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    Red Again On Virgil'S LV Show? How Many People Remember The BAPESTA?

    2019/1/28 10:58:00 95

    BAPESTA

    Not long ago, Virgil Abloh entered the second series of Louis Vuitton, which was unveiled in the fashion week of Paris in autumn and winter. After the previous season, the show was undoubtedly the most popular concern in fashion week.

    Of course, judging from many evaluations, Virgil has delivered a satisfactory answer, but you should also guess that today's "wear a school" has nothing to do with the clothes that salute MichaelJackson and the sneakers and bags with its cool glowing effects. It's the shoes at the foot of Virgil.

    Yes, if you see the show at the end, you will find that Virgil herself is a little familiar with the shoes on the feet when she finally comes to the curtain. It is a pair of BAPESTA which has nothing to do with Louis Vuitton.

    Later, the recent photos of these shoes were exposed on the Internet, and people's curiosity became more inflated. Because in all black shoes similar to crocodile skin, apart from the star Logo, you can also see some of the previous logo designs on the THETEN series, so "logical", Off-White Gamma X BAPESTA is about to launch a joint name.

    Obviously, the golden age of BAPESTA is gone forever. However, Virgil's "operation" has focused people's attention on these shoes. It also proves that if BAPE Nike can cooperate with Nike and Adidas with the influence of designers with high popularity among young people, then "regression" may not be a difficult task. The joint name is enough to make everyone boil. If people's guess is true, it will definitely make waves in the market.

    As we all know, A BATHING APE was very popular in the western Hip-Hop circle. When launching shoes, NIGO Air chose to transplant the design of Air Force 1 to its own BAPESTA, which is also consistent with his fascination with the US and Hip-Hop music.

    Cleverly, Air Force 1, originally a pair of basketball shoes, was popularized by NIGO NIGO as a more trend oriented way. It introduced a series of bright colourful colors and special material BAPESTA used in that time. You know, Rapper always liked that kind of exaggerated, extravagant stuff. For these reasons, these shoes were not helped by many Hip-Hop stars.

    In the meantime, Hip-Hop has become more mainstream, and the relationship between Rapper and fashion and fashion is also more closely related. For example, A$AP Rocky, Travis Scott and others have a very small business capacity. In such a case, through these names, BAPESTA can no doubt be allowed. The key to concern is the way in which brands can move these aesthetic and vision new Icon.

    In addition, you and I all know that the design of BAPESTA comes from Air Force 1. In the past two years, Nike has laid a groundwork for the latter in a series of promotion in the market. Their similarity is too high. However, this is also a potential problem: in the past time, although Nike was very aware of the similarity between BAPESTA and its products, it had never taken legal action. BAPESTA, as a kind of genetic modification, has its own development space without constraints.

    But for today's Nike, part of the market that has not been fully valued in the street and trend has been filled, and the competition between the two sides will be more clear. Another important point is that although Virgil has already announced that the THE TEN series has been completed, the cooperation rate with Nike will continue. So if the partner really joined the Air Force 1 "BAPESTA", then what would Nike think of it? Maybe this is one of the obstacles to this cooperation.

    But in the final analysis, whether this joint name is true or not is a good thing. As a spectator, we can just watch it. But it is undeniable that Virgil's feet really have brought back some memories for people.

    Source: NOWRE Author: Lin

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