What Are The New Sneakers Trend In 2019?

Gu 2018

The market can be described in four words: "letting a hundred flowers bloom".

Joint names and repeated engraving

The end of the "The Ten" series marks the turning point of the cooperation between Virgil Abloh and Nike; the Adidas YEEZY series created by Adidas and Kanye West is still looking for a way to make a comeback after ensuring the sales volume; PUMA and New re pick up the basketball shoe business and bring a new impact on the shoe market;

It is still trying to explore new fashion shoes.

Then what are the new sneakers trend in the 2019 year of the new debut?

Reminiscence still needs constant innovation.

According to the world clothing shoes and hats net, in 2018, many excellent brand new shoes were produced, such as Nike React Element 87, Nike Air Fear of God 1, YEEZY 500 and PUMA Clyde PUMA, etc. hope that this year's shoe circles can continue this trend.

For footwear fans, it is always exciting to buy huge amounts of money to buy "sacred objects" or recapture childhood memories. However, only by constantly innovating can the brands maintain the vitality and prosperity of the whole industry.

Although it has only been more than two months since 2019, many new designs have been produced. Among them, the heaviest shoes are equipped with "automatic tie" technology, Nike Adapt BB basketball shoes and Puma Fi (Fit Intelligence), while Air Max 720 with 38mm super thick air cushion has created a new record of the air cushion unit of AIR air cushion.

I believe that in the rest of the year, there will be more fresh ideas for new brands.

Deconstruction style is still the general trend.

The deconstruction boom triggered by Virgil Abloh and "The Ten" continues and will continue to exert power in 2019.

Judging from the current exposure of shoes, it includes Sacai x Nike "Blazer with The Dunk" & LVD with Waffle Daybreak, and the design of the LVD, with, and Blazer, as well as the design of shoes and bodies, which are the most anticipated cross boundary shoes.

The Travis Scott x Air Jordan 1 designed by "Back Swoosh" has recently gained the favor of Michael Jordan, and its pre-sale price has also successfully broken through the 10000 yuan mark.

Compared with the design restrictions that once existed, today's sports brand gives designers more freedom to play, and the avant-garde deconstruction style is the best way for them to quickly establish their style and personality.

The difference between basketball shoes and fashion shoes continues to narrow.

Looking at the history of sports shoes, it is not difficult to find that basketball shoes are of great reference value to fashion shoes. For example, the Louis Vuitton Vuitton shoes are used for reference, and the difference between them will be further reduced in the future.

Last year, the most successful example of "basketball shoes fashion" was not KITH x Nike LeBron 15. Designer Ronnie Fieg injected gorgeous embroidery elements into the 15 LeBron LeBron, which helped LeBron James become the most dazzling star in the 2018 NBA all star game, and the new basketball shoes made by Jerry NBA were also a strong contender for "best shoes of the year".

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In addition, there were many topics of basketball shoes design last year, including the Damian Lillard fourth generation signature shoes with BAPE classic camouflage elements Adidas DAME 4, Y-3 BYW BBALL basketball shoes inspired by James Harden, and the special version of BYW 1 1, designed by UNDEFEATED.

All the topics have proved that basketball shoes can also become the vogue leading vogue. But in this year's basketball shoes, besides the new signature shoe Why Not Zer0.2 of Russell Westbrook, the new basketball shoes made by New Balance Kawhi Leonard have also met with everyone at the weekend of NBA Ming Ming Star.

Change from "Dad Shoe" to "Hiking Sneaker"

Thanks to the popularity of Balenciaga Triple S, the concept of "Dad Shoe" has influenced the design of countless shoes in the past few years. However, as the upsurge gradually dissipated, the "Hiking Sneaker" style outdoor cross-country shoes had already been successful.

From the original Balenciaga Track Trainer to the recently popular HOKA ONE ONE, this kind of shoes not only keeps the parts of "Dad Shoe" Chunky, but also attracts more fans because of its more functional design.

In addition to Virgil Abloh's own ODSY-1000 brand, which is designed by Off-White brand, this year, outdoor outdoor shoes from ASICS and French veteran SALOMON are definitely worth our attention.

More female designers, more women sports shoes

2018, "Kylie" is definitely a "blowout" year for women's sports shoes design. In the face of the huge female consumer market, the major brands have launched a limited product specially designed for women, which has always been envied by male consumers who have always been more valued. And the women's Influencer, including the Kylie Jenner, Aleali May, Stella McCartney, Rox Brown and Serena Williams, have contributed their strength in the field of sports shoes design.

In addition to the above mentioned Sacai designer Abe Chito potential, this year's focus will also be on the AMBUSH designer YOON in the fashion circle. The Nike Air Max 180 and the Converse outdoor style shoes designed by her are also the most anticipated women's shoes this year.

It is worth mentioning that, according to the industry's internal news, this year's cooperation between Virgil Abloh and Nike will turn to the field of women's sports equipment. If both sides will bring such a design, let's wait and see.

More interesting reports, please pay attention to the world clothing shoes and hats net.