"Old Brand" Becomes "Big Card"! How Does The 91 Year Old Veteran'S Personal Ambition Come True?

The 91 year old traditional brand name "Pei Luo Meng" has a foreign name.

"Pei" means cultivating superb sewing skills. "Luo" refers to clothing. "Meng" means serving customers and full of the concept of "customer first".

In the past hundred years, after being floating and sinking, he became a familiar brand of Chinese clothing for consumers.

Now, it has fallen into a new "dilemma" - how to become the fashion that people wear on the body instead of locking it in the wardrobe, which makes Jin Jianhua, chairman of Shanghai's Jin Jianhua.

Since December 25th of last year, a glass house with modern sense has been quietly opened to greet guests on the banks of the Huangpu river.

"We have found a way out of the predicament."

Jin Jianhua said that this is the first advanced custom creative center of the company, which is called "4S store" in the clothing field.

By adding the old brand to the experience of culture, technology and new scenes, he is completing a breakthrough from "old card" to "big card".

When you see a movie, you can try it on.

In the advanced custom creative center of the Department of culture, everything is new.

Jiabao, an intelligent robot to greet guests at the door, can realize navigation, movement, face detection, human-machine interaction and so on. It is like an omniscient guide.

Entering the automatic measuring area, besides the dazzling imported fabrics, there are two machines with peculiar shapes.

The 3D clothing BMS system is developed by the two colleges and universities, and it can display the 3D data of customers in real time as long as they stand on the machine.

Another 3D holographic human body scanning system imported from the US is even more amazing.

Detect 16 infrared cameras inside the box, which can complete the whole body scan of customers in a few seconds.

The measurement data will not only accurately enter the customized system of the suit, but also form a stereo volume picture.

As long as the user clicks on his favorite fabric and style on the computer screen, he can automatically replace the clothes and visually see the style of the garment.

This is just "warming up".

After the customer completes the data measurement, he can take a cup of coffee and so on in the leisure area of the two floor of the center, or enter the movie and TV space, and watch a movie with a fashion theme.

Because two hours later, his choice of suit can be changed from cloth to a suit that can be tried on.

This speed is almost unthinkable in the history of costume customization.

The company's relevant person in charge said that the reason why the production time of a suit was shortened from the past 72 hours to the current 2 hours, and 6 hours to make garments, is closely related to the fast garment making system in the center.

The 3D human body scanning data is pmitted, and the design software is automatically generated through the template. With the French CAD intelligent plate playing system and the high-precision cutting equipment, the integrated solution is made from tailored garments to garment size acquisition and cutting samples automatically generated, and the garment customization is realized quickly.

In addition, the center also introduced many advanced clothing machinery and equipment at home and abroad.

For example, Germany's Du Pu Pu self sewing machine, tugboat needle feeder synchronous machine, automatic hook machine, German German multi machine edge machine, Japanese heavy machine sewing machine, four wire sewing machine, etc., compared with the original machine equipment performance is more powerful, more automated, greatly improving the accuracy, shorten the artificial manufacturing time.

In particular, the domestic brothers first single needle six wire computer embroidery machine, which is first appeared in China, has the characteristics of simple structure, stable operation, many functions, high automation, simple operation and low noise. It also has the function of high speed and low speed air walking, so that embroidery and positioning are very quick and handy.

It would have been completed in half an hour if it had been artificially embroidered for 5 seconds.

The automatic measuring instrument can stand within a few seconds or the exact size of the human body.

Photo taken by Du Chenwei (photo reproduced to indicate provenance)

The way to break through the old brand

On the wall of the conference room of the company, Jin Jianhua hangs up a group of elite and dignitaries over the past decades.

The most remarkable thing is that they are dressed in a neat suit.

They all came from the ingenious craftsmen of the next generation.

Founded in 1928, Pei Luo Meng is the earliest clothing store in China.

Relying on the generation of generations of stunt teachers flying needle lead, each director, brand renowned Ninghu.

After decades of experience accumulation, peron has gradually formed a unique technological system, namely, the four skills of knife, hand, car and hot work. It is the standard of sixteen characters, namely, the potential, the fat potential, the nest potential, the concave potential, the warping potential, the residual potential, the circular potential, the bending potential and the potential "nine potential".

The 144 manufacturing process let the various tailor tools in the teacher's hand "live", and become one of the most comfortable and beautiful clothes.

Since the founding of new China, Shanghai has gradually formed three main garment companies, and hundreds of garment factories which are similar to the management mode of Prospero.

With the rapid development of reform and opening up, many clothing brands have quietly retired from the market competition due to technological aging or business difficulties.

In the early 90s of the last century, on the basis of the traditional production features of the traditional suit, he made great efforts to carry out the technological reform and put forward the T+N=BRM (i.e. traditional craft + modern technology = the new Mongolian style suit craft). In the meantime, he set up a Research Institute of Pei Luo Meng suit with the China Textile University (now Donghua University), and developed intelligent clothing production through school enterprise cooperation.

"Despite the difficult road ahead, he made the best of the competition with the" fellow townsman "by innovating and innovating in a timely manner.

Jin Jianhua said.

In the new century, the pace of China's opening up is getting faster and faster.

Jin Jianhua introduced that, for a time, consumers knew Zegna in Italy and Dunhill in England, instead, they locked "the lock" into the wardrobe.

It is also a change in the situation: in 2014, Promon and Switzerland's famous men's wear brand brisson comprehensive strategic cooperation, and with the help of all parties, in the following year, the establishment of Promon (Switzerland) Limited; in 2015, Promon participated in the Italy Milan World Expo, as the only one invited to participate in the exhibition of Chinese men's wear brand, Promon and Zegna and other international brands exchange skills; on this basis, in 2016, the brand established Promon international clothing (Shanghai) Co., Ltd., became a specialized tailored suit, high-end English name is BAROMON, high-end design, product development, intelligent manufacturing, Internet + marketing in the integration of international companies......

Today, the newly opened Jin Jianhua center has also played an important role in the new round of development.

"The level of clothing production in China is no worse than that in foreign brands. Why is it still lacking in breath?"

The problem is in detail.

We hope to combine the advantages of old craftsmen and precision machines in the creative center, and sincerely create a piece of artwork like another, so that customers will be willing to wear the representative fashion of PPE.