpret the development of China's trend culture in ten years from a multidimensional perspective.

In addition to the two brand new series and multiple joint publications, this season's "egg" part is specially invited to participate in the "China day" representative of "Chinese youth".

"What we want to invite is not the stars and bloggers in the traditional sense, but the coolest people who represent the young people in China. They surpass the fashion industry's pursuit of the trend, and let us see that China today has such a powerful young force."

Fang Tao said, "the value of" China Japan "is not limited to pushing the Chinese design brand overseas. We hope to see this matter more openly, and create more value points beyond the release show itself, so that China and the US can carry on the fashion business culture exchange.

Finally, Fang Tao said.

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