Canadian Goose Launched Social Welfare Project As Mou Fuli, The Inventor Of Parker Coat.
Canada's lightweight luxury brand Canada Goose (Canada goose) recently launched a social entrepreneurship project called "Project Atigi" (Atigi: agreed with the Parka Parker coat in Inuit language) to promote the Inuit's professional skills and its rich craft tradition.
The Inuit were the earliest inventors and producers of Parker coats.
With the advent of winter, the nighttime of their living areas is as long as 20 hours, with the lowest temperature reaching 50 degrees below zero.
To cope with extreme cold conditions, they invented high-quality Parker coats to protect against cold weather.
Project Atigi is Canada's first such project.
In order to implement this special plan, Canada Goose hired 14 tailors, from nine communities in four Inuit communities of Inuvialuit, Nunatsiavut, Nunavut and Nunavik, and 14 traditional Parker coats were tailored to their traditional techniques and design styles, supplemented with modern materials.
They include jackets and coats for men, women and children, as well as traditional Amauti style jackets, many of which are traditional art decor and patterns of Inuit.
Research and development of this exclusive series can not only provide income for Inuit tailors, but also display their extraordinary craft and unique design with the globalization platform of Canada Goose.
The series will be on display at the Canada Goose store in early February for two weeks and will be sold on the official website.
The retail price ranges from $5000 to $7500.
All proceeds will be provided to the Inuit community through Inuit Tapiriit Kanatami (hereinafter referred to as ITK).
ITK is a representative organization of the Inuit, working with the four Inuit regions where the southern unites gath Inuit are located. Through research, advocacy, public propaganda and education, it promotes unity, self-determination and the health, well-being and prosperity of Inuit people.
Dani Goose, President and chief executive officer of Canada Goose, said: "Canada Goose is founded in the North (Arctic region), and we have the responsibility to contribute to the community we call" home ".
Over the past more than 10 years, the activities in the Arctic region have been integrated into our business structure, and Project Atigi is our initiative to make full use of existing platform resources to promote the community of Inuit.
Over the past ten years, Canada Goose has donated more than 2 million 200 thousand yards (yards) of materials to the communities in the north polar circle.
Inuit is one of the Native Americans. It is distributed around the Arctic Circle, including Greenland, Nunavut, Canada, northwest, Yukon and Quebec.
They belonged to the Eskimo people (the rest were the UQ people and had relations with the Aleutian people).
Since the late twentieth Century, the Canadian Aborigines and Greenland Inuit believed that the Eskimo people had a derogatory sense, meaning "eating raw meat" in the Inuit language.
They often call themselves "Inuit", which means "people" in Inuit.
Therefore, the outside world has gradually changed its name to respect its cultural spirit.
The twenty-fifth and thirty-fifth articles of the 1982 constitution of Canada define the Inuit as a special group of Canadian Aborigines, neither belonging to the First Nations or the M TIS.
The gram Ling Ling Inuit is a Danish citizen, but does not belong to the European Union.
Author: Yang Taosheng
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