Following The Major Luxury Brands, A Familiar Brand &#34 Was Cut Off And Re Trained &#34.

If you consider yourself a game house, you should be able to instantly understand what is called "cut off retraining". This term comes from the online game world, which means the player's "retraining role" in the halfway stage.

Unexpectedly, this game term is also suitable for describing all aspects of things, such as irrelevant street fashion circles. If you look at the news a little bit, you will know that in recent years, there are countless cases of "cutting back practice".

For example, GUCCI is no longer an "upstart" luxury luxury weathervane. It doesn't have the ability to navigate. It may be worn out by the Alessandro Michele's Renaissance GUCCI design. The BALENCIAGA under Kai Yun group is another typical case. The long history of Paris fashion house is remodeled under the guidance of Demna, and some designs have become the emulated objects of many brands in the market. This should be clear to me.

Of course, there is also the Louis Vuitton, which has attracted many attention. The addition of VirgilAbloh has booster the Centennial fashion house. It is more like a big change from inside to outside.

These tycoons have come to an all - out change, similar to the "cut and retraining" operation, and even the BURBERRY and CALVINKLEIN replaced by Logo (though failed, but the visual inspection will continue.

And mastermind JAPAN, which you all know quite well (at the beginning, even Instagram was emptied), and so on.

However, whether playing games or operating brands, "cutting off re training" is not a deliberate pformation, but it can only get rid of the impurities in past experience, filter and get rid of unnecessary impurities, which is more conducive to shaping a new form.

This is why from the old fashion house, designer brand to Hi-End, street brand, large and small units have been added to this "cut down re training" camp.

As a trend practitioner, I recently discovered that a brand has adopted the "trick".

However, I believe you are very familiar with this brand, because there is always one nearby, which is 5cm.

However, we will have to change it later, because it is called FIVE CM now.

If you go through the official Instagram of FIVE CM, you will find that the way of its "cutting and re training" has started since last year. Next, let's take a look at the main aspects of FIVE CM's pformation.

Many people may have bought a lot of 5cm, but they don't know the exact meaning of it, and 5 of 5cm is the soul of the whole brand, because 5 is not only a pursuit of gender neutrality and balance, but also based on its English word FIVE derived from the four core attitudes of "Freedom", "Individualism", "Vital" and "Energy" as the middle number of the decimal base number 10.

Last year, in order to convey the 5cm's attitude to young consumers better, the brand Logo was updated directly to FIVECM, and Arabia digital "5", Rome digital "V" and English "FIVE" were interwoven in different designs in order to let the big family know that it was produced from FIVE CM.

After optimizing the brand Logo, FIVE CM has also changed greatly in its style of dress.

Before changing the style of tailoring and darker colors, instead of following the fashionable young looks, such as strong Street flavor, fashion trimming or jumping color combinations, etc.

And in the shooting of advertising films, FIVECM also picked up the usual black and white filters, and replaced them with layers of prominent and contrasting retro tonal colors. These visual changes are all stimulating young people's visual nerves.

Friends who are concerned about FIVE CM know that it is a large joint name, and often has interesting sparks with different brands.

Recently, FIVE CM has a tendency to become younger in the selection of joint objects, because popular brands like ALPHA INDUSTRIES and Champion, which are popular among young people, are becoming the first choice. This kind of operation has undoubtedly improved the joint quality and joint attraction of FIVE CM.

In addition, FIVE CM also eyed the small fresh meat with their own flow, and implanted their own products in the process of magazine modeling, so that FIVE CM has a continuous exposure in the young group.

The FIVE CM of the product has been launched according to the three lines of Basic Line, Fashion Line and women's wear series, and a new sports line called Cyber Line has been added.

The reason for this is very simple, because Basic Line, which is dominated by simple lines and colors, aims at minimalist fans with low style.

Fashion Line, it is easier to understand, using the texture level, special tailoring, and the fashionable colors that should be followed, and capture those who are at the forefront of fashion.

And the women's clothing line that meets the needs of the cool girls also has a Cyber Line with an avant-garde sense of vision and a multi-functional fabric.

After all, function and outdoor are the most popular topics nowadays. Some of them have FIVE CM, and are afraid that they can't satisfy your fussy appetite.