Which Family Is Cold And Warm? Canadian Geese VS Boston Deep Analysis

In December 28, 2018, the Canadian geese opened in the flagship store in Sanlitun, Beijing. The contrast with the cold wind of Beijing is the enthusiasm of Chinese consumers. Although it takes an average of 30 minutes to enter the shop, it still can not stop the buyers' enthusiasm. This winter, Canada goose seems to be China's "street clothes". In the hearts of consumers, Canadian geese have become synonymous with warmth.

China's feather down brand Bosideng's stock price in 2018 doubled 2.2 times, and its market value increased by HK $8 billion. It was regarded as the largest black horse in clothing retailing. According to the data released by Tmall earlier, Bosideng was the first clothing brand to sell hundreds of millions of dollars in 2018, and it has become a well deserved national down garment brand in 2018.

Today, we compare the two brands of down garments from a technical point of view.

Point 1: thermal insulation of down filling

To analyze the thermal insulation of eiderdown, we first need to understand two concepts: the amount of cashmere and the degree of fluffiness.

Cashmere content: according to the national standard of down garments GB/T 14272-2011, the content of cashmere is the percentage of velvet and velvet in feather and down. In the international standard, only the cashmere content is used to evaluate the cashmere content of down. In order to integrate with international standards, the GB made clear requirements for the content of cashmere with different cashmere contents.

Bulky degree is quite different in different countries and regions. In the US standard, the bulge refers to the volume (in3/OZ) of each ounce (30 grams) of the eiderdown volume under certain conditions (in3/OZ); the euro standard refers to the height value (mm/20g) of every 20 grams of feather down in the specified container; the GB detection method is that under the standard atmospheric conditions, a certain amount of down is placed in the specified container, after a certain pressure is applied, the fluffy height (down).

Among all the testing standards, the US standard gets the largest value, gives people a feeling of fluffy, and the Chinese market is closer to the United States. Therefore, the use of American standards for product publicity has become the mainstream of the market.

At present, the main stuffing of canadian goose down clothing is eiderdown. It should be noted that no matter whether the filler is eiderdown or goose down, there is no obvious difference in the warmth retention property between the same amount of cashmere and the fluffiness. Whether it is national standard or other standards, there is no obvious difference between the two criteria.

Here are two cold proof down garments that are known to be able to withstand -30 degrees. From the label display data, the amount of filling is basically the same in the range of 200g~250g. The domestic brand Bosideng contains a slightly higher cashmere volume (90% gray goose down) than Canada Goose (80% white duck); on fluffy, Bosideng is 600+ and Canada goose is 625; besides, Bosideng also has 30 professional rinsing and sterilization treatments for down.

Point 2: fabric wearing comfort

As a fabric for Down garments, we will pay more attention to softness, abrasion resistance, antistatic property, air permeability, windbreak and anti drilling effect.

The outer fabric of Canada goose down coat is mainly 100% polyester fiber, and the lining and down interlayer fabric is 100% polyamide fiber. The outer fabric, lining and feather down fabric of Bosideng down coat are 100% polyester fiber. Polyester fibers in fabrics are generally referred to as polyester fibers. Polyester fiber Polyamide fibers are often referred to as nylon. Polyamide fiber is more flexible and wearable than polyester fiber, and its moisture regain is higher than that of polyester fiber. Therefore, the antistatic effect is better.

In terms of air permeability and wind protection effect, Canada geese down jacket does not conduct special windproof treatment on fabrics, while Bosideng down coat has three layers of plastic film for fabric. After finishing The wind proof effect is strengthened, and has some functions of waterproofing, antifouling and anti drilling. However, these functional finishing will sacrifice the permeability of fabrics to a certain extent. According to the feedback of consumers, the air permeability and windproof effect of canadian goose down clothing are better.

It should be noted that part of the consumer feedback, after the canadian goose down clothing washed according to the requirements of washing marks, the number of drill fleece increased slightly, and Bosideng down clothing using pressure glue direct charge combined with precision double-layer lock combination of anti velvet treatment, has a good anti drilling effect.

Main points 3: clothing style design

Canadian geese have developed Thermal Experience Index (TEI temperature body sense index) for different outdoor activities, so as to help consumers find a more suitable style.

With regard to the size of the clothing version, Canada goose has targeted design for different consumer groups. In addition to the size of the regular design, the Relaxed Fit is designed to deal with extreme weather and industrial applications. The Fusion Fit is designed specifically for the consumer shape design in the Asian region. Sports Slim Fit can guarantee good activity and warmth.

Bosideng also classified the products, such as lightweight down, cold series, high-end outdoor series, and some cooperative series, such as Disney series, man Wei series and designer series. In comparison, the classification of Canadian geese is more concise and clear, and it can also reflect the professionalism of its down jacket design.

Point 4: clothing detail design

In detail, Canada goose's chin protection design, Expedition grip belt behind the back, and the elastic snow skirt are all showing the professionalism of its down jacket design.

Main points 5: down sale service of down jacket

The canadian goose down jacket sold on Tmall platform shows no reason to return the goods for 7 days (restricted to mainland China). It promises lifelong warranty. But it needs to go to Canada goose's service platform to register for after-sales service. Since all production and production of Canadian geese are completed in Canada, the convenience of life-long warranty will be greatly reduced for Chinese consumers. For Canada's local consumers, the goose's after-sale policy is free for 1 months, and life insurance is also more secure. Bosideng down jacket is currently only a policy of return, and has not yet promised a lifetime warranty.

Generally speaking, Canadian geese are more professional in wearing comfort, style classification, details and so on. The warmth retention is basically the same as Bosideng, and the after-sales service is more intimate. Bosideng down coat is more cost-effective, its down processing, production process and functional finishing almost all adopt the highest standard in the industry, and the price is very close to the people. At the same time, Bosideng has introduced some joint names in the past two years, which greatly increased the fashion sense of down jacket.

In addition, the coyote fur collar of Canada goose may be a major demand of many Chinese consumers. However, coyote fur collar is also an important reason for the boycott of canadian goose animal protection groups in recent two years, which mainly resists the way that Canadian geese catch wolves. In November 2017, PETA, an American animal protection organization, also questioned canadian goose's goose down methods and called on consumers to boycott the products of Canadian geese. At present, Canada goose products have basically been replaced with duck filling.