"The Net Red One Elder Sister" The Road Of The Entrepreneurs Of Sydney

This year's double eleven has come to a close, and Tmall's sales record of $213 billion 500 million has been refreshed again. Different categories of businesses have participated in this shopping Carnival in different ways to share this business feast.

The double eleven shopping carnival, which originated from the online promotion of Taobao mall in November 11, 2009, has now become an annual event of China's e-commerce industry and has gradually affected the international e-commerce industry.

It is worth noting that the Taobao electricity supplier not only created a double eleven shopping carnival, but also hatched more new business models, especially under the influence of micro-blog and other social networks. The net red shop has become an important power of Taobao's electricity supplier, and it has gained a lot in the annual double eleven shopping Carnival.

It is understood that under the Sydney command, there are many electrical commodities, covering women's clothing, cosmetics, mother and baby, home and other major areas.

In this year's double eleven shopping carnival, Sydney personal electricity supplier has 13 single product sales of 10000 pieces, and the Chan fan company founded by the company has sold 18 single product sales, 3 of which ranked first in the whole network.

Compared with other Internet startups startups.

How did such data miracle work?

From "net red one sister" to "start a business sister" brand consciousness is indispensable.

Taking a look at the growth track of Sydney shops, from the delivery of goods to the establishment of its own brand, Sydney's brand awareness and business thinking are indispensable.

Net red Sydney gradually fade, the image of entrepreneur Sydney and entrepreneur Sydney is clearer.

2011 and Mrs. Qian, who were studying in the third year of College in the year of 2011, started our business undertaking with 3000 scholarships.

"In 2017, Sydney was invited to participate in the micro-blog Internet red business platform conference held in Hangzhou.

The growth track of Sydney will find that Sydney is mainly committed to three aspects: brand channel, personal brand building and brand cross-border cooperation.

Micro-blog plays an important brand channel role in the early stage of the Sydney venture.

In Sydney's view, from a small Taobao shop to the current electricity supplier industry, large-scale operation of the network Hong electric company, this process is accompanied by the two rise of micro-blog, for the development of the red man business, opening up a new business mode of e-commerce provides various possibilities.

2015 was the year when net red broke out.

Sydney established a strategic partnership with micro-blog.

Through the use of micro-blog marketing tools, micro-blog's content guidance and matching of various resources, by 2016, Hangzhou's Chan fan e-commerce, a Sydney based company, has grown significantly in terms of the number of red men, the total number of fans and the annual sales volume.

With the popularity of Sydney and the expansion of its business, Sydney's energy began to focus more on the overall operation of the company.

And the future development of the industry is different from other net micro-blog, Sydney micro-blog is more like a spokesperson for the company's sharing and interaction platform; in March this year, the return of Sydney without any slack into the new work.

To some extent, these have enriched the personal brand image of Sydney.

"Net red traffic + famous brand": strong and strong joint win win

Money comes with eyes gathering.

"Business has always been developing around this guideline.

Represented by Sydney, the advantage of net red is traffic, but in the Internet era, the volume and dispersion of traffic are even rotated in seconds, and Sydney enriches its brand image through various ways, which plays a certain role in the retention of traffic.

Among all the brand image of Sydney, the most noteworthy thing is to design famous brands and explore the design cooperation of famous brands.

In the first half of this year, the "money maker" made a joint sale with the famous American comic brand SNOOPY, which is the 80 thousand day sales volume.

Sydney also has a series of cross-border cooperation with the Van Gogh Museum and the Van Gogh experience store, such as Sydney in the porcelain disc series using Van Gogh portrait, so that consumers can enjoy Van Gogh's post Impressionist beauty in daily life.

In September this year, following the handover of SNOOPY, Sydney was invited by Kerastase, the world's top professional hair care brand, to visit Kerastase's Kerastase production plant and have dinner with Kerastase's president.

Sydney put forward three thoughts at the micro-blog red business platform conference, leaving the participants: how to output high-quality content in the future? How to train the new generation of red men? How to extend the vitality of red people and tap more commercial value?

I think Sydney herself has found the answer.

Cross border cooperation has become a classic brand for Sydney.

When famous brands meet with Sydney as the representative of China net red, the harvest is not only realistic traffic, but also more young elements; Sydney hand in hand well-known brand, not only for its own brand to build a traffic moat, but also enhance the brand sense of gravity, improve the marginal value of business.

In 2018, as the double eleven of the annual shopping Carnival has ended, what kind of innovation case will be pformed into an entrepreneur? What kind of innovation will it bring to the industry? It is worth looking forward to.