Lining Signed 100 Million Yuan To Sign The Badminton Player, Investing Heavily In India Market Return Geometry.

Since 2019, Lining has also stepped up the overseas market in addition to keeping up with fashion week.

According to the "India times" report, recently, Chinese brand Lining signed the former men's singles world first Kanter, "India one sister" Xin De Hu and other badminton stars.

It is reported that Lining signed a sponsorship contract worth up to 500 million rupees for four years, or about 47 million 610 thousand yuan.

This is almost the most expensive sponsorship contract in women's badminton history.

Prior to that, Xin Dehu's sponsor was Japanese brand Yonex, with an annual average of 35 million rupees, or about 3 million 320 thousand yuan.

Now, under Lining's new contract, Xin Dehu's value has soared and become the queen of gold absorption in India sports arena.

Lining also spent 350 million rupees, or about 33 million 620 thousand yuan, signed Sri Can J, the India badminton player, for a period of four years.

In addition, India men's double combination Manu ETR / Sumit Reddy and cash Yap Pu also harvested Lining's contract.

The total cost of sponsorship of the five India badminton players is about 92 million 370 thousand yuan, close to one hundred million.

According to the India times, Lining signed a two-year sponsorship agreement with the India Olympic Association in 2018.

As part of the agreement, the brand will provide India athletes and officials with training suits, casual wear and sports shoes for the 2020 Tokyo Olympic Games.

In 2018, The Daily Record released the list of India sports shoes market share. The top 10 enterprises were all international brands from overseas.

Nike, Adidas, Reebok and Puma are among the top four, and Lining, who has been betting on the India badminton market for many years, is in the tenth place.

The emerging market consumer report of Credit Suisse research institute points out that since 2015, India has replaced China as the largest emerging market in the world.

With urban development and industrial upgrading, sports and fitness consumption has become a new choice for the people of India.

At the same time, the India government launched the national fitness campaign since 2014. Through the subsidy way, we built public sports runways and swimming pools and other sports facilities throughout the country, increasing investment in sports projects and promoting sales of sporting goods to a large extent.

According to Euromonitor, a market research firm, the India sportswear market is expected to increase by 12% annually by 2020.

Since Southeast Asia is an overseas market with high popularity of badminton, and badminton has always been the focus of Lining's business, the promotion of badminton in Southeast Asia has become the main direction of Lining's overseas, and the India market is the key area.

In 2013, Lining opened the first display shop in India, which sells equipment related to badminton.

Rio Olympic Games, Lining became the equipment sponsor of the India delegation, providing clothing and equipment for India athletes and officials.

Today, the Chinese brand is sponsoring the India badminton player, showing Lining's confidence in the India market.

Before that, Lining never made public achievements in India and even in the Southeast Asian market in his earnings report.

But in the global badminton market, which is still lacking in commercialization level, Lining still needs to see how his return on earnings is so heavily invested.

It is worth noting that at present, Lining's stock price is about HK $10.44, reaching a new high since July 2011, with a total market value of about HK $22 billion 900 million.