Meng Jie Announced That This Year'S Strategic Plan Will Open 1600 New Stores.
At the recent shareholders meeting of Meng Jie company, Jiang Tianwu, chairman of Meng Jie shares, announced the strategic plan of the company in 2019, that is, integrating the home textile products, its own MH family products and the care service into the "one house, good goods" platform.
Under the line, the channel sinks, accelerates the layout of the city and County stores in the whole country, and advances to the Wanjia entity store, forming a family consumption service ecosystem covering the whole country.
It is reported that according to the plan, Meng Jie shares this year plans to open 1600 stores in prefecture level cities and counties. If the above shop plan is completed, plus its original 3000 channel terminals, Meng Jie company will have more than 4000 stores nationwide in 2019.
In less than two months this year, it has added more than 200 stores.
It is understood that with the appearance of the advantages of the "one house good goods" platform, Meng Jie has reduced the scale of the new stores, and the cost of opening stores has dropped to more than ten million yuan. It can achieve a new store on the 7 day and realize profits in 10 to 12 months.
Jiang Tianwu introduced the platform path of "one house good goods": dealers distribute commodity information through the "one house good goods" platform, and send goods directly from the warehouse of Meng Jie company after the order is issued. The entire company warehouse is the dealer's source reserve, and no large stores store goods, thus greatly reducing the operation cost.
On the other hand, on line integration, Meng Jie has pformed marketing talents with a certain flow base into sales outlets, such as store guides, community leaders, opinion leaders, etc., and formed a more virtual B2C business circle through WeChat platform.
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