In 2018, Levi'S'S Parent Enterprise Levi Strauss Revenue Exceeded 5 Billion Dollars.

Levi Strauss & Co., the parent company of Levi s s, earned a steady income of $5 billion in 2018, reaching $5 billion 575 million 400 thousand, an increase of 13.7% compared with $4 billion 904 million in 2017 and a 12.7% increase in fixed exchange rate.

The American cowboy giant has a net profit of 285 million US dollars a year. After adjustment, EBIT increased by 12.7% to US $542 million 400 thousand compared to US $480 million 900 thousand in 2017.

The gross profit margin of the group rose by 150 basis points to 53.8% during the reporting period, mainly due to an increase in the proportion of direct channel revenue.

According to NPD Group data, the growth of the jeans industry in 2018 was 5%, much higher than that of the apparel industry as a whole. The UBS analyst Jay Sole even said that the sports and leisure style dominated by yoga pants and bottompants had a tendency to be replaced by cowboys' resurgence.

Levi's's outstanding performance has not been reflected in its competitors Lee and Wrangler. The VF Corp. (NYSE:VFC) group will split its new denim business Kontoor Brands, Inc. third in the doldrums in the doldrums, unchanged at a fixed exchange rate of 3%, and actual sales fell by 5% to 657 million 900 thousand dollars.

However, for Levi Strauss & Co., which is also intended to be listed, the performance of Kontoor Brands and Inc. is undoubtedly good news.

At the end of last year, the market rumors Levi Strauss & Co. intended to use the US $5 billion valuation of IPO in the first quarter of this year.

By the fourth quarter of 2018 fiscal year ended December 25th, Levi Strauss & Co. recorded an income of US $1 billion 591 million 800 thousand, an increase of 8.6% over the same period, and an increase of 11% in fixed exchange rate. However, net profit fell from 116 million US dollars to 97 million US dollars, or 17%, after adjustment, EBIT decreased by 18% to 129 million 200 thousand US dollars, and the end of the 2017 year was 157 million dollars.

The decline of net profit is influenced by the tax reform act, and the increase of remuneration cost, advertising marketing cost and store investment cost all affect profit performance.

Gross profit margin fell slightly by 20 basis points to 53.2% during the period, and the promotion of direct business gross margin was offset by factors such as promotion.

Fourth quarter, the income of group direct channel revenue increased by 13%, the annual growth rate was as high as 18%, with a net increase of 74 Direct stores during the period, while the expansion of e-commerce business also contributed.

By the end of December, Levi Strauss & Co. had $713 million in cash and cash equivalents, and had a US $805 million revolving credit line with a net debt of $339 million.

The company intends to increase dividends by 22% to 110 million dollars, and distribute them in two times in the current financial year.