Zhang Yixing Became Valentino First Greater China Area Men'S Wear Spokesperson Excavating Young Value

In January 25th, Italy luxury brand Valentino formally announced that singer, actor and music producer Zhang Yixing became the first spokesperson for the MFA in the Greater China area and released an advertising short film made by the brand and GQ.

It is worth noting that this is the first time since the end of 2017 that Zhang Yixing became the first brand ambassador of Valentino China. It has been the first time in more than a year, and this time it has become the first spokesman for the men's wear in the Greater China area.

Zhang Yixing ranked fourth in the list of the 2018 most commercial value celebrities announced in the first financial weekly, and has about 45 million 280 thousand fans on micro-blog.

Up to now, the number of Valentino related micro-blog's forwarding has exceeded 780 thousand.

Zhang Yixing then forwarded the micro-blog with a forwarding capacity of 750 thousand.

According to the "white paper of micro-blog's high-end consumer influence" released by the luxury electronics business platform, Sina's Micro hotspots and Sina fashion, the use of micro-blog's luxury goods purchase crowd accounted for 70% of the 90, 95 and 00. The younger generation has once again proved that the real power of buying and buying is not the name of the wave.

The change of luxury consumer market and consumer group has led to the recent big brands of luxury brands dropping their cool attitude in the domestic market and starting to snatch young traffic stars.

At present, most of the younger generation's pursuit is traffic students. They can produce more business value than we think.

In the highly competitive luxury industry, with these active idols online and offline, fans with large fans behind, the brand can produce a closer interaction with the new generation of consumers, thereby greatly improving the brand's exposure rate.

From Wu Yifan to Yi Wan Xi Xi to Zhang Yixing, these luxury brands are expanding the Chinese market through these traffic stars.

This time, Valentino and Zhang Yixing will have some new moves.