Giorgio Armani, A Luxury Brand, Has Made Major Changes To The Flagship Store In New York.

Italy

Giorgio Armani announced that it will make major changes to its flagship store, 760 Madison Avenue, New York.

In addition to refurbishing the store, there will be 19 new luxury houses designed by Giorgio Armani, the founder of the brand and Italy fashion designer.

The building has been in existence since 1996.

The flagship store.

The project will be led by SL Green Realty Corp. (hereinafter referred to as SL Green) and completed with Giorgio Armani group.

SL Green, the largest office developer in New York, has been the owner of the building since 2012.

New York construction company Cookfox will be responsible for the architectural design of the project.

According to the world clothing and shoe net, the project will extend the original four square floor building of 16 thousand square feet (1486 square meters) to 97 thousand square feet (9000 square meters) building.

The bottom two floors of the building are refurbished Giorgio Armani flagship retail boutique, which is almost the same size as the refurbishment. There will be 19 new luxury apartments upstairs, and Mr. Giorgio Armani herself will operate the room.

He himself will also be one of the first landowners to stay in.

The reconstructed buildings will be coordinated with the world-famous street scenes of Madison Avenue, and reflect the historical features of the area.

The new building will retain the original bricks and limestone, while adding a series of outdoor balconies to break the original volume and visually echo the nearby Central Park (Central Park).

The pformation project is expected to commence in 2020 and completed in 2023.

As the project is located in the Upper East Side Historic District, we need the approval of the Landmark Preservation Commission.

Developers have hired Greenberg Traurig and other historical protection consultants and planning consultants to assist in the examination and approval.

"The commitment of Giorgio Armani to Madison Avenue and New York is consistent," said Marc Holliday, chief executive of SL Green.

We are very pleased to work with Giorgio Armani to consolidate its leadership in Madison Avenue, and also introduce the eternal lifestyle of Giorgio Armani into the new residential design.

In fact, the relationship between Giorgio Armani and SL Green is not always so friendly.

In 2015, Giorgio Armani prosecuted the landlord SL Green for rent disputes. The lease date between the two parties is up to 2025.

Mr. Giorgio Armani said: "the dispute with SL Green occurred in 2015, and we soon reached an agreement.

At present, the interests of both sides are the same, that is to create more opportunities for flagship store on Madison Avenue.

For this renovation project, Mr. Giorgio Armani added: "New York is one of the main fashion capital in the world, and Madison Avenue is no doubt a luxury landmark.

In the 80s of last century, when I opened the first Giorgio Armani boutique in Manhattan, I chose this unique and exquisite area, because it is very suitable for the eternal elegance I want to convey and the attention to details.

30 years later, I still believe that this reflects my philosophy and aesthetics.

This special project has continued my journey in Armani/Casa interior design studio, where I am looking for innovative ideas to express my personal understanding of luxury and refinement while respecting the local culture and spirit.

Rick Cook, head of Cookfox, said that refurbishing the flagship store is a challenge because the retail industry itself is changing and needs to cater to the changing needs of consumers.

He said: "Mr. Giorgio Armani is thinking about how to improve the retail experience, which is the core of the whole project.

He hopes to make this flagship store beyond the meaning of the store itself.

The whole building will reflect a unique way of life in the vision of Mr. Giorgio Armani.

The project will be the latest interior design project of Mr. Giorgio Armani. He began to set foot in the interior design field in 2004, and set up the Armani/Casa interior design studio, including the Armani Hotel in Dubai and Milan, the Armani/Casa residential project launched in January 2016 at the Sunshine Island Beach (Sunny Isles Beach) in Miami, and several projects in London, Tel Aviv and Manila.

In addition, the Emporio Armani Caffee Ristorante cafe in Milan is being thoroughly renovated under the leadership of Giorgio Armani.

The restaurant is expected to reopen next month.

Since the economic downturn in 2008, Madison Avenue has been working hard to cope with the drop in rent and the rising vacancy rate.

However, since last autumn, the rental situation of Madison Avenue has gradually become active.

Balenciaga and Celine opened respectively on Madison Avenue 610-620 and 650, and Sergio Rossi recently signed a long-term lease on 680.

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