The Hardship Of Creating Cards?

Every designer has his heart and feelings to keep his dream alive.

Through the polishing of time, we still insist on those who are at the beginning of their hearts, and deserve our most sincere respect and support.

As an efficient order platform for pforming fashion and creativity into commercial value, CHIC design strength has witnessed the growth and experience of many designers. They will integrate creativity and aesthetics, and will also brand their own labels.

From zero to master.

I think you would like to listen to me, too, about the story of their brand growth.

Polishing time

For Zhou Zixiang and Mao Nen, dreams are all cast on the brand.

We have encountered more or less the problems encountered by designers.

For most designers, frustration seems to be a process, but the form and degree will be different, but in retrospect, entrepreneurship is not so simple.

Zhou Zixiang said that creating brand is different from the design itself, and should consider more things such as cost, market acceptance, changes in the selling season, and so on. "At the very beginning, I encountered very embarrassing things". Hua Mu's design inspiration originates from our traditional culture, but the unique design makes some consumers do not know how to match, and can not buy at high frequency, resulting in low sales.

This made Zhou Zixiang feel very miserable. "Our big cargo has already been made, and all the team operation costs have to be paid. You can't imagine how painful it is, so we don't know what to do in the next second years."

The early tribulations of the brand also empathize with another designer Mao Nen.

"From the establishment of MAO MARThomme in April 2015 to the first filming of new products in the first quarter, and to the first new conference and fashion show on fashion week, MAO won the first prize.

From the designer to the entrepreneur, there are new challenges at every stage, and the most difficult part is persistence.

Now we need to slow down and do what is really good.

It is precisely because of the conviction and persistence in the heart that the designers who accompany the brand growth feel that everything is worth mentioning.

In 2016, Hua Mu Shen and MAO MARThomme both welcomed the expansion of the brand.

"In 2016, Hua Mu Shen set up an electronic business team and a self media team, and then ushered in a small outbreak."

In Zhou Zixiang's memory, the flow of flowers and trees on the deep line began to grow three or four times.

And the first fashion week of the fashion show also made deep cooperation with the queen of Su embroidery.

"Surprisingly good results", but also let Zhou Zixiang bottom.

"The fashion week's training makes me understand that doing a thing should still take a long time and do it steadfastly. It doesn't need to expand too fast, but what needs to be done is solid foundation."

In the same year, MAO began to operate in teams, and more people joined in, and the structure was constantly adjusted and expanded.

"We began to have a common memory belonging to MAO, and we had a hard time together.

Life is not just about being alone, but also in poetry and distance.

I recall that in the past, every stage is full of challenges, but I have always been looking forward to the future. "

Design trade-offs

The designer's dream is to create his own brand, but there are many designers who have been in the brand for a few years and are no longer in business because of poor management.

The designer is a unique individual. His mind is more of a combination of culture and creativity.

Therefore, it is even more difficult for designers to manage the brand operation while taking good care of the design.

"There are many stages in the development of the company. At the very beginning, we are entirely human relations management. The key is to develop products, and the best products are the most important ones."

Mao Nen recalled his memory back to many years ago. "With the development of the company, I began to introduce various professional management departments into sub departments. Later, I found a professional personnel consulting company to cooperate to sort out the personnel structure and internal standard management.

I think in the future there will be special senior managers.

This management pattern is very similar to that of flowers and trees.

In Zhou Zixiang's view, the designer himself manages the company is idealized, but people's energy is limited, not only to find inspiration, but also to study the version, fabric and other links, concentrate on the design has spent all kinds of energy, really do not have time to consider consumption and cost.

"We need to have a partner in the process of management. We are consistent with each other. He helps you manage the operation of the brand, and at the same time, I understand the development of the brand at the same time, so that the brand has more impetus."

Another problem with designers is the same as management.

With the increasing consumption in the Chinese market and the more aesthetic changes of Chinese consumers, the copying board has become more "wanton".

How to protect your creativity from being plagiarized? How can we protect the original design from being destroyed?

In the background of Tmall and Jingdong, there is an original library, where designers can complain about copying.

But the premise is that designers need to apply for patents first, but even if they apply for a patent, they will involve the other party in not recognizing the copy board, but also go back to see the order of the publication time.

"There is no time to do such things every day, so the best counter attack against copying boards is to develop and continuously develop innovative patterns and products.

If someone plagiarize your design, you must make a sound.

When rights and innovation are carried out at the same time, your original design and brand will be better protected. "

"We can't change the status quo, but we can improve from our products.

The designer will capture all kinds of inspiration in life, hide the inspiration in the design of the clothes, and match the unique fabrics, plates and crafts. Each edition has its own story and soul, which can not be plagiarized.

Mao Nen believes that the soul of his design can not be plagiarized. In the face of the rapidly changing market trend of consumption, designers can only design works with their own soul in order to protect their creative copyright.

The way to go with CHIC

In the domestic designer circles, there are many thoughtful and active designers like Zhou Zixiang and Mao Nen, who are coming all the way from CHIC.

From the initial youth to today's perseverance, CHIC has witnessed their growth every moment.

"CHIC witnessed the whole process of the establishment of flowers and trees from the very beginning, and then the continuous optimization and pformation."

Since 2016, flowers and trees have been exhibiting six sessions of CHIC. Many partners have been met here, and various resources and popularity of flowers and trees have been expanded. It can be said that CHIC has witnessed every important moment of flowers and trees.

The two CHIC MAO MARTHomme has also been harvested at the exhibition.

"Nowadays, the development of China's garment industry is growing and diversified. Under the impetus of CHIC, exhibitors brand not only effectively display and promote brand image, but also can exchange and expand the market in the exhibition, and better understand the market trend and improve their products by participating in the exhibition, which is a platform conducive to the development of newly established brands."

In Mao's view, the exposition is a special kind of circulation medium. It gathers excellent resources and constantly collide with each other to create new sparks.

At every CHIC, excellent designers meet with like-minded friends. Inspiration sharing is very useful for innovation.

"CHIC is a very important channel to direct you to buyers or other professionals. It is a good platform for us to understand the market trend."

This is the consistent evaluation of the two designers when they recall CHIC.

Those memories of entrepreneurship, development, persistence and advancement are only the wealth of designers.

Those tough times, those companies on the right track of joy, those who display their own design, for every costumes, every entrepreneur is a valuable experience.

CHIC witnessed the growth of numerous designers and designers, and focused on designing more business and Exhibition links to promote their progress.

On the 12-14 day of March, CHIC2019 (spring) design power exhibition area, more designer brands come to the sun, bloom creative brilliance, those who belong to the original design strength, wait for you to feel together.